Do It! Marketing Blog: Marketing for Smart People™

OK I have to say it...

Here's the deal, people - ASK your next coach, guru, teacher, or mentor the following questions based on the subject you're enrolling to learn.

For example...

1. Speaker marketing coach:

• How many times a year do you speak FOR MONEY? 
• At what fee? 
• Who are five of your most recent paid speaking clients?

2. Book marketing coach:

• Is your book self-published or with a major publisher? 
• How many books have you sold? 
• If you claim "bestseller" status - what lists and for how long were you on the list? 
• Where is your book TODAY in amazon sales rank (less than 25,000 is good)

3. Group coaching/online course creation guru:

• How many group coaching programs or courses have you run? 
• Since when have you been filling your own groups? 
• What's your average enrollment? 
• At what price point? 
• Can you show me the sales page for three of your recent programs?

4. Infoproduct coach:

• How many infoproducts do you currently sell? 
• What's your monthly sales volume on your top 2-3 products? 
• Can you show me the sales pages for several of your products?

5. Private Coaching guru:

• How many private coaching clients do YOU currently work with? 
• What are your coaching packages and fees? 
• Do you charge by the hour? (It's a BIG red flag if they say yes!) 
• What percentage of your coaching business is repeat and referral? 
• What's the average amount of time and money that clients spend with you?

6. Marketing/business growth coach:

• How long have you been running your business? 
• Do you have other sources of income besides this business? 
• What are they? 
• What are the typical outcomes clients get from working with you? 
• Have you DONE what I want to do - or do you just teach it? 
• How many clients have you worked with? 
• What separates your successful clients from your not-so-successful ones? 
• Then check out their recommendations on Linkedin and their client testimonials on their website (how specific are they? how many? how credible? Full attribution with person's name, company, position, etc?)

There are a lot of people out there who LOOK like they have it going on - pitching their "Million Dollar" this and "Million Dollar" that...

Sad to say, a LOT of it is smoke and mirrors. Motivation, inspiration, pretty websites, great photos of smiling, jubilant bootcamp or retreat attendees, a big social media footprint, great looking videos...

But scratch the surface and the gold glitter starts to flake off in big chunks as you realize you've just been taken for a ride by a very pretty or handsome con artist and suddenly, you're out a few thousand dollars (or a lot more) with nothing to show for it except that empty feeling in the pit of your stomach that you're not any closer to achieving your goals for your business, your bank account, or your lifestyle.

Don't follow the herd - you're not a lemming or a sheep.

Find the people who are the REAL DEAL, who only preach what they themselves practice, invest wisely, and choose carefully.

That is all. Rant ends here.

And next time - we'll tackle the rant of the CLIENT who does not do. (That rant might be even juicier than this one, don't you agree?)

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

1. Most business coaching isn’t really “coaching” - it’s much more 1-on-1 consulting or training or mentoring. The traditional coaching model assumes that the client has the answers  - the coach shows up only with questions. In most business situations in which you as a speaker, author, consultant, or independent professional would be asked for “coaching” - what the prospect is really asking for is 1-on-1 access to you for both questions AND answers

2. Setting up a coaching or 1-on-1 mentoring profit center can be fast, easy and lucrative - When I started adding 1-on-1 marketing coaching services to my offerings back in 2003, I was working hourly (huge mistake). Even then, I would make between $500-$1500 per month per client. And it took me zero prep because clients were paying to tap into knowledge and expertise that I already had! Today I sell three sessions for $2,500 and 90 days for $8,500. Crazy, right?

3. Coaching is a commodity and most coaches are broke - While this is true (sadly), that doesn’t mean that you can’t break the mold. And also remember that this fact is about traditional life coaching or success coaching - NOT business coaching. According to surveys by the International Coach Federation (ICF), the median annual income for coaches is $29,100. That means that HALF of all coaches make even LESS than that! So obviously, this is NOT the private coaching model that I am recommending to you. Instead…   

4. Adding “private coaching” (really 1-on-1 consulting/mentoring) to your business model can vastly increase your earning potential as a speaker, consultant, author, and high-fee expert. Before I started my marketing coaching practice, my sole source of revenue was speaking and training. Clients and audiences would ask me, “What’s next?” and my answer was limited to “What’s the next seminar or training class you need?” Today, the answer is a scalable, high-profit series of private coaching programs. For each of the past 6 years, I’ve generated over $200,000 in private coaching income. That’s over a million dollars during that time - and that’s in addition to my other revenue streams.  

