Do It! Marketing Blog: Marketing for Smart People™

Marketing Mix: Paid to Speak

professional services marketing mix paid to speakMarketing Mix: Book Review of "PAID TO SPEAK" published by the National Speakers Association

PAID TO SPEAK is a virtual MBA in the business of speaking. From marketing to positioning to product development to platform skills, it's ALL in here. Well-organized, tightly edited, and with a logical flow from one part of the business to another, PAID TO SPEAK is also unique in that it tells it like it is. No sugar-coating. And no trying to fleece opportunity-seekers into believing the speaking business is a fast, easy, and glamorous way to make money. [It is NONE of the three!] 

Speaking professionally today is about thought-leadership, adding value to corporate, association, and entrepreneurial sectors, and understanding all the different ways that audiences and buyers want to access, use, and deploy your expertise. The book spans a wide range of business models, distribution methods, and revenue models. As it should - to reflect the current reality of many successful speakers (very few of whom have business models that look anything alike!) 

The key value in buying a copy of PAID TO SPEAK, dog-earing it, highlighting it, and taking notes in the margins... is that you will emerge from the experience with a wealth of information, some clear decisions to make, and a game plan to put it all together in a style and manner that suits your personality, your strengths, and your preferences. This is no "one size fits all" template for "THE" way to become successful. There are MANY paths up the mountain - and PAID TO SPEAK should be your personal handbook, guide, and reference to get you there miles ahead of the competition! 

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, keynote speaker, persuasive speech topic, social media, professional speaker video, marketing professional services, professional services marketing, entrepreneurship, motivational speaker, professional speaker, persuasive speech topics, professional speaker marketing, motivational speaker marketing, speaker marketing, marketing mix, conference speaker, public speaker marketing, raintoday

Marketing Speaker: Top 10 Things We Love About Meeting Planners

Guest column by By Kristina Dmytriv
 
marketing speaker marketing coach successful meetingsAs a marketing speaker, I can safely say that meeting planners are the reason we have SUCCESSFUL meetings.
Courtesy of Cvent, here are the 10 reasons why everyone loves planners. We've also included some stories to aid in planning your next meeting or event.
1. They're always prepared.
No matter how compact the bag, if you need something, a meeting planner can reach into a "Mary Poppins" bag and produce it in a matter of seconds.
2. They know how to be composed. 
While others scramble if things don't go according to plan, meeting planners never let you see them sweat. They're armed with a Plan B... and a Plan C, D, E and F, too.
3. They're wired for possibilities.
Where others see obstacles, meeting planners see potential. They can take the biggest hurdle and turn it into something positive in a matter of minutes.
4. They're masters of the palate.
Even on a shoestring budget, they can whip up a banquet feast that's delicious and healthy, too!
5. They're destination divas.
Wondering where to go on that next vacation? Go find a meeting planner and you'll have destination suggestions to fuel vacation choices for the next decade.
6. They act as protectors of the planet. 
Meeting planners always have a keen eye for protecting the environment, taking the green path at every opportunity. They waste not, yet manage to do so with great flair.
7. They serve as people connectors.
If you have a meeting planner in your circle of friends, you're just three degrees from anyone in the world. They know people who know people and they take great delight in helping others make meaningful connections.
8. They have generous hearts.
Meeting planners are go-givers. They're always looking out for others, even the quietest sheep in the flock. They see the unseen and they will do whatever it takes to help others in need.
9. They always go the extra mile.
Do you need to get something done? If a meeting planner commits to do something, there's no need for reminders. It will get done, on time (or ahead of time) and in the best possible way.
10. They're friendly and fun. 
Meeting planners aren't just experts at creating delightful experiences for others. They are natural born party people, smiling and finding fun even in the least likely places.

What do you think? Share your meeting planner kudos in the Comments section below

Tags: marketing for speakers, marketing speaker, passion, persuasive speech topic, professional services marketing, motivational speaker, professional speaker, marketing ideas, marketing coach, success tips, speaker marketing, networking, public speaker marketing, meeting planner

Marketing Concept: Get Started - Now!!

marketing speaker marketing coach startingWelcome to the first in a series of powerful marketing concepts... you can call them riffs, sound bites, or guiding principles.

When folks come to us for marketing mentoring, marketing speaking, or our done-with-you marketing services, the first place we begin is to help them operationalize one or more of these marketing concepts.

If YOU try them, you'll be amazed with your results. (And when that happens, please stop by here again to leave a comment and share your success stories!!)

The first one is among the most powerful - and it's the marketing concept of overcoming inertia.

Marketing Concept: Get Started - Now!

Starting.

Moving.

Implementing.

Executing.

DOING!

As my motivational speaker friend Scott Ginsberg likes to say, "You don't need an idea - you need an I DID."

No matter how small the action - stop planning and start DOING. Only action creates results.

Scottish mountain climber W. H. Murray wrote:

"Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way."

Whatever your big idea happens to be - writing your book - launching your product - kicking off your new service - shipping your insanely great software - putting on your amazing conference - reinventing your career - birthing your awesome project - embarking on your new adventure...

Get Started - Now!!

Tags: marketing for speakers, marketing speaker, marketing for coaches, consultant marketing, consulting firm marketing, marketing concept, persuasive speech topic, entrepreneurship, motivational speaker, leadership, software marketing, product development, professional speaker marketing, marketing ideas, marketing coach, motivational speaker marketing, success tips, small business marketing, small business marketing speaker, conference speaker

All Posts