I see broke people...
Here's a reimagined scene from one of my favorite movies, The Sixth Sense...
As a business owner, entrepreneur, or service professional, see if any of this sounds familiar to YOU - and if so, please share your experiences and advice in the COMMENTS area below...
I want to tell you my secret now.
Malcolm blinks very slowly
Cole takes an eternal pause. A silent tension engulfs them both
...I see people.
Malcolm just gazes quietly.
I see broke people...
In your dreams?
Cole shakes his head, "No."
When you're awake?
Cole nods, "Yes."
Broke people, like beggars?
No, walking around, like business owners... They can't see each other. Some of them don't know they're broke.
They don't know they're broke?
Malcolm becomes completely motionless. Works to hide his shock. He and Cole stare at each other a long time.
They tell me stories... how they used to land big clients without doing any marketing... how they wasted a fortune on a fancy PR firm... how they went into credit card debt to pay for a get-rich-quick internet marketing seminar...
Malcolm's words are extra-controlled. Revealing nothing.
How often do you see them?
All the time. They're everywhere.
You won't tell anyone my secret, right?
Will you stay here till I fall asleep?
Malcolm nods, "Yes." Cole pulls the covers up to his chin and turns to the window in the room. Malcolm is very still and stares at Cole.
MALCOLM'S EYES -- slowly turn and survey the room. They find nothing. Malcolm returns to watching Cole.
COLE'S EYES LOOK AROUND THE ROOM WARILY... WE MOVE IN ON THEM -- TILL HIS EYES FILL THE FRAME.
And then we see what he's staring at. Through Cole's hospital room window we look across onto a run-down housing project.
Rows of small offices are visible. In the windows are broke business owners... SOME OLD, SOME YOUNG... SOME ARE DRESSED IN MODERN NEW CLOTHES... SOME WASH THEIR NEW CARS...
p.s. If you want to STOP seeing broke people and build your marketing, sales, and business development muscles, we still have a few open seats for the Simple Marketing Success 10-Week Virtual Bootcamp experience that starts October 8, 2013. Let me know you're interested (email or call me 610.716.5984) and I'll forward you the application materials and program guidelines right away.