5. You do NOT need to be a certified coach and work through hundreds of hours of training to offer 1-on-1 private coaching programs - All you need is a well-packaged program, a systematic and repeatable process, and some structure for how you want to deliver value in a highly-personalized 1-on-1 relationship with your very best clients who will happily pay premium fees for direct access to you and the expertise you already have.  

6. People WANT to take you home. If you’re a successful speaker, consultant, author, or high-fee expert, buying private coaching from you can be a huge ego-boost for high-achieving executives and entrepreneurs. If your private coaching program is systematized, well-marketed, and well-documented - it will be extremely well-received by clients. Yet so many folks can't quite crack the code of how to add private 1-on-1 coaching to their professional practice…

7. It’s both easier - and harder - than it looks. Read this post for a cautionary tale about a completely unethical and incompetent way to offer private coaching programs. That is NOT the path I recommend. Rather, you need to sit back and strategically decide how to create, promote and profit from private coaching programs you can build around the expertise you ALREADY have. If you want some fast-track help to make the planning, implementation, and monetization way easier, faster, and more profitable, book a free strategy call with one of our coaches.

p.s. Want to apply for your Speaker Strategy Call to see how you can USE some of these ideas right away? Apply for your call here.

You should have been here - in my office - 5 minutes ago.

This whiteboard was FULL - and I mean jam-packed - with ideas, notes, bullets, to-dos, action items, brainstorms, and some jottings about the "next big thing" for our professional speaking and inbound marketing firm.

Perhaps you have a similar whiteboard in your office. Or a wall filled with post-it notes. Or plaques and awards on your bookcase. Or other visual reminders of where your company has been and all that you have accomplished.

Tremendously exciting. Truly.

The only problem: it was tremendously exciting in your past. With every day, every week, every month - hell, every hour - that you do not ACT on those ideas, they start to turn on you.

They are no longer motivators - they are pacifiers that remind you how great you WERE. What you imagined would BE. And what - for better or worse - didn't quite turn out the way you envisioned last week, last month or last year.

In my case, my office whiteboard was holding onto ideas and initiatives from 6 months ago. Yikes! Totally useless to me today. EXCEPT it made me feel good about how gosh darn smart I am and what big plans I have/had (NOT!)

When Steve Jobs came back as interim CEO of Apple in 1997, he had every award, plaque, and completed project plan removed from the walls and hallways of Apple. He did not want any visual reminders of the past. All he wanted his teams to see was their future.

NEW plans, CURRENT prototypes, and UPCOMING projects were all over Apple's hallways, offices, and conference rooms. Everything was future-focused and kept rigorously up to date.

What do you need to erase from your whiteboard? Which awards should you put away? Which of your accolades are keeping you stuck in the past?

Put that stuff away.

Look to your CURRENT future. In the words of Steve Jobs - it will help you "Stay hungry. Stay foolish." And it will help you achieve your NEXT level of "insanely great."

Want to apply for your Speaker Strategy Call to see how you can IMPLEMENT some of these concepts right away? Apply for your call here.

Guest post by Hendrik-Jan Francke

If you are not actively implementing a content marketing strategy – because you don’t have the time, expertise, or don’t see the value – you are actively denying yourself the visibility and opportunity to get in front of prospects who want what you have to give. You are denying yourself more business!

Even if you do implement a plan, there is always room to improve. Learn why you need a content marketing strategy and a few tips to improve what you’re already doing.

Content marketing increases visibility, trust, and value of your brand

61% of consumers say custom content improves the way the they feel about a company and are also more likely to buy from that company.  Why do you need content marketing? Because consumers want it. Content marketing can help you:

• Get found by more people
  The more you post to your blog and promote content across social media, people will start to take notice. You will drive more traffic to your blog and to your site.
• Build brand trust and credibility
  By positioning yourself as a subject matter expert on the web, people will recognize your content is valuable and listen more intently to what you have to say.
• Boost your SEO rank
  Content marketing is not an SEO strategy, but should be part of your SEO strategy. Relevant, insightful content, basic keyword optimization, and strategic social sharing can boost your traffic and improve your site’s overall SEO standing.
• Prime and prepare prospects 
  When prospects that are primed with your content, prospects that already value your expertise, contact you for your services – why wouldn’t you close that deal?

