Do It! Marketing Blog: Marketing for Smart People™

How to Generate 10X Traffic from LinkedIn in 10 Seconds

generate 10x traffic linkedin doitmarketingHow to Generate 10X Traffic from LinkedIn in 10 Seconds - Wow, that sure sounds like a lot of over-the-top, frothing at the mouth internet marketing hype, doesn't it?

Well - in this particular case, the technique you're about to pick up does EXACTLY that.

Here's a quick video to show you exactly how powerful this 10-second tweak on your LinkedIn profile can be...

(Hit the "full screen" icon in the lower right for a bigger, sharper video)

Tags: Marketing speaker, marketing coach, LinkedIn, social media marketing


What do YOU think? Please use the COMMENTS area below to share your tips about making the most of your LinkedIn profile...

Tags: marketing for speakers, thought leadership marketing, personal branding, linkedin, professional services marketing, trusted advisor marketing, marketing expert, professional speaker marketing, marketing coach, motivational speaker marketing, marketing consultant, marketing for authors, doit marketing, doitmarketing, social media marketing, public speaker marketing

Marketing Coach: Your Expertise = Your Empire

marketing speaker marketing coach doitmarketingYou may have already heard about the upcoming Expertise to Empire Bootcamp Webinar Series produced my good friend and National Speakers Association colleague Shari Alexander.
If you are a speaker, consultant, coach, author, independent professional -- or executive looking to spread your message and monetize your professional expertise -- this program is for YOU. 

This 6-Session Weekly Bootcamp includes information, materials, and coaching on:   

  • How to create your personal Brand that puts your competition to shame
  • Strategically navigating the world of Social Media so that it doesn't eat up your life and your productivity while still generating leads 
  • The business of Public Speaking; learn what the top speakers are doing in today's market to get gigs and build their list
  • The ins and outs of the fast-changing Publishing world. Discover which method of book publishing is right for you. Then put the steps in place to successfully execute the book you've been dreaming of
  • Insider secrets of a successful Product Launch. Get more product sales in a shorter period of time with these tested and proven techniques
  • Find out what the masters are doing for their Market Research.  Get the edge in your business plan right from the start by implementing these easy and quick techniques

As with most well-marketed, well-delivered programs, naturally you get some nice bonuses in addition to the Early Bird pricing that is now in effect.  

You're invited to a FREE Q&A webinar TODAY June 7th at 2pm Pacific Time. 
If you can't come to the live webinar, I still recommend that you register because you'll get a copy of the replay. The registration link is below.

Reserve your Webinar seat now at:

This is your chance to ask Shari' about the Expertise to Empire Bootcamp, find out if it's right for you AND get tons of FREE tips and advice!
Title: FREE Expertise to Empire Q&A webinar
Date: TODAY! Thursday, June 7, 2012
Time: 2pm  Pacific - 3pm Mountain - 4pm Central - 5pm Eastern  
After registering you will receive a confirmation email containing information about joining the Webinar.

Hope you'll check out this program because it might make all the difference in helping you get from Expertise - to Empire!

Tags: marketing speaker, personal branding, small business branding, marketing professional services, professional services marketing, marketing for trainers, product development, professional speaker marketing, marketing coach, marketing strategist, speaker marketing, small business marketing, marketing mix, marketing for authors, marketing for consultants, social media marketing

Awesome Book Review: "Say Yes And!"

Say Yes And BookAvish Parashar has just released a new book titled, "Say Yes, And!" and he has a great special offer for people who buy the book by midnight tonight, Feb. 28.  

The book takes a fundamental principle from improv comedy - saying "yes, and" instead of "yes, but" - and shows you how that one simple idea can help you improve your career, your business, your relationships, and your life.  

As a special promotion, if you buy the book today, February 28th, you'll get access to over $200 in free gifts, including PDF versions of two of Avish's other books and over 8 hours of MP3 recordings of some of Avish's most popular audio programs. That's over $200 in gifts in return for buying a $12.95 book.  

