Do It! Marketing Blog: Marketing for Smart People™

These 7 Strategies Will Make Your Marketing WORK

As one of the few experts who only preaches what I practice - and what has worked for hundreds of my students - here's the real deal on the 7 key strategies that need to be firing on all cylinders for your business to grow.

Questions I get from smart cookies like you all the time:

  • David, what does it take to gain pre-eminence in my market?
  • How can I become the go-to person in my topic/niche?
  • Why am I still wrestling with the feast-or-famine revenue roller coaster?
  • How can I set and get premium fees when clients are tight with budgets?
  • How can I expand my reach, grow my list & build my platform?
  • How can I recession-proof my business so that I make money regardless of the economy and industry ups and downs?
  • I'm plenty busy - why aren't I making more money? 

All these questions have their answers hidden in one of 7 key areas of your thought-leadership business as a consultant, speaker, coach, author or independent professional...

Let's explore each one - and see how you can tune, tweak, and improve anything that's missing, not performing, or could use a major overhaul in YOUR business...

1. Speaking - obviously, this is my area of expertise. Having a solid speaker marketing strategy is vital to help you gain visibility in front of audiences who matter (aka buyers and decision-makers); generate leads for your back-end professional services; and generate significant revenue in paid professional speaking fees for your workshops, seminars, keynotes, trainings, workshops, and private events. Speaking is one of the most powerful lead-generators and revenue-generators in your expertise-driven business.

But how do you scale this above and beyond the audiences that you can reach through live speaking? The next pie slice has your answer...

2. Online Courses - The most successful experts, speakers, consultants, and coaches are embracing the power of online courses, e-learning, and digital distribution methods for their expertise. The first benefit here is pure scalability - your business can reach thousands (or tens of thousands) of ideal customers, prospects, and buyers through the power of online courses. As a source of revenue, online courses are hard to beat because you create it once - and get paid over and over and over. This allows you to create a freedom-based business where your value is no longer tied to your personal time, attention, and presence. Jackpot!!

But now how do you reach those thousands of eager prospects, buyers, and decision-makers? Let's look at the next piece of the pie...

3. Webinars - The day I fully embraced webinar marketing back in 2012, my entire business - heck, my entire life - changed dramatically. We are living in an "Attention Economy" - meaning, when it comes to getting clients, you first need to earn their attention and only then do you get the chance to earn their money :o) The #1 best way to deliver massive value to your subscribers, fans, followers, prospects, and buyers is with content-rich webinars that teach actionable strategies, tactics, and tools. You need to be radically helpful and radically generous. This is what converts strangers to friends and friends to prospects and prospects to paying customers who love you, buy, repeat, recommend, and refer like crazy.

But webinars presented here and there sporadically and without a clear strategy are not going to do the trick. So you need...

4. Funnels - A marketing funnel is simply a fancy word for a programmatic sequence of touchpoints - emails, videos, blog posts, webinars, PDFs, and other helpful communications - delivered in a specific sequence to a specific subset of people specifically interested in a certain one of your products, services, or programs. A marketing funnel is your lifeline that keeps you connected to prospects who are at various phases of the buying cycle - from merely interested in the topic (browsers) all the way to committed to investing in your solutions/services (buyers). A well-designed marketing funnel will take a cold lead from initial contact to signed contract in a pre-determined sequence designed to both add value, and extend offers and invitations to your relevant investable opportunities. Without a marketing funnel in place, you will never get off the "feast or famine" revenue roller coaster. And worse, you risk alienating people who are NOT interested in buying today while completely missing out on sales to the hot prospects who are ready to buy right now.

But what about long-term stability and predictable revenue? The best way to share your expertise and gain this benefit is...

5. Consulting/Coaching - Having longer-term engagements on your service menu - such as 90-day coaching packages or year-long consulting programs or monthly facilitated mastermind roundtables - is a great way to increase your impact on client results. Remember, people don't really value transactions - but they VERY much value programs and services that deliver transformation. And delivering results over a sustained period of time is the best way to guarantee your clients' success. Because of the greater depth, breadth, and duration of these engagements, it is much easier to get premium fees from premium clients who are deeply committed to the transformation you offer that will get them the results they truly want. These longer-term engagements also provide the foundation of your financial stability because the income is significant and ongoing.

But then how do you capture "lightning in a bottle" to let all the folks who can't afford your consulting or coaching know you are the real-deal resource who can help them when they're ready to transform?