Tips to Make Content Marketing more effective

So know you know the why, but the how takes more time and expertise. Time is fleeting, so take advantage of these tips.

• Limit involvement to what is manageable
  You don’t need to blog daily or spend your day posting to social media to be effective. Limit your involvement to what is manageable. Create a content calendar to map out and schedule your blog posts, set aside a few hours each month to write, then use a tool like HootSuite to batch schedule social media posts promoting that article.
• Know when, where, and how often you should post
  Maximize engagement by sharing and posting content where your audience will find it. If your audience isn’t on Pinterest, you don’t have to be either. But you can increase impressions and clicks by using analytics to track when your audience is most active on each social media platform.
• Recycle your content to make it go further
  Generating 50 new blog ideas can be exhausting. Instead, take one strong piece of content you have and break that down into 10 web-friendly chunks you can use as blog articles. A little spit, polish, and strategic optimization can give your old content new perspective.

Bonus Tip: Know when to delegate!

This is probably the most important tip you need. If you can’t get the work done, delegate the tasks to an expert who can. You have the subject-matter expertise that your prospects want, but a partner that has the web writing, social media marketing, and key word optimization techniques can more effectively reach those prospects.

Start putting your plan into action

Take a quick survey of the content you already have - a book, presentations, white papers - and jot down a few ideas of how you can convert that into a blog and share it. The sooner you start your content marketing strategy, the sooner you will get results.

Ready to delegate the content marketing grunt work to a strategic partner that can amplify your results? You might be ready for your own Content Marketing Concierge.

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Hendrik-Jan Francke is the owner, creative director, usability expert, and lead generation specialist of Bright Orange Thread. He and the Bright Orange Thread team deliver digital marketing solutions that engage visitors, encourage action, and result in more – and better qualified – leads.

I hate to embarrass people in public. Even if they deeply and richly deserve it. And I’m not about to start now, even though this story about an otherwise respected professional who wanted to start a private coaching program (for all the wrong reasons and with zero preparation) may send chills down your spine. All names have been removed to protect the goofy.

By the way, if you want to cut to the chase and find out how to do this right from the get-go, check out my new FREE video training series "Private Coaching Success" - grab some popcorn and go here. 

Back to our story... It all began with this exchange (via Facebook message) between me and a successful international keynote speaker with whom I am friendly (and who earns in excess of $20,000 per speech):

• HIM: hey you do ongoing coaching type programs, right? 
  like you get clients that pay you X per month or year for telephone time or something else?
  im asking because i was approached recently by a CEO who wants me to do executive coaching/mentoring for him.  do you have some sort of outline i could follow please? i havent structured a deal like this before

• David Newman
  I do marketing coaching, not “executive coaching” but many of my clients DO - usual structure is 2-3 phone meetings per month with email access to you in between and for CEOs I wouldn't charge less than $5k per month. 7500-10k per month if the meetings are in person. Normally you'd lock them in for a 6- or 12-month commitment.
  That's all you need to know to close the deal. Boom - you owe me a Pepsi.

• HIM: lol thanks. but what do they get for their money ? in terms of time commitments etc and i dont have any formal program structured. or is it pretty informal? they call and you just shoot the shit?

• David Newman
  If the content of the expertise you're trying to sell isn't in line with what the CEO needs or expects, you're toast - you can't just charge for something and "wing it" - don't mean to be harsh, bro - but are you playing to your strengths here??

• HIM: he approached me, not the other way around
  he was in my audience recently and came over to me and said he wants to hire me to be his executive coach
  so i certainly havent promised him anything i cant deliver
  but i dont have a bunch of papers and programs and checklists or any formal program, because this is not something i normally do.

I’ll stop there simply to spare you the pain and embarrassment of more.

What’s wrong with this picture? I could go on and on but I promised myself this would be a short post.

PLUS I want to hear from YOU in the Comments section below about your reactions and advice in avoiding this type of train wreck.

Here’s my 6 cents on what is dangerous and crazy about this exchange:

1. Someone who can deliver a killer keynote speech (regardless of fee level) does NOT automatically qualify as an executive coach. Totally different skill set. It’s like hiring a virtuoso pianist to build a custom stereo - yes, they both make music. But the similarity ends there.
    
2. “Do you have some sort of outline I could follow?” Imagine this question coming from a jet fighter pilot, a brain surgeon, or a trial attorney. There is no outline -- it’s a skill set that is a combination of serious expertise plus deep experience. You don’t “follow an outline.”
    