To get the book and the free gifts, visit

p.s. Here's my review from

First I have to tell you - I'm a business book junkie. I read 'em all. Big ones, little ones, famous ones, and hidden gems. All topics including sales, marketing, leadership, strategy, the how-to, the what-to, and the why-to kind.

And this books stands out.

Plain and simple, Avish Parashar packages essential wisdom, insights, and practical advice into a small concentrated form factor.

But don't be fooled - this is life-changing stuff.

One small turn in what you think and what you say CAN and WILL make a huge impact. Example after example pours out of this book and will soon spark ideas and memories in your own mind of times you took charge and created success - and other times when you chose the "Yes but" path and created your own obstacles, limits, and barriers.

Whether you are a business owner, corporate executive, sales professional, association executive, or non-profit leader, this book is for YOU. Filled with immediately actionable insights and concrete take-aways, this little book may trigger the biggest and best changes your team, your organization, and your results will ever experience.

Tell you what - STOP reading Amazon reviews of this great little book, say "YES AND I'll buy it right now." In fact, you may want to buy three - one for yourself, one for your boss, and one for the significant other in your life. Yes (and) the ideas in this book work as powerfully at home as they do at work!!

Tags: marketing for speakers, marketing strategy, marketing concept, keynote speaker, passion, personal branding, marketing professional services, entrepreneurship, coaching, motivational speaker, marketing, ceo, professional speaker marketing, marketing ideas, marketing coach, success tips, speaker marketing, small business marketing, marketing tip, success, business strategy, love, clients

Networking for professional speakers, consultants, solopreneurs

marketing coach marketing speaker networkingAs a marketing speaker and marketing coach, I can tell you that Networking is one of the most misunderstood marketing terms there is.

Professional speakers, consultants, coaches, and independent professionals either love it or hate it - and no matter which camp you find yourself in, there are probably some misconceptions and misunderstanding that are preventing you from making networking as fully effective as it can be and should be to help you grow your business.

Networking: What is it?

  • Meeting people at events, mixers etc. (the obvious first step)
  • Goal: move it to a different level, namely...

Power networking

  • Introducing people to each other (Netweaving)
  • Having breakfast, lunch, coffee or dinner 1-on-1 to build new key relationships
  • Meeting people in organizations (civic/social; religious; recreational)
  • ASKING people to introduce you to someone
  • Doing favors for people for no reason (random acts of networking kindness)
  • Asking others for help and resources
  • Bringing a group of your own together for brainstorming, mastermind group, etc.

Maximize Your Affiliations

  • Friends, neighbors, church, hobbies, past bosses and colleagues
  • Speakers Bureaus, meeting planners, training companies, event producers
  • Your Professional affiliations (trade, professional, civic, etc)
  • Other colleagues outside of your peer groups such as NSA (speakers), IMC (consultants), or ICF (coaches) 
  • Your Industry affiliations within your target industry groups

Your Keys to Networking Success

  • Over deliver make them look like a genius for referring or connecting you
  • Lead and get involved (raise your visibility and credibility within each group)
  • Serve on committees, projects, and bring “outside” ideas to solve big problems
  • Become known as a connector, a hub, and a linchpin
  • Give three times as much as you hope to get 
How about you? 
Use the COMMENTS area below to share your networking ideas and tips... 


Tags: marketing for speakers, marketing for coaches, personal branding, netweaving, professional speaker marketing, referral marketing, referrals, networking

Small Business Marketing Coach: Take control of your brand

marketing speaker marketing coach brand

Every small business has a brand, whether they know it or not. That branding occurs in the minds of your customers, prospects, employees, stakeholders, and community at large. One mistake that’s fairly common in small business is letting the marketplace determine your company’s positioning.

You need to take control of your brand and position yourself in the marketplace. It is your job to shape and fashion the perception that prospects have of you and your firm. If you assume that “everyone knows what our company does,” you're in trouble – big trouble. It is your job to determine, define, brand, present, and then control the way your business is perceived.