6. Publishing - One of the best ways to do this is with publishing a nonfiction business book based on the expertise you already have. Writing, publishing, and promoting a business book that captures your methodology, training, and tools is an outstanding way to build your platform, expand your reach, and establish your authority as the "go-to" expert in your specific topic, niche, or industry. After all, you "wrote the book" on it so you must be a highly credible expert. And - some tough love coming up here - your book needs to be excellent. Not just good or very good, but truly great. It does NOT need to be long - in fact, the bestselling business books of all time are less than 120 pages in a small 5x7 trade publishing format. But just writing a book for the sake of having a book (and a crappy one at that) is definitely not going to help promote your expertise. That's why the book needs to be marketed, launched, and sold for the long-term impact it can have on your professional success.

And what makes all of these components really take off? It's about how you articulate and distinguish them with your messaging and packaging, which means you need to master...

7. Copywriting - Copywriting has nothing to do with patents, trademarks and copyright notices ;o) "Copy" is written content conveyed through online media and print materials. Copywriting is one of the most essential elements of effective marketing and successful selling. It is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Good copy resonates with the reader and is relevant, valuable, attractive, and effective in communicating the value, impact, results, outcomes, and emotional payoffs tied to investing in and benefitting from your products, services, or programs. The better you are at copywriting, the more prospects, leads, and sales you will generate because you'll be able to quickly get your prospects to "get it, need it, and want it" when considering buying from you.

 Grab your FREE copy of the Strategic Marketing eBook.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!


Tags: marketing for speakers, thought leadership marketing, professional services marketing, trusted advisor marketing, product development, professional speaker marketing, marketing for authors, marketing for consultants, thought leadership, doit marketing, doitmarketing, product development for experts, 50 shades of pay

50 Shades of Pay

doit marketing 50ShadesofPay

Strap in and hang on - you are getting the mother lode of product development ideas right here in this post. Yes, that's right - below are 50+ ideas to help you productize, monetize and distribute your expertise.

Why is this important to you? (Yes, MORE important than reading about 50 shades of whips, handcuffs and lingerie...)

Well, here are some questions to help you answer that for yourself...

As a speaker, author, or thought-leading professional, do you...

  • Feel exhausted by long days filled with time-consuming one-on-one client work, running from one meeting to the next, and an endless stream of emails and phone calls... 
  • Find yourself frustrated by chasing the broken business model of trading hours for dollars... 
  • Fear that your business is taking over your life with less and less free time for creative play, family and friends, and proactive planning and business development... 
  • Wish you could LEVERAGE yourself and your knowledge to generate more PASSIVE income... 
  • Want to figure out how to work with better clients while making even MORE money and working LESS? (Yes, really!!) 

Shhh... Here's the SECRET you don't want your friends, clients, spouse, neighbors, or colleagues to know: Although you are very successful, you still want MORE... and you're really not sure how to get to that next level...

Somehow, some way, you want to grow your thought leadership platform so you get:

  • MORE Leads 
  • MORE Clients 
  • MORE Consulting Work 
  • MORE Speaking Engagements 
  • MORE Profits 
  • MORE Passive Income 
  • and 100-300% MORE Revenue... 

Which will in turn, help you generate:

  • MORE Clarity 
  • MORE Confidence 
  • MORE Control 
  • MORE Cashflow 
  • MORE Time Off 
  • MORE Leverage 
  • and dramatically MORE Freedom...

The secret to adding LEVERAGE to your business is to DIVERSIFY the methods and media with which you share your expertise with the world.

You can use the online course methodology to create ANY of the following:

  1. Paid online courses (to generate revenue) 
  2. Free online courses (to generate leads)
  3. Books
  4. Booklets
  5. E-books
  6. Minibuks
  7. Workbooks
  8. Field guides
  9. Study guides
  10. Manager's guides
  11. Survey and research tools
  12. Template packs
  13. Audio programs on CD
  14. Audio programs as mp3 downloads
  15. Audio podcasts
  16. Audio interview series
  17. Audio quick-takes
  18. Video programs on DVD
  19. Video programs on streaming media
  20. Video subscription series
  21. On-demand video mini-lessons
  22. E-learning modules 
  23. 12-36 month consulting packages
  24. 3-12 month coaching programs
  25. Teleseminars
  26. Special reports
  27. >>> Quick station break - article continues below and you'll want to get your hot little hands on this free speaker profit maximizer cheat sheet >>> 
  28. White papers
  29. Webinars
  30. Action Packs
  31. Implementation Kits
  32. Meeting Starters
  33. Email courses
  34. Online forums
  35. Assessments
  36. Toolkits
  37. Card decks
  38. Manuals
  39. Handbooks
  40. Laminated quick reference guides
  41. Personality profiles
  42. Games
  43. Online quizzes
  44. iPhone apps
  45. Android apps
  46. Mentor programs
  47. Self-coaching materials
  48. Membership websites
  49. Audio Powerpoints
  50. Roadmaps
  51. Checklists
  52. Worksheets
  53. Reminder cards
  54. Posters
  55. Flipbooks
  56. Master classes
  57. Bootcamps
  58. Executive mastermind groups
  59. Certification programs
  60. Licensing programs

...the list is limited only by your imagination, your personal preferences, and your revenue-generating goals for your product(s) and your business.


Tags: marketing for speakers, thought leadership marketing, professional services marketing, trusted advisor marketing, product development, professional speaker marketing, marketing for authors, marketing for consultants, thought leadership, doit marketing, doitmarketing, product development for experts, 50 shades of pay

17 Tips to Create Audio that Rocks

doitmarketing 17 tips for audio that rocksAs you may know, I just finished recording the audio book version of the Do It! Marketing book.

The audio book will be published by Gildan Media - the same folks who publish audio books from Brian Tracy, Simon Sinek, and Mark Goulston... and distributed through Hachette Audio - the same folks that distribute audio books for authors like Malcolm Gladwell, David Sedaris, and Scott Turow. Not bad company... and who knows, maybe they need someone like me to carry their luggage!

It was a great experience - and you can see some photos from the studio recording here on Facebook... 

My audio engineer on this project was the fabulous Joel Metzler at Milkboy the Studio in downtown Philadelphia. Great facility and Joel was the consummate pro - a total pleasure to work with! If you need a killer studio facility and you're anywhere near Philly, Milkboy is the place to go. Just sayin'.

17 Tips to Create Audio that Rocks

I've done a lot of homebrew audio - on my laptop - with a Zoom H1 digital recorder - and with my trusty Blue Snowball microphone and Audacity on my Mac. And I've also done a fair amount of studio recording in studios ranging from the scary to the awesome (aka Milkboy).

Here are 17 tips for speakers, authors, consultants, and independent professionals who want to create better sounding, more professional audios for their podcast, radio show, audio products or voiceovers. 

1. Stand up when you record - it makes a HUGE difference to the way your voice sounds. For example, I recorded the entire 12 hours of the Do It! Marketing audio book standing up. (Wear comfortable shoes!)

2. Speak close to the microphone - you want to get right up in that bad boy's face. Somewhere between 4 to 8 inches from the microphone. If you're doing this at home, test different distances and use the one that sounds the richest, warmest and most clear. 

3. Use a pop filter. You will totally thank me later. It's going to be the best money you spend if you're serious about creating great audio.

4. Don't overinvest in equipment. You don't need a lot of fancy gear to sound great. A good USB microphone, a mic stand, a pop filter, and some basic recording and editing software like Audacity (free at this link) will go a long way. 

5. Don't skimp on studio time, either. If it's an important project where production quality counts, find a great local recording studio near where you live. Top notch studio time is surprisingly affordable these days. Expect to pay between $75 and $125 an hour for a top-notch facility and technical staff who can help you produce top-notch work.

6. Don't overprepare. If it's a big project especially - it doesn't make sense to overprepare. You should be familiar with the material (if you wrote it, you will be!) and that's about it.  

7. Don't underprepare. If you've never done an audio recording before, paid studio time is not the place to learn the ropes. Invest a few hours with "practice recording" at home. Your studio time will go that much more smoothly and quickly. 

8. Read - but don't "read." In other words, don't make it SOUND like you're reading. Speak naturally. Pretend you're talking to a friend so it's not boring.  

9. Mix it up. Use vocal variety - just as professional speakers and seasoned storytellers know how to vary their pace, tone, pitch, and volume to keep an audience engaged in what they're saying... YOU should use the full range of your vocal variety to emphasize key words, transition between points, and underscore important ideas. 