3. “I don’t have any formal program structured.” Here’s your first clue, Sherlock Holmes - if you don’t have a formal program for what you’re trying to sell, then you have no business selling it. Holy cow, do I really have to spell this out? Shouldn’t this just FEEL wrong? Apparently not...
    
4. “They call and you just shoot the shit?” Umm, no. I just gave my friend some pricing guidance that a high-level executive coaching program is at least $5,000 per month. And he asks me if that money goes toward “shooting the shit”? Seriously? Meanwhile - there are serious, committed, high-value executive coaches that just read this and their foreheads are about to explode. And I don’t blame them.
    
5. “But Dad - HE started it!” OK, that’s not exactly what he said. It was “he approached me, not the other way around” as if THIS makes it OK to charge money for a service that my friend is neither qualified nor prepared to offer. But wait. we’re not quite done - it gets worse...
    
6. “I don’t have a bunch of papers and programs and checklists or any formal program, because this is not something I normally do.” Again, let’s transplant this statement to a different profession - forensic accounting, cancer research, or defusing bombs. You’d probably want each of these professionals to show up with more than “a bunch of papers and checklists” to fulfill their responsibilities, correct? And you might even be more nervous to learn that “this is not something they normally do.” The lesson? THEN DON’T DO IT!!!

Tell you what - if you'd rather do this faster, smarter and better - then check out my FREE video training series "Private Coaching Success" - you can grab it right here.  

You'll be very glad you did. I guarantee it. 

There are four things that you need to focus on in your professional service marketing, four levels if you will.

1. We can't do them all.
2. We can't even prioritize or figure out how to start to think about them.
3. We can't even distinguish which is what and why and how it might work for us.

So let's unpack this for your business...

Let's talk about level one, strategy.

A strategy is a big picture area of your business.

It could be a marketing-focused strategy. It could be a sales-focused strategy. It could be a financial strategy.

Let’s say you come across someone who tells you Twitter is an amazing marketing platform and you’re really missing out if your business is not on Twitter.

He's using it and it fits his business beautifully, of course and you respect this person and you admire their successful business. And now you’re thinking, "Oh man, it's all about Twitter Twitter, Twitter. This guy built his business on Twitter, so I can probably build my business on Twitter."

Well, all right, let's back that up and analyze that as far as the four levels of marketing.

Internet marketing is the strategy. Internet marketing is the big umbrella over Twitter. So you ask yourself, to what extent am I going to use an Internet marketing strategy in the sales and marketing and business development aspect of my business?

Internet marketing is the strategy.

The set of tactics under that would be social media. There's a lot going on via the internet, folks, that's not social media.

For example, search engine optimization, your website, the structure of your web presence, blogging, email marketing, dozens of internet marketing strategies. Social media happens to be one bucket under that, so social media is the tactic.

An initiative would be "I'm going to start using Twitter." This is level three now.

I'm going to start using Twitter. I'm going to start understanding it. I might read a book. I might go to some websites, I’m going to grab a copy of Twitter 101 or Using Twitter for business, all those fabulous resources that are out there for free. I'm going to become educated on that -- on that initiative.

Now, the action step - here's level four, the action step always takes the form of verb, noun, date.

• Set up my Twitter account by Wednesday.
• Load my first 30 tweets in Hootsuite by Friday.
• Find 100 influential people to follow in my industry by Monday.

Those are action steps. And the action step can also go on your calendar.

So this approach really takes it down to "What am I doing today?"

What's on my priority to-do list today? Not what's on my to-do list because your to-do list could be 50 things, but what are my top three most important things that I need to do based on the strategies I've selected, based on the tactics that I’ve chosen, based on the initiatives that I've designed, what are the action steps to put on my calendar and get it done?

So let’s follow this through with a complete example -- let's say I'm in the insurance business. (I'm not but let's say YOU are!)

You're selling into the insurance marketplace, insurance companies and insurance agents, general agents, insurance associations, insurance publications, and you’re looking to become a dominant resource in that world.

Your action step would be "I want to follow 300 insurance industry folks on Twitter by April 13th." That's your action step.

Does that fit into an initiative? Yes. The initiative is aggressively grow my Twitter following targeted to the insurance industry.

Does that fall in to a tactic? Yes, it does. It falls in to the social media tactic or set of tactics.

