Do It! Marketing Blog: Marketing for Smart People™

Marketing Speaker: 10 Keys to Presentations that Rock

marketing speaker marketing coach slidesAs a marketing speaker and marketing coach, I not only GIVE lots of presentations, I SEE lots of presentations - both at the conferences and meetings I attend and for my clients as we collaborate on improving their OWN speaking and marketing effectiveness. 

Here are the 7 deadly sins of presentation design - and then you'll get 10 keys to presentations that rock (courtesy of our friends at SlidesThatRock): 

7 Deadly Sins of Presentation Design

1. Too much text

2. Too much jargon

3. Appeal only to head, not heart

4. No new point of view, perspective, or opinion

5. Preach and teach, rather than "how and wow"

6. Quoting dead white guys - it's not a book report!

7. No call to action or "easy, effortless, enjoyable" (EEE) payoff

And now - here's some visual eye candy to help you do it better, smarter, and faster...

10 Keys to Presentations that Rock

What do you think? Please use the COMMENTS area below to share your presentation advice, insights and recommendations.

Tags: marketing for speakers, marketing speaker, persuasive speech topics, professional speaker marketing, marketing ideas, marketing coach, small business marketing speaker, presentation design

Marketing Mix: Paid to Speak

professional services marketing mix paid to speakMarketing Mix: Book Review of "PAID TO SPEAK" published by the National Speakers Association

PAID TO SPEAK is a virtual MBA in the business of speaking. From marketing to positioning to product development to platform skills, it's ALL in here. Well-organized, tightly edited, and with a logical flow from one part of the business to another, PAID TO SPEAK is also unique in that it tells it like it is. No sugar-coating. And no trying to fleece opportunity-seekers into believing the speaking business is a fast, easy, and glamorous way to make money. [It is NONE of the three!] 

Speaking professionally today is about thought-leadership, adding value to corporate, association, and entrepreneurial sectors, and understanding all the different ways that audiences and buyers want to access, use, and deploy your expertise. The book spans a wide range of business models, distribution methods, and revenue models. As it should - to reflect the current reality of many successful speakers (very few of whom have business models that look anything alike!) 

The key value in buying a copy of PAID TO SPEAK, dog-earing it, highlighting it, and taking notes in the margins... is that you will emerge from the experience with a wealth of information, some clear decisions to make, and a game plan to put it all together in a style and manner that suits your personality, your strengths, and your preferences. This is no "one size fits all" template for "THE" way to become successful. There are MANY paths up the mountain - and PAID TO SPEAK should be your personal handbook, guide, and reference to get you there miles ahead of the competition! 

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, keynote speaker, persuasive speech topic, social media, professional speaker video, marketing professional services, professional services marketing, entrepreneurship, motivational speaker, professional speaker, persuasive speech topics, professional speaker marketing, motivational speaker marketing, speaker marketing, marketing mix, conference speaker, public speaker marketing, raintoday

Marketing Concept: 9-Point Client GPS (Goofball Prevention Screening)

marketing concept client goofball prevention screeningEvery day here at Do It! Marketing HQ, we work hard to make sure the clients we love are extremely happy with our work and our results. At the same time, we work hard to keep OUT clients who will make us nuts, sap our energy, or for whom it will be impossible to do our best work.

In this spirit, here is today's marketing concept: Your Client GPS tool (Goofball Prevention Screening)

A client may well prove to be a Goofball if they…

  1. Lack high standards of excellence – Good enough is good enough…
  2. Don’t care about increasing their knowledge – Not committed to becoming valuable resources to their own clients and customers…
  3. Refuse to work hard and commit to their own success – Lack persistence and are unwilling to try new things to achieve results…
  4. Think they already know everything – And are unwilling to accept help in expanding their skills, expertise, or capabilities…
  5. Resist investing in themselves and their business – They fail to understand that this is the best investment of all…
  6. Operate from a mindset of fear and scarcity – They can’t make good decisions long-term because they are so risk-averse in the short term…
  7. Won’t (or can’t) pay their bills – Their lack of financial responsibility spills over onto others in the form of late payment, non-payment, and endless excuses…
  8. Exude negative energy – Negative self-talk, pessimism and cynicism repel new opportunities, new partners, and new ideas (all vital to success)…
  9. Can’t commit to mutually supportive relationships – In business and in life, the most successful people don’t make it alone…
Grab your FREE copy of the Do It! Marketing Manifesto

