Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: How to never feel cheated about referrals

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Too many small and solo business owners get bent out of shape about referrals - they don’t get enough, or they give too many that go unappreciated, or they expect payment without ever asking for payment or making their expectations clear.

It’s just a mess.
So to help YOU avoid disappointment on both sides of the equation, here’s a template you can borrow - adapt - steal - whenever someone GIVES YOU a referral:

===

Susan,

Thank you so much for the referral to Paul - I appreciate you.

Will keep you posted as to what develops.

Thinking optimistically - assuming Paul signs on as a client - how do you like to handle referrals financially speaking?

I'm happy to give some referral partners a 10% thank-you gift (for working with folks like Paul, the typical fee is XXXX so 10% is YYY) - some other folks just prefer a nice dinner out via a gift card - and some folks who refer business to me insist on nothing more than good karma and reciprocation when appropriate.

Just let me know and then we can bust the doors down for Paul!!

-- David

===

On the other hand, when GIVING a referral, and if that referral shows up at your referral partner’s door, this version of the same note might help you STOP feeling like a martyr and set clear expectations from the get-go that you DO like to be compensated while asking your referral partner what arrangement would make them comfortable:

===

Susan,

I’m so glad Paul ended up connecting with you and that you two discussed the possibility of working together. Please do keep me posted as to what develops.

Thinking optimistically - assuming Paul signs on as a client - how do you like to handle referrals financially speaking?

Some of my referral partners share a 10% cash referral fee - some other folks underwrite a nice dinner out via a gift card - and others show their appreciation in other ways (services, discounts, lavish gift baskets, etc).

Just let me know how you like to operate and that will open the door for even more introductions to great folks like Paul in the future.

I appreciate you.

-- David

 

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Tags: marketing for speakers, marketing for coaches, client references, referral blurb, professional services marketing, trusted advisor marketing, marketing for authors, marketing for consultants, referral marketing, referrals, business strategy, professional services selling

How to Find the Business Coach of your Dreams

charlie poznekGuest post by Charlie Poznek 

When I first started my online business, I had no idea what a business coach was, let alone why I needed one.  I was much more concerned with the technical aspects of building a website, launching a podcast, and figuring out what social media was all about.

What I didn’t realize at the time was that hiring a business coach would’ve saved me hours each week, and not just when it came to learning to format my Twitter profile.  

I learned that a business coach is crucial to speeding up the learning curve, connecting with your target market, and avoiding expensive mistakes that new online business owners tend to make.  In essence, hiring a coach will get you in the game faster, keep you there longer, and let you focus on building your brand and connecting with customers.

So how do you find the business coach of your dreams?

1. Clarify your values

What matters most to you in your business, and as a human being? For me, giving back is a huge part of why I do what I do.  When looking for a coach, it was important to me to work with someone who shared that value.  I didn’t care if they were the most well-respected business coach in the world; if their values didn’t match mine, I didn’t want to work with them.

Your values don’t necessarily have to be personal or moral in nature - they might include your working style, or what’s most important to you in a professional relationship.  

For example, do you value someone who gives it to you straight, or someone who is more nurturing?  Are you a go-with-the-flow type of person, or do you prefer to have everything planned out?

Figure out which values are most important to you in a working relationship before beginning your search for the perfect coach or mentor.

2. Set expectations 

What do you expect to get out of working with a business coach?

Would you like a coach who…

  • will answer frantic phone calls in the middle of the night?
  • meets with you for hours at a time?
  • conducts sessions strictly over Skype?
  • follows up with you even after you’ve completed your sessions?

Start to think about your expectations of the relationship, including how much time you want to spend working with your coach and what you expect them to teach you.  Some people may want a good listener, while others may want to be told exactly what to do and how to do it. What’s your preference?

You should also consider how you want to work with your coach:

Would you prefer…

  • One-on-one power sessions?
  • Mastermind groups?
  • Live webinars?
  • Weekly phone calls?

If you’d rather be face to face than on the phone, look for a local coach who can meet with you in person.  If you’re busy with a full time job and can barely squeeze in a weekly webinar, find a coach who can work around your schedule.