Here are a few basic, but very important, elements in controlling perception: What's the message (written and unwritten) conveyed by your business cards, your emails, and your brochures?

Imagine a motivational speaker whose email address ends in or a management consultant who hands you a homemade business card with inkjet streaks and those little fringly perforated edges? Not exactly a confidence-builder, right? 

Remember, people want to do business with professional, hassle-free, customer-centric businesses. The image you convey determines how prospects think of you.

When it comes to specific products and services, do you offer options and different levels of service, or a take-it-or-leave-it deal?

More importantly, do you talk about your company and what the company does (inputs) or do you focus on overt benefits to your customers and successful outcomes (results)?

If the client's bottom-line results are not foremost in your discussions, why should customers choose to work with your company? (Hint: work to develop a simple 1-page sales tool for each of your products and services where client results and outcomes – in dollars and cents – are always on page 1!)

Tags: marketing for speakers, marketing speaker, personal branding, business cards, marketing ideas, marketing tips

The Leadership 22 - Motivational Speaker Tips

marketing coach marketing speaker David NewmanAs a marketing speaker, I'm often asked the question if I'm also a "motivational speaker" and my answer is no. Although I do admire motivational speakers and topics - and HAVE trafficked in a bit of leadership thinking and writing.

Here's an oldie but goodies from the archives: 


There is only one basic human right, the right to do as you
damn well please. And with it comes the only basic human
duty, the duty to take the consequences.
-- P. J. O'Rourke

As a leader, I will expose you to the options and the
likely consequences of those options.
-- Dr. Wayne W. Dyer

The Leadership 22

Leadership means...
* Exposing people to options
* Getting along with people
* Being a dealer in hope
* Sales (products, services, ideas, values)
* Teaching, mentoring, guiding
* Be the example
* Results, not talk
* Bringing sides together
* Being a dispenser of enthusiasm
* Solving problems
* Blazing the trail and leaving a path
* Producing more leaders
* Showing average people how to do the work of superior people
* Character and integrity
* Putting first things first
* The capacity to translate vision into reality
* Finding a parade and getting in front of it
* Your switch is never turned off
* The ability to communicate something people want
* Action, not position
* Backbone, wishbone, funny bone
* Doing the right things at the right time for the right reasons

What do YOU think? What would you ADD? Leave a comment below and share your opinion...

Tags: personal branding, small business, entrepreneurship, motivational speaker, thought leadership

Marketing Speaker - Charm is NOT a four-letter word

"You know what charm is: a way of getting the answer 'Yes' without having asked any clear question."
-- Albert Camus
Marketing speaker, marketing coach Charms

A lot of independent professionals and small business owners bristle at the notion that charm is a key business tool.

I think a lot of that bristling comes from the misconception that some people are simply born with charm, while others are not, and there's not a whole lot you can do if you're in that second group.

This is simply not true.

Another misconception is that for the charm-challenged to make any effort to be more charming or more personable would require them to be phony or at best, not be their genuine selves. False again.

There are several books, the best of which I've found to be How to Make People Like You in 90 Seconds or Less by
Nicholas Boothman, that provide some great tools with which to make genuine connections with people, and to build your own personal set of charm-skills to apply to almost any business or social situation.

Let's face it: for the purposes of small business marketing, people are buying YOU before they buy anything you have to sell, say, or do.

Question: Given the choice of boosting either your charm or your intellect by 50%, which would you choose?


Does the business world need more smart people or more charming people?

Haven't we gotten in trouble from people being (or thinking they were) too smart at companies like Enron, WorldCom, Tyco, and the like?

Tip: Charm, like intelligence or any other personality
strength, can be used for good or for evil. It's totally up to you.

Now go charm the socks off someone!!

Tags: marketing speaker, power of charm, personal branding, marketing coach, small business marketing