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

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Tags: marketing for speakers, marketing speaker, marketing success, marketing for coaches, consultant marketing, consulting firm marketing, marketing concept, keynote speaker, professional services marketing, small business coach, persuasive speech topics, professional speaker marketing, marketing coach, motivational speaker marketing, success tips, marketing consultant, small business marketing, marketing mix, small business marketing speaker, marketing tip, inbound marketing, raintoday

Persuasive Speech Topics: 7 Lessons from Andy Rooney

persuasive speech topics rooneyAs a marketing speaker and marketing coach, the question often arises about how to deliver persuasive speech topics effectively. 

This week, we lost one of the great journalists of our time, Andy Rooney. As a side note, there is a strong case to be made that Andy Rooney was the very first video blogger - and certainly the first man to produce viral videos. You can see some examples here and here and a CBS-produced retrospective here

So as you're crafting your next persuasive speech topic, here are seven lessons from Andy Rooney to inspire your preparation and increase your effectiveness...

1. Start strong - don't waste a lot of time in the wind-up. Begin like a good courtroom lawyer and come out swinging with no doubt as to your position and perspective.

2. Use specific examples we can all relate to. Model your favorite stand-up comedian: "Don't you hate it when..." "How come that every time you..." or "The thing that makes me crazy about ABC is XYZ." Specificity sells your ideas - and in the case of comedians, it also adds humor.

3. Go negative when it makes sense. And it almost always makes sense. Yes, when it comes to marketing and persuasion, some people will tell you to plant yourself firmly in the world of aspirations, dreams and goals. I disagree - the sound bite is "If you're going to sell fire extinguishers, first show the fire." Sell their problem - then you can sell your solution.

4. Don't be afraid to share your opinions on the facts, not just the facts. Yes data is important - but it's emotion that sells. Andy Rooney always had plenty of emotion behind his comments - and he often tapped into yours. Spark an emotional reaction and you'll quickly separate your supporters from your detractors. And when you're trying to persuade, it's the middle of the road where you find the roadkill. 

5. Don't let the critics get you down. As I always say to my audiences as a marketing speaker, "if you don't risk turning some people off, you'll never turn anybody on." If you are working on a persuasive speech topic that is selling an emotionally charged idea or one that requires your audience (prospects, colleagues, boss) to take a leap of faith, you will have to deal with critics, skeptics, haters and even some saboteurs. Take it all in stride and understand what my friend, motivational speaker Marvin LeBlanc likes to say - "You ain't nobody 'til somebody hates you."

6. Charm will go a long way. Even at his most ornery moments, Andy Rooney always had a twinkle in his eye. Yes, he could be sarcastic, negative, nasty even... but although he took his subject matter seriously, he never took himself too seriously. And his good-natured charm showed through his most acidic banter, sarcasm, and negativity. It set a unique contrast. It was effective for him and it might be effective for you.

7. Share your passions. Persuasive speech topics are nothing without the persuasion - so once you've made your case, don't be afraid to go positive in a strong way and share what you love, what you believe in, and what you want your audience to believe in. One of the greatest examples from Andy Rooney is this piece in honor of newspapers.

Andy's obituary in today's New York Times concluded like this:

Mr. Rooney frequently said he considered himself “one of the least important producers on television” because his specialty was light pieces. “I just wish insignificance had more stature,” he once said.

But he put things in perspective in his 1,097th and last regularly scheduled “60 Minutes” appearance.

“I’ve done a lot of complaining here,” he said then, “but of all the things I’ve complained about, I can’t complain about my life.”

Thanks, Andy - for showing us how to persuade, how to spread your ideas, and how to have a great time doing it.

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, consultant marketing, professional services marketing, public relations, speaking, persuasive speech topics, professional speaker marketing, marketing ideas, motivational speaker marketing, success tips, marketing tip