You should also clearly state the goal of working with a coach.  How will you know if the coaching relationship has been successful?  

Make a list of exactly what you want help with, and what you want to achieve.  You might want something as basic as help setting up your website, or something as esoteric as defining the feeling of your brand.  Get specific so you can find the perfect person to deliver what you need.

3. Create a budget

You can spend $25 on a business coach or $25,000.  What’s your budget?

Keep in mind that the most expensive mentor in the world doesn’t necessarily mean you’re getting the best mentor in the world.  

Many business coaches offer monthly packages that include weekly phone calls and email support.  Generally speaking, one-on-one coaching will be more expensive than group coaching, but you’ll receive less attention.  

An experienced, well-known business coach might charge upwards of $500/hour for his or her time.  If you fall in love with a coach and find out their price point is too high, don’t give up right away. Contact them first to see if they have a payment plan or a program that’s within your price range.

4. Schedule an interview

Once you’ve found someone who shares your values, meets your expectations, and falls within your budget, it’s time to set up an interview.

If the business coach you’re interested in is highly successful, you may feel intimidated and fall into what I like to call the “pick me!” mentality. Remember that there has to be chemistry on both sides in order for a relationship to work.  If this coach is recommended by everyone but you get a bad vibe from them, it’s not worth the investment.  

Prepare a list of questions for your interview, and be sure to take note of how you feel during the interview.  Do you feel listened to? Does the coach seem confident that they can help you?  

A good business coach will be extremely interested in hearing all the details of where you are now and where you want to go - without those details, he or she has no way of knowing if the coaching relationship will be a good fit.

Finally, make sure that you like the person you’re about to hire.  They may have all the knowledge and expertise in the world, but if you dread spending an hour on the phone with them, you’ll be wasting your money.

_______

Charlie Poznek is the Founder and CEO of The Boomer Business Owner with Charlie Poznek, a podcast that helps Baby Boomers create a spectacular life through successfully starting and running an online business.

Have you ever hired a business coach?  What was your experience like? Use the COMMENTS area below and join the conversation!

Tags: marketing speaker, business coaching, trusted advisor marketing, entrepreneurship, marketing coaching, selling professional services, small business coach, marketing coach, do it marketing, sales and marketing, business strategy, business coach

Marketing Speaker: 5 Books You Oughta Buy NOW

doitmarketing, top five business books, best business booksHere are my Top Five Business Books of the Week - but these are not just any old business books.

They are...

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Get your amazon shopping cart ready for some racing stripes - here we go: 

  1. Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway 
     
  2. Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by Scott McKain

  3. Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results by Mark Sanborn

  4. Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits by Jeffrey W. Hayzlett and Jim Eber 

  5. People Buy You: The Real Secret to what Matters Most in Business by Jeb Blount

Tags: marketing for speakers, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, entrepreneurship, coaching, professional speaker marketing, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business book review, best business books, business strategy, public speaker marketing

Marketing Coach: Motivational Speaker Eric Thomas

Awesome video - wanted you to experience this for yourself:

Tags: marketing for speakers, marketing speaker, business coaching, marketing expert, marketing coaching, professional speaker marketing, marketing coach, success tips, speaker marketing, marketing for authors, doit marketing, do it marketing, doitmarketing, success, business strategy, business coach, becoming an expert

Marketing Coach: There Is No Blue

doitmarketing out of the blueWhere did that lead come from?

"It came out of the blue..."

How did that customer find you?

"They found us out of the blue..."

What made them call?

"They called out of the blue..."

How many times have you heard yourself give these types of answers?

Hmmm... me too.

Until last night when I was having dinner with The Hot One™ - aka my lovely bride of 27 years.

I was telling her about a brand new client and she asked me, "How did they find you?" and I instinctively answered, "I dunno - they found me out of the blue."

By the way, this is a terrible answer for a marketing guy to give.

I should know exactly how and why my specific marketing activities attract specific clients but I must admit things have been going fast and furious around here lately so I've lost track. A good problem to have - but a problem nonetheless...