10. Use your body. Since you're standing, you'll have the ability to do more physical movement. Use it! It's amazing how the voice and the body are connected. Have you ever seen actors like Robin Williams or Whoopi Goldberg or Tom Hanks in those "Making of" special features on the Disney movies that they do voice acting for? They are gesturing wildly with their hands, bouncing on the balls of their feet, making silly faces, leaning into the microphone, sometimes even jumping up and down. And it's for a VOICEOVER. That's because your vocal energy is tied to your physical energy. Use it - and your voiceover range and variety will improve dramatically.

11. Remember the art of the pause. Listeners need a pause to comprehend the last thing you said. Think of pauses - some short, and some not so short (for dramatic effect) - as the punctuation in your audio. If you never pause, you exhaust your listeners who lose the thread of your long sentences or complex ideas. If you use pauses to insert "natural phrasing" into your script, it makes it much easier for your listeners to understand, absorb, and they WANT to keep listening!

12. Take it one page at a time. For the Do It! Marketing audio book, I had to get through 60,000 words and 280 pages. If I had thought about it that way during the recording sessions, I might never have made it! I took on the task one page at a time. Do longer recordings with this mindset, and you'll sail right through faster than you ever imagined. I cruised through 150 pages on Day 1 (6.5 hours) and 130 pages on Day 2 (5.5 hours). And it was fun!

13. Have a "keep going" mindset. Voiceover professionals know that their main task is to "get the job done" - and that momentum is their friend. Don't think about stopping. Don't take too many breaks. You're in the studio (yes, even your home studio) to crank out the work, not to obsess over minor details or do endless retakes. Keep going!

14. Flaws are good. Good professional audio editors will take out every inhale, smooth over every rough patch, edit out every vocal aberration. GREAT editors will leave in just enough of those same aberrations to make the voiceover pro sound human. When we chat in coffee shops, over breakfast or lunch with friends, or in front of prospects or clients in meetings, our vocal and verbal delivery is never 100% perfect. There's a difference between sounding professional and sounding sterile and robotic. So leave a few "personality flaws" in your audio. Maybe 5-10%. It makes all the difference and you'll sound like a REAL human.

15. Pause whenever you need to. Ah, the magic of editing. Whenever you screw up a line, swallow a word, stop to fix a typo in your script or for any other reason (sneeze, cough, get a drink of water) - keep the audio rolling and pause. Then pick up where you left off. Most professional audio engineers will mark the script at that point to help the editor, but you just pause as long as you need and jump right back in when you're ready. You don't need to ask permission, you don't need to apologize, you don't need to get flustered. Pause so you can GO!

16. Eat! And drink tea, bring lozenges, avoid dairy and coffee and bring water. Don't forget to eat breakfast on the day you're recording. Why? Because stomach grumbling is audible on good audio equipment. Yes, really. Avoid coffee - it dehydrates you. Drink tea - especially lemon tea or ginger tea that has a little bit of acid to clear and soothe your throat. Bring lozenges with you in case you need a midday vocal recharge - I like the Ricola classic Swiss herb cough drops. Avoid dairy products like milk or yogurt which tend to generate phlegm and block up your throat. Also, bring a water bottle so you have plenty of water available in the booth as you record. Water is your friend! 

17. Personality not included. No matter how great your script, it doesn't have any personality until you pick up the script and put YOUR personality into the words you've written. Don't be shy - in fact, if you don't bring your full personality to the recording, you'll miss out on the biggest opportunity that audio programs and products present - the opportunity to connect and build rapport with your listeners and have them experience what it's like to have a warm and personal conversation with you! If you're loud, be loud. If you're a little edgy, sound edgy. Don't hide your personality for the sake of a "professional sounding" recording. There's no such animal - the whole point of recording audio is so that you CAN marry your content with your personality.  


Grab your FREE copy of the Do It! Marketing Manifesto

And then leave a comment below with your questions, thoughts, and advice on the ideas to create audio programs that rock!

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing for coaches, consultant marketing, thought leadership marketing, business coaching, marketing book, marketing professional services, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, product development, professional speaker marketing, marketing ideas, marketing coach, motivational speaker marketing, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, content marketing, audio products

Marketing Coach: Your Product Development Strategy

doit marketing coach product development strategyLet’s talk about YOUR product development strategy. This is about creating products with intention. And let me back up a step and define what I consider “creating a product” to be.