Does that fall under a strategy that I decided to use? Yes, it falls in to my internet marketing strategy.

So right there, just unpacking those four levels, you've got some "A-ha" moments, some insights you can use to start to filter and sort all of your old ideas, old notes, all of those conference sessions that you may have gone to, all of those tactics and tools and light bulb moments, all those nuggets and sound bites that you may have swirling around in your head or on your “someday, maybe list.”

If you start to sort them in to these four levels; strategy, tactic, initiative and action step – you’ll get a much clearer blueprint for ALL your marketing going forward this month, next month and next year!

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Guest post by Charlie Poznek 

When I first started my online business, I had no idea what a business coach was, let alone why I needed one.  I was much more concerned with the technical aspects of building a website, launching a podcast, and figuring out what social media was all about.

What I didn’t realize at the time was that hiring a business coach would’ve saved me hours each week, and not just when it came to learning to format my Twitter profile.  

I learned that a business coach is crucial to speeding up the learning curve, connecting with your target market, and avoiding expensive mistakes that new online business owners tend to make.  In essence, hiring a coach will get you in the game faster, keep you there longer, and let you focus on building your brand and connecting with customers.

So how do you find the business coach of your dreams?

1. Clarify your values

What matters most to you in your business, and as a human being? For me, giving back is a huge part of why I do what I do.  When looking for a coach, it was important to me to work with someone who shared that value.  I didn’t care if they were the most well-respected business coach in the world; if their values didn’t match mine, I didn’t want to work with them.

Your values don’t necessarily have to be personal or moral in nature - they might include your working style, or what’s most important to you in a professional relationship.  

For example, do you value someone who gives it to you straight, or someone who is more nurturing?  Are you a go-with-the-flow type of person, or do you prefer to have everything planned out?

Figure out which values are most important to you in a working relationship before beginning your search for the perfect coach or mentor.

2. Set expectations 

What do you expect to get out of working with a business coach?

Would you like a coach who…

• will answer frantic phone calls in the middle of the night?
• meets with you for hours at a time?
• conducts sessions strictly over Skype?
• follows up with you even after you’ve completed your sessions?

Start to think about your expectations of the relationship, including how much time you want to spend working with your coach and what you expect them to teach you.  Some people may want a good listener, while others may want to be told exactly what to do and how to do it. What’s your preference?

You should also consider how you want to work with your coach:

Would you prefer…

• One-on-one power sessions?
• Mastermind groups?
• Live webinars?
• Weekly phone calls?

If you’d rather be face to face than on the phone, look for a local coach who can meet with you in person.  If you’re busy with a full time job and can barely squeeze in a weekly webinar, find a coach who can work around your schedule.

You should also clearly state the goal of working with a coach.  How will you know if the coaching relationship has been successful?  

Make a list of exactly what you want help with, and what you want to achieve.  You might want something as basic as help setting up your website, or something as esoteric as defining the feeling of your brand.  Get specific so you can find the perfect person to deliver what you need.

3. Create a budget

You can spend $25 on a business coach or $25,000.  What’s your budget?

Keep in mind that the most expensive mentor in the world doesn’t necessarily mean you’re getting the best mentor in the world.  

Many business coaches offer monthly packages that include weekly phone calls and email support.  Generally speaking, one-on-one coaching will be more expensive than group coaching, but you’ll receive less attention.  

An experienced, well-known business coach might charge upwards of $500/hour for his or her time.  If you fall in love with a coach and find out their price point is too high, don’t give up right away. Contact them first to see if they have a payment plan or a program that’s within your price range.

4. Schedule an interview

Once you’ve found someone who shares your values, meets your expectations, and falls within your budget, it’s time to set up an interview.

If the business coach you’re interested in is highly successful, you may feel intimidated and fall into what I like to call the “pick me!” mentality. Remember that there has to be chemistry on both sides in order for a relationship to work.  If this coach is recommended by everyone but you get a bad vibe from them, it’s not worth the investment.  

Prepare a list of questions for your interview, and be sure to take note of how you feel during the interview.  Do you feel listened to? Does the coach seem confident that they can help you?  

A good business coach will be extremely interested in hearing all the details of where you are now and where you want to go - without those details, he or she has no way of knowing if the coaching relationship will be a good fit.

Finally, make sure that you like the person you’re about to hire.  They may have all the knowledge and expertise in the world, but if you dread spending an hour on the phone with them, you’ll be wasting your money.