Back to dinner with The Hot One™ - she looks over at me, pauses meaningfully and says... 

"There is no blue."

Ouch. And she's right. So she made me think harder - look harder - connect the dots - to where and how this client came to me. 

This is a terrific reminder for YOU, too... 

There is no blue.

So here are 12 potential sources of "blue" -- inbound leads, prospects and referrals. You need to work harder at identifying, specifying, and inquiring about these when GOOD prospects come your way. And even more so when - like in my situation yesterday - good prospects become clients!

  1. Google (or other search engines)
  2. Your articles in hardcopy publications (industry magazines, trade journals, association publications)
  3. Your articles posted online (guest blogs, contributed columns, niche industry websites)
  4. Your social media accounts (Twitter, Linkedin, Facebook, etc.)
  5. Your blog
  6. Your personal network (friends, family, colleagues)
  7. A referral (current client, past client, or non-client fan/influencer)
  8. Directories and listings (online, offline)
  9. Your speaking engagements (local, regional, national, fee or free)
  10. Your videos (on your website or sites like YouTube, Vimeo, etc.)
  11. Your teleseminars (the ones you host or where you're the guest)
  12. Your media interviews (TV, radio, print)

Become fanatical about connecting new customers and clients to specific marketing channels. 

Put a sign up on your office wall to remind you if necessary... 

There is NO blue!

Tags: Marketing speaker, marketing coach, thought leadership marketing, lead generation

Grab your FREE copy of the Platform Promotion Checklist!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, consultant marketing, thought leadership marketing, word of mouth marketing, professional services marketing, trusted advisor marketing, professional speaker, professional speaker marketing, marketing mix, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, content marketing, referral marketing, business strategy, networking, public speaker marketing

11 Awesome Quotations to Boost Your Success

doitmarketing marketing speaker marketing coach quo
  1. "The main ingredient of a star is the rest of the team." John Wooden
  2. "Life is growth. If we stop growing, technically and spiritually, we are as good as dead." Morihei Ueshiba (1883-1969) Founder of Aikido
  3. "The harder you work, the harder it is to surrender." Vince Lombardi
  4. "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." Steve Jobs
  5. “To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E. E. Cummings
  6. "It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Winnie the Pooh
  7. "You cannot be afraid to be who you are. Live your values. Live your life. A woman confided to me about 'sneaking out of the office' to go to her child's play and I said, ' Stop right there! I have never snuck out of any place. I walk right down the center hall, and if somebody doesn't like it, too bad. Don't worry about me. I will deliver.' Just stand up, do what you need to do, and smile about it. Look them in the eye and say, 'If you don't like it, fire me, and I'll go find another job, because I'm talented enough and I'm committed enough." Shelly Lazarus, chairman, Ogilvy & Mather
  8. "It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust, and sweat, and blood; who strives valiantly, who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at best knows achievement and who at the worst if he fails, at least fails while doing greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Theodore Roosevelt
  9. "No road is too long, no honours too distant, advance slowly and without losing heart, for victory belongs to the most persistent." Winston Churchill
  10. "Everyone is a genius. But if you judge a fish by his ability to climb a tree, he will spend his entire life believing he is stupid." Albert Einstein
  11. "It is not my job to make mean people nice, crazy people sane, or stupid people smart. It is my job to find nice, sane, smart people, and do business with them!" Bob Loeffler, Fearless Agent

By the way, these quotes were originally posted in a thread of over 50 great quotations shared on the LinkedIn Group, Professionals Who Speak. Smart cookies in that group - please join us here:

professionals who speak linkedin group 

What is YOUR single favorite inspiring quotation of all time?  

Please take a moment to post yours in the COMMENTS area below - it could be one of your own or from someone famous, past or present. Doesn't matter if it's more personal, more professional, for business or for life.
Let's hear YOURS...

doitmarketing marketing speaker marketing coach

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing ideas, marketing coach, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business strategy, quotations

Great Business Book Review: Rules of the Hunt

rules of the hunt book lgI love business books.

It's a bit of an addiction really.