It could be you wanting to write a book, produce audio, video, or online assets, package a coaching or consulting program, or otherwise "productize" your expertise. It does not necessarily need to be a product you hold in your hand, although sometimes it certainly is.

Quick story. I was working with one of my clients who was a very gifted speaker who had been working a long time in her niche. She would go from keynote to keynote, seminar to seminar. Finally, she got tired of having 100% of her income tied to her personal time, attention and presence.

She said to me, "David I need products. And I have a crazy busy schedule coming up over the next 2-3 weeks with good opportunities to be in front of LOTS of potential prospects."

Mind you, she was NOT speaking to audiences of thousands – her typical audience was probably like yours – between 50 and 250 people at state and regional conferences.

She asked me, “What’s the easiest product I can create?” And we decided that the easiest product for her wasn’t a product at all – it was to package and sell access to her time and expertise. Later, products could be developed as a standalone revenue stream. 

So we created a single 8.5 x 11 piece of paper. Long story short, she emerged from those 2-3 weeks of speaking engagements with over $20,000 of coaching and consulting clients.

The point: your product strategy needs to fit YOU – your personal strengths, preferences, and the needs of your particular business.

If you love writing strategies, focus on writing products.

If you love coaching and consulting, develop coaching and consulting products.

If you love training, develop training products.

If you love video, develop video products.

The key to your product development game plan is to make it Easy, Effortless and Enjoyable.


Want to kick your product development into high gear? Good news - the next Product Development Toolkit program launches on March 5 and we still have a few open seats remaining at Early Bird prices. Program details and registration info are online for you here

Tags: marketing for speakers, marketing speaker, marketing for coaches, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing expert, marketing professional services firms, marketing coaching, product development, marketing coach, marketing strategist, marketing for authors, doit marketing, do it marketing, doitmarketing, content marketing, product development for experts

Marketing Coach: Your Expertise = Your Empire

marketing speaker marketing coach doitmarketingYou may have already heard about the upcoming Expertise to Empire Bootcamp Webinar Series produced my good friend and National Speakers Association colleague Shari Alexander.
If you are a speaker, consultant, coach, author, independent professional -- or executive looking to spread your message and monetize your professional expertise -- this program is for YOU. 

This 6-Session Weekly Bootcamp includes information, materials, and coaching on:   

  • How to create your personal Brand that puts your competition to shame
  • Strategically navigating the world of Social Media so that it doesn't eat up your life and your productivity while still generating leads 
  • The business of Public Speaking; learn what the top speakers are doing in today's market to get gigs and build their list
  • The ins and outs of the fast-changing Publishing world. Discover which method of book publishing is right for you. Then put the steps in place to successfully execute the book you've been dreaming of
  • Insider secrets of a successful Product Launch. Get more product sales in a shorter period of time with these tested and proven techniques
  • Find out what the masters are doing for their Market Research.  Get the edge in your business plan right from the start by implementing these easy and quick techniques

As with most well-marketed, well-delivered programs, naturally you get some nice bonuses in addition to the Early Bird pricing that is now in effect.  

You're invited to a FREE Q&A webinar TODAY June 7th at 2pm Pacific Time. 
If you can't come to the live webinar, I still recommend that you register because you'll get a copy of the replay. The registration link is below.

Reserve your Webinar seat now at:

This is your chance to ask Shari' about the Expertise to Empire Bootcamp, find out if it's right for you AND get tons of FREE tips and advice!
Title: FREE Expertise to Empire Q&A webinar
Date: TODAY! Thursday, June 7, 2012
Time: 2pm  Pacific - 3pm Mountain - 4pm Central - 5pm Eastern  
After registering you will receive a confirmation email containing information about joining the Webinar.

Hope you'll check out this program because it might make all the difference in helping you get from Expertise - to Empire!

Tags: marketing speaker, personal branding, small business branding, marketing professional services, professional services marketing, marketing for trainers, product development, professional speaker marketing, marketing coach, marketing strategist, speaker marketing, small business marketing, marketing mix, marketing for authors, marketing for consultants, social media marketing

Marketing Concept: Get Started - Now!!

marketing speaker marketing coach startingWelcome to the first in a series of powerful marketing concepts... you can call them riffs, sound bites, or guiding principles.

When folks come to us for marketing mentoring, marketing speaking, or our done-with-you marketing services, the first place we begin is to help them operationalize one or more of these marketing concepts.

