You could pay a marketing coach or ad agency or brand consultant BIG bucks to create (or recreate) your brand. A word of advice: DON'T!
You need a snappy name. Something sharp, clever, clear, and concise. Something you’d be proud to have your fans and customers display on a t-shirt, coffee mug or bumper sticker. You want to be the go-to resource – no – you want to be the rock star in your profession or industry. And you’re just one strong branding step away – you can almost TASTE it!!!
But you’re not smart enough to do it yourself.
Oops, wait a minute… yes you are.
Fact is, a lot of advertising agency types and “branding gurus” are simply overpriced hacks. Shocking, I know… you’re stunned that coming up with a cool name for your new services, programs, and products could be simple, straightforward, and easy.
Well, sit down with a nice hot cup of your favorite caffeinated beverage and strap in – ‘cuz you’re getting my secret stash of branding whoop-ass.
Take your topic or product or service (Leadership or Cookies or HVAC or Recruiting or Plastics) and add one or more of these brand building blocks. Some stand alone – some work in combination with others. Sometimes you’ll want to put the building block BEFORE your service/product and sometimes it will sound better AFTER. Play with these – they’re my gift to you.
Instant Branding Toolkit
Free ____ tips
Free ____ tools
I'm looking forward to buying from the following businesses in the very near future... maybe one of these will be yours:
- The Cookie Machine
- The Video Advisor
- Coffee Hangout
- Guitars After Dark
- The Fitness Foundry
And if you end up using something you create with this list as your new brand, do me a favor – please make a generous donation to your favorite charity. Even a tiny fraction of what you would have paid the “ad agency” will make a BIG difference to the non-profit of your choice. If you don’t have any particular good cause in mind, here are three I recommend:
Rock on, you do-it-yourself brander, you!!
Do you like this list? Want to Tweet it? Quote it? Add to it? Use the comments area below and let's hear what's in YOUR can of branding whoop-ass!!Grab your FREE copy of the Platform Promotion Checklist!
And then leave a comment below with your questions, thoughts, and advice on the ideas above.
Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!