Some are good, some are so-so, and once in a while a great one comes along.

This is about a great one - Rules of the Hunt by Michael Dalton Johnson. Michael is the founder, publisher and editor of SalesDog.com which is THE go-to resource online for salespeople, sales management and sales success.

Let's cut to the chase and get you fully up to speed - first a video book review, then an in-depth 35-minute audio interview with Michael. (The audio also contains "The Magic Email" that was a featured story a few weeks ago in the SalesDog.com newsletter. It has a 100% success rate to get you back in touch with prospects who have gone dark on you. You'll love it!)

Here's my video book review:

And then I invited Michael to chat with me about some of the key ideas in the book.

Listen in here.

NOTE: The audio will take a minute or two to load in your browser. If you prefer, you can download the digital audio file: RIGHT-click on this link and choose "Save Target As..." or "Save Link As..." or "Save File As..." and save the file to your desktop.

Here's to closing out your week with MORE Leads, BETTER Prospects and BIGGER Sales.

WOOF!!!

Tags: business coaching, word of mouth marketing, marketing book, marketing coaching, small business coach, marketing coach, success tips, small business marketing, doit marketing, small business marketing speaker, doitmarketing, sales and marketing, business book review, business strategy, business coach

Marketing Coach: "You Never Know" Will Kill You

This blog post inspired by ideas from my friend, Tom Davidson, who is THE leadership expert for the forestry industry. Tom says he used to be a victim of "You Never Know" ...but NOW he knows. And his business is booming!

marketing coach you never know will kill youWhen it comes to small business marketing, "You Never Know" will kill you...

See if these scenarios ring a bell with you...

  1. "We've been talking with this prospect for YEARS and now they've suddenly expressed interest... You never know!"
  2. "We've been running that expensive ad month after month and sure enough, someone just called... You never know!"
  3. "This guy asked me for a proposal last year and then disappeared on me. Couldn't get a hold of him to save my life. But he just opted into our website... You never know!"
  4. "We wanted to stop offering that program and focus on more profitable services, but just last month, two clients signed up before we could pull it off the website. You never know..." 
  5. "We were in the process of changing our tag line because nobody knew what the heck it meant. But then a new prospect just told me, 'I love your tag line' so we're keeping it. You never know..."
  6. "Although 70% of our business is in this industry - we don't want to exclusively focus on them because we'd be cutting ourselves off from other business. You never know..."
  7. "We love working with small companies, but my sales coach told me that if we're ever going to seriously grow revenue, we have to start selling to much bigger companies. He may be right. You never know..." 

You're breaking my heart... 

And you're killing your business... 

STOP IT!

Look at you... Spinning your wheels, chasing all your random maybes.

STOP hedging your bets. 

(Thank you to Peter Sheahan for hammering that point home in a speech.)

You need to focus on a SPECIFIC audience, dedicate yourself to ONE distribution channel, lead with one FLAGSHIP service, promote one CORE program, sell one MAIN product line, PRESENT prospects with a PRIMARY investable opportunity. 

The sound bite I share with my marketing seminar audiences and marketing coaching clients is "Focus on what you want - you can always take what comes."

Big problem: Maybe your business model IS "we take what comes."

5 Signs Your Business is a Victim of "You Never Know"

  1. You feel you're chasing your tail and spending too much time and too much money bouncing from idea to idea or initiative to initiative...
  2. You have no idea where your next lead is coming from...
  3. Your pipeline is full of "maybes" but it's been months since you've closed a deal and cashed a check...
  4. You find yourself succumbing to too many sales pitches for marketing ebooks, get-rich-quick courses, social media services, online sales tools, subscriptions, advertising, directories, web software...
  5. You are relying on hope as a marketing strategy...

Bottom line: The truth is that you may very well never KNOW...

But you sure as hell can DECIDE.

And as my pal Jim Canterucci likes to say, once you DECIDE, your choices are easy. 

That's the key you need to unlock marketing success for your small business so that you get better traction, make faster progress and make more money.