If YOU try them, you'll be amazed with your results. (And when that happens, please stop by here again to leave a comment and share your success stories!!)

The first one is among the most powerful - and it's the marketing concept of overcoming inertia.

Marketing Concept: Get Started - Now!






As my motivational speaker friend Scott Ginsberg likes to say, "You don't need an idea - you need an I DID."

No matter how small the action - stop planning and start DOING. Only action creates results.

Scottish mountain climber W. H. Murray wrote:

"Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way."

Whatever your big idea happens to be - writing your book - launching your product - kicking off your new service - shipping your insanely great software - putting on your amazing conference - reinventing your career - birthing your awesome project - embarking on your new adventure...

Get Started - Now!!

Tags: marketing for speakers, marketing speaker, marketing for coaches, consultant marketing, consulting firm marketing, marketing concept, persuasive speech topic, entrepreneurship, motivational speaker, leadership, software marketing, product development, professional speaker marketing, marketing ideas, marketing coach, motivational speaker marketing, success tips, small business marketing, small business marketing speaker, conference speaker

Marketing Coach: Product Development and PR for your business

product development for thought-leaders

As a marketing speaker and marketing coach, I've seen firsthand that there are three kinds of service business owners and independent professionals - which one are YOU?

1. You may have NO thought-leadership products and wish you did (audios, ebooks, high-value binders,client-pulling premium special reports, etc)...

2. You may have a published book through which you're selling your life's work for $20 a pop and you realize that's not smart professionally or financially...

3. You may have a mix of professionally published and self-published work both electronic and hardcopy but you want a NEW high-value information product that better reflects your current niche, expertise, or opens up an entirely NEW market for your services...and you want it FAST!

Good news...The NEW Product Development Toolkit 8-week group coaching program kicks off on May 10 and you're among the first to hear the details...

Somehow, some way, you want to grow your business so you get:

  • MORE Leads
  • MORE Clients
  • MORE Consulting Work
  • MORE Professional Services Engagements
  • MORE Profits
  • MORE Passive Income
  • and 100-300% MORE Revenue...

Which will in turn, help you generate:

  • MORE Cashflow
  • MORE Control
  • MORE Products and Services
  • MORE Subscribers
  • MORE Time Off
  • MORE Leverage
  • and dramatically MORE Freedom...

Just like YOU, I know what that feels like!

And as a marketing speaker, marketing coach,and former VP of Product Development for a $5 million revenue infopublishing company, I want to show YOU how to enhance your cashflow, grow your client base, and increase your leverage by helping YOU create your NEXT information product FAST.

The Product Development Toolkit is perfect for:

1. Experts who have finally realized that givingaway all their information in $20 books iskeeping them broke;

2. Executives fed up with the rat race, who want to start a business built on their personal orprofessional experience and expertise;

3. Professional speakers who are stuck in thebroken business model of chasing after a different audience for speeches every week;

4. Consultants who are stuck in the trading-hours-for-money trap;

5. Independent professionals who want to build their practice, establish their brand, and break away from the pack of "Same-o, Lame-o" competitors.

You'll get a customized product CREATION *and* product MARKETING toolkit that FITS, WORKS and LASTS... and you're also getting the help and support you need over time to IMPLEMENT it to create RESULTS.

Details and application information is onlinefor you here...

I look forward to hearing from you if you're one ofthe FEW smart, brave, and committed entrepreneurs who want more leverage, more momentum, more clients, and more fun in your professional services business...Not someday - but right now.

SPECIAL DEAL: As a reader of this blog, you're also getting a $100 discount on Dan Janal's Guaranteed Press Release Service where he will make sure your press release appears on at least 40 media sites with links pointing back to your site -- or its free! Normal price: $795. Your special price: Only $695.  For info, go to and put "David Newman" in the "referrer" box and you'll be mailed a check for $100 for your discount.

Not sure about sending a press release? Get Dan's free report on "How to Get Guaranteed Publicity with Press Releases" at

What better way to position yourself as a thought leader than to have 40 or more high-traffic media sites SHOWCASE your expertise?

Hope you'll take advantage of BOTH of these opportunities to significantly boost your thought leadership platform!

Tags: marketing for speakers, marketing speaker, marketing for coaches, consultant marketing, consulting firm marketing, keynote speaker, media relations, kickass pr, professional services marketing, public relations, product development, professional speaker marketing, motivational speaker marketing, pr, recognized authority