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Charlie Poznek is the Founder and CEO of The Boomer Business Owner with Charlie Poznek, a podcast that helps Baby Boomers create a spectacular life through successfully starting and running an online business.

You're about to meet one of my favorite people and a super-smart marketer... My marketing speaker pal from the UK, Geoff Ramm. 

Pull up a chair, grab a coffee and join us as we talk about Observational Marketing Greats and the power of Celebrity Service. 

Great marketing is all about GETTING clients and great service is all about KEEPING clients, so it makes perfect sense that Geoff is an expert in both!

Get ready to take some notes on how Geoff's brilliant ideas apply to YOUR business...

Get "real deal" insights on marketing smarter and service that will blow the competition away. See how many valuable nuggets YOU can implement in your business - right NOW!

What do you think? Please leave a comment below and let's discuss...

1. Whatever it is you're working on - it's NOT what you think it is
2. And it's BIGGER than you think it is
3. Your job is not to work alone - lone wolves starve to death
4. Your job is to build containers for collaboration
5. You need three groups of people... 
6. You need your posse (partners, colleagues, team)
7. You need your tribe (followers, fans, customers, clients)
8. You need your dream team (advisors, coaches, mentors)
9. And you must avoid one group at all costs... 
10. Keep away from the herd (sheep, lemmings, tire kickers, goofballs)
11. "Yes" is almost never a good first answer
12. Focus like a maniac on what matters most
13. Turn off email - Yes, really
14. Live out of your calendar, not your inbox
15. Be kinder than you need to be
16. Let go to move faster
17. Stop letting fear make your decisions for you
18. Learn to love the verb DECIDE... 
19. Make more decisions
20. Make faster decisions
21. 90% of your decisions can always be changed later
22. The magic word to get most anything you want: ASK!
23. Charge premium fees...
24. Good clients will follow
25. Bad clients will fall away
26. Stop asking for permission...
27. Why? Because you already have it
28. You don't need to see the whole staircase - just the first step
29. Action eliminates fear
30. Overdeliver like crazy
31. It's better to have a capacity problem than a sales problem
32. Customer loyalty goes both ways
33. The saddest referral is one that was earned but never given (See #22)
34. If it doesn't matter to your customer, it doesn't matter
35. Forget features and benefits
36. Focus exclusively on outcomes, results, and payoffs
37. Learn to speak prospect language about prospect problems
38. If you want to sell fire extinguishers, first show the fire
39. If you don't risk turning some people off, you'll never turn anybody on
40. Diversify while still specializing
41. If you can prove what you do works, you win
42. People never argue against their own opinions, data, and feelings
43. When selling an idea, show up with a bucket, not a microphone
44. There is no "sales gene"...
45. Everyone can sell once they find their own voice 
46. Marketing comes down to four words: Offer value, Invite engagement
47. Imagine that it's easy
48. Good things come to those who bust their ass and never give up
49. Your success day in and day out, year in and year out depends on two things... 
50. How fast you're willing to learn (relearn, unlearn)
51. How much you're willing to grow (personally, professionally, emotionally)
52. Every prospect qualifies - they just might not qualify for YOU
53. If the first version of your product/service isn't embarrassing, you waited too long to launch it
54. Happy people are that way because they want to be
55. Miserable people are that way because they want to be
56. Please secure your own mask before assisting others
57. If you're a great starter, learn to finish
58. Are you willing to do what you have to do so you get to do what you want to do?
59. If you ain't got people skills, I don't care how smart you are - you're dead
60. Stop acting like a numbnutz and your life will improve
61. Different isn't better
62. Better is better
63. Until you have loved a dog, part of your soul remains unawakened
64. Get out of the office - yes you - yes right now. That's where life happens
65. Happiness is to have family that you treat like friends and friends that you treat like family
66. Everyone needs allies, advocates, brothers, sisters, and co-conspirators in mischief and merry-making
67. Getting what you want is easy - Deciding what you want is the hard part
68. Fish gotta swim, birds gotta fly, writers gotta write, dancers gotta dance... 
69. So what are you waiting for? 
70. Don't carry home-made business cards...
71. Don't build a free template website...
72. Professionals use professional tools
73. Get serious, get help, or get out
74. If mama ain't happy, ain't nobody happy - remember that
75. Once a day, do something brave
76. Once a day, do something kind
77. Once a day, do something smart

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Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!