Grab your FREE copy of the Platform Promotion Checklist!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing speaker, marketing concept, niche, small business marketing expert, marketing strategist, marketing consultant, small business marketing, doit marketing, small business marketing speaker, doitmarketing, small business marketing coach, business strategy

Awesome Book Review: "Say Yes And!"

Say Yes And BookAvish Parashar has just released a new book titled, "Say Yes, And!" and he has a great special offer for people who buy the book by midnight tonight, Feb. 28.  

The book takes a fundamental principle from improv comedy - saying "yes, and" instead of "yes, but" - and shows you how that one simple idea can help you improve your career, your business, your relationships, and your life.  

As a special promotion, if you buy the book today, February 28th, you'll get access to over $200 in free gifts, including PDF versions of two of Avish's other books and over 8 hours of MP3 recordings of some of Avish's most popular audio programs. That's over $200 in gifts in return for buying a $12.95 book.  

To get the book and the free gifts, visit http://www.SayYesAnd.com

p.s. Here's my review from amazon.com:

First I have to tell you - I'm a business book junkie. I read 'em all. Big ones, little ones, famous ones, and hidden gems. All topics including sales, marketing, leadership, strategy, the how-to, the what-to, and the why-to kind.

And this books stands out.

Plain and simple, Avish Parashar packages essential wisdom, insights, and practical advice into a small concentrated form factor.

But don't be fooled - this is life-changing stuff.

One small turn in what you think and what you say CAN and WILL make a huge impact. Example after example pours out of this book and will soon spark ideas and memories in your own mind of times you took charge and created success - and other times when you chose the "Yes but" path and created your own obstacles, limits, and barriers.

Whether you are a business owner, corporate executive, sales professional, association executive, or non-profit leader, this book is for YOU. Filled with immediately actionable insights and concrete take-aways, this little book may trigger the biggest and best changes your team, your organization, and your results will ever experience.

Tell you what - STOP reading Amazon reviews of this great little book, say "YES AND I'll buy it right now." In fact, you may want to buy three - one for yourself, one for your boss, and one for the significant other in your life. Yes (and) the ideas in this book work as powerfully at home as they do at work!!

Tags: marketing for speakers, marketing strategy, marketing concept, keynote speaker, passion, personal branding, marketing professional services, entrepreneurship, coaching, motivational speaker, marketing, ceo, professional speaker marketing, marketing ideas, marketing coach, success tips, speaker marketing, small business marketing, marketing tip, success, business strategy, love, clients

Marketing Coach Tip: It's Not Who You Hire, It's Who You Fire

Guest Column By Lee Thayermarketing speaker tip - marketing coach hiring

Firing someone is often a distasteful, sometimes painful, act. It is the end of something. Hiring someone is usually full of hope and expectation. It can be exciting. It is the beginning of something.

Yet you don’t learn much when you hire someone. It often turns out to be not all you had hoped.

You could learn a great deal about yourself and about others from the process of firing someone, however.

If you can do a better job of firing, you could do a better job of hiring. The most direct way of learning how to do a better job of hiring lies in what you can learn from the process of firing.

Here’s why:

  • Hope and wishful thinking clouds your perspectives when you are hiring someone. But when you fire someone, you are challenged to understand why.
  • Firing can clear the lenses. It can be – ought to be – a very rational process. If you do it right, you are dealing with bedrock criteria, not wishful thinking.
  • If you can figure out why and how and when to fire someone, it will clarify why you went wrong in the first place.
  • If you did a perfect job of hiring people, you would have a perfect understanding of how to fire people. But most organizations haven’t done a better job of hiring people in spite of the tsunami of advice about how to do it.
  • You have to come at it the other way around. There is no reliable recipe for doing a perfect job of hiring. You have to learn from your failures – as all leaders have had to do.
  • It is figuring out who needs to be fired and why that provides the clarity needed to get better and better at hiring.

There are always the conventional reasons for firing someone: poor performance, redundancy, obsolescence, RIF, attitude, and myriad others. There are reasons. And then there are the real reasons.

