David Newman is the author of four best-selling books

As a small-business owner, you wear many hats, the most important of which is marketer. With so many ways to reach prospects (and only so much time in the day) it’s hard to know where to start. Marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. Boom!

Discover the principles, practices, and insider secrets of paid professional speaking success to help you market your smarts, monetize your message, and dramatically expand your reach and revenue. If you’re a thought-leading executive, consultant, or entrepreneur, you’ll see exactly how to capitalize on in-person events, webinars, conference stages, TED-style talks, and any other place where you want to share your expertise and get paid. This is your missing instruction manual.

You want to sell smarter to today’s buyers who value empathy, relevance, and intimacy over sales pressure, hype, and nonsense. This is the sales book for professionals who hate to sell. You want to not only bolster your bank account, but you want to become a better entrepreneur of your expertise. Meaning you want to sell more, more easily, and more often. This is the way.