It is these real reasons the chief executive needs to uncover. You have to plow through the verbiage and your own thinking to arrive at the real reasons. Was it a poor hire? Was it just a poor “fit”? Was it the culture of the organization that was at fault? Was it the attitude of the person’s peers? Was it the person’s boss? Could it even be you?

Done well, this kind of forensic exploration begins to illuminate better hiring practices by starting with reality rather than the jargon of the day.

To the person targeted for being fired, there is often no correlation between the reasons offered and that person’s assessment of his or her own performance. Big clue.

Here is the crunch issue:

The person being fired was probably not told at the time of hiring the specific reasons that might lead to dismissal.

Three mistakes were likely made:

  1. The person was probably provided with a list of activities to be performed. That’s the way conventional “job descriptions” are constructed. There may have been some past experience or credentials thrown in for the company to hedge its bets.
  2. It was likely nothing was said about what was to be accomplished. You can’t measure activities objectively. But you can measure accomplishments.
  3. The person was most likely hired for a “job.” He or she was not hired to a role in the organization’s future. It is the future that really matters, not the past. Past performance does not predict well to future performance.

Competence is difficult to measure. So most organizations measure what’s easy to measure – the financials. But, to use a provocative metaphor:

Financial performance can only be measured in the wake of the ship. It is where the ship is headed that matters most. And then it is how it is powered and steered to get there.

It is full competence in every role in the organization that seals its fate. If you hire for full competence to carry forward in a well-specified role, you won’t have to fire for incompetence.

A key ingredient of competence is being in the “learning mode.” The best evidence for being in the “learning mode” is that the person performs his or her role better today than they did yesterday. You fire for lack of that. Maybe you should hire for the presence of that.

And, if it isn’t necessary for the person to perform his or her role better, poor performance may not be the person’s fault. It may be your fault for not making continuous improvement in every role necessary.

What is necessary will likely happen. What is not necessary may not happen.

Every organization, like every person, arrives at a status quo – ways of doing things that take precedence over doing them right. Percy Barnevik of ABB fame considered the status quo to be the enemy. His suggestion? Kill it.

There are people who have one year’s experience repeated 20 times. They become deadwood. How frequently do you clear the deadwood? Ranchers cull their herdsat least annually, in order to get better breeding.

Jack Welch eliminated the bottom 10% of performers annually. That takes the uncertainty and pain out of firing.

Outstanding performers are disruptive of the status quo. They are therefore more likely than mediocre performers to get the axe. If the culture of your organization is a safe haven for mediocrity, you are not doing a good job of firing.

And if you aren’t, you can’t do a good job of hiring.

One of the hidden reasons for firing people is that they don’t seem able to learn from experience. They never seem to get consistently better at what they do. Lesson? Make that explicit.

The best CEOs are not in their role to do the job. They are there to learn how to perform their role better today than they did yesterday. They expect the same of others.

If that’s not why you are there, you should be fired. You are, after all, the exemplar.

The best time to fire someone is the day before you hire them. If you can do that, you will be doing a far, far better job of hiring.

The bonus is that firing the wrong people for all the right reasons makes room for hiring more of the right people for the right reasons. But you have to know clearly what those are.

This is why knowing the real reasons for firing people will help you to make better and better judgments about hiring. In other words, the best way to get better at hiring is to get better at firing.

For what good reasons would you fire yourself? If you really figure that out, you will do a far better job of hiring – including casting yourself in the right role.

=====

Lee Thayer has been a CEO coach and consultant for 45+ years and is known worldwide for his work “in the trenches” with executives to create high-performance organizations. Dr.Thayer has also held distinguished professorships in many of the major universities worldwide. His recent, acclaimed books include: Leadership: Thinking, Being, Doing; The Good Leader; Leaders and Leadership; Leadership Virtuosity; How Leaders Think; Explaining Things and The Competent Organization.

Tags: marketing speaker, marketing strategy, marketing success, small business, professional services marketing, consulting, small business marketing expert, small business coach, motivational speaker, leadership, ceo, motivational speaker marketing, small business marketing, success, business, business strategy, frustration, hiring, firing