Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: Your Ego is Not Your Amigo




As a marketing coach, I see a lot of misguided people in the marketplace but this one has to be in my Top 3 of all time...

Yup, it's been a while but here's the latest winner in the now infamous Marketing Jackass Awards...

Somebody was crazy enough to post this egomaniacal rant on Facebook.

She was complaining that (yet AGAIN) she was not hired by a prospect after slathering her self-centered egotistical slime all over them.

Shocking, right? 

  1. Take a look - and for a fun exercise, COUNT the number of times she uses the words, "I, me, and my." 
  2. Bonus question: If you were an executive on the receiving end of her pitch as she describes it, would YOU hire her? Why or why not? 
  3. Leave a comment below and let's discuss.

Here it is, straight from the source:


IT HAPPENED AGAIN!!! I had a meeting with an organization leader. After going through what I have accomplished, what I am great at fulfilling to help others excel, and the list of services and products I have created WITH MY TEAM OF EXPERTS, I was indirectly asked to *downplay* my genius because many people will feel uncomfortable and jealous. Really? I am being asked to be small, to suppress my God given gifts to help others because I have to protect the ego of people who are less capable? How is that being of service to people in need? How is that being authentic, and being true to who we are, our convictions and our mission in life?

I am deeply grateful to God for blessing me with many talents and abilities. I have learned many valuable lessons in life through my own experiences, and through the wisdom of mentors who I chose to help me become the best I can be to fulfill my big mission in life. I make no excuses for the magnificent person I have become because of my experiences and choices. Not everyone will support my big mission in life, and it is ok. I stand true to my values, and my higher mission to be the voice of Hope, Courage, Inspiration, Transformation and Resilience. People need me to lead them from their places of darkness into light, and help them stand confidently in their own magnificence. People need me to find the joy, peace, healing and positive changes in their lives. It will be a disservice for me to not share all the fantastic things I can help them with, because others will feel insecure.

Not everyone will get me. And no one can stop me. I WILL BE OF SERVICE TO HUMANITY FOR THE HIGHER GOOD, IN MY OWN AUTHENTIC AND SPECTACULAR WAY. IF OTHERS ARE BLINDED BY MY LIGHT, THEY NEED TO WEAR SUNGLASSES, or stay in the shade, and not block the sun from shining on others in need of light.


Here's a bonus graphic reminder for you. If you agree, please grab this image and share it with your social media networks: 

ego not your amigo doitmarketing

Download this FREE Do It! Marketing Manifesto, where you'll discover the four levels of marketing and how to use each.

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Tags: marketing for speakers, marketing speaker, thought leadership marketing, professional services marketing, motivational speaker, professional speaker, marketing jackass, professional speaker marketing, motivational speaker marketing, marketing for consultants

Marketing Coach: Reality Check with Craig Price

doitmarketing speaker marketing coach realitycheck

Today, you're getting a hot and juicy marketing interview that I did for my pal Craig Price, host of the terrific podcast series, Reality Check

Click here to listen in.

Criticisms, scathing remarks, bitter complaints? Awesome - Craig loves to get those. 

Comments, kudos, or congratulations? Leave THOSE in the COMMENTS section below and let's hear from YOU... 

doitmarketing marketing speaker marketing coach david newman

Tags: marketing for speakers, marketing for coaches, consultant marketing, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, professional speaker, professional speaker marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

Marketing Coach: There Is No Blue

doitmarketing out of the blueWhere did that lead come from?

"It came out of the blue..."

How did that customer find you?

"They found us out of the blue..."

What made them call?

"They called out of the blue..."

How many times have you heard yourself give these types of answers?

Hmmm... me too.

Until last night when I was having dinner with The Hot One™ - aka my lovely bride of 27 years.

I was telling her about a brand new client and she asked me, "How did they find you?" and I instinctively answered, "I dunno - they found me out of the blue."

By the way, this is a terrible answer for a marketing guy to give.

I should know exactly how and why my specific marketing activities attract specific clients but I must admit things have been going fast and furious around here lately so I've lost track. A good problem to have - but a problem nonetheless...

Back to dinner with The Hot One™ - she looks over at me, pauses meaningfully and says... 

"There is no blue."

Ouch. And she's right. So she made me think harder - look harder - connect the dots - to where and how this client came to me. 

This is a terrific reminder for YOU, too... 

There is no blue.

So here are 12 potential sources of "blue" -- inbound leads, prospects and referrals. You need to work harder at identifying, specifying, and inquiring about these when GOOD prospects come your way. And even more so when - like in my situation yesterday - good prospects become clients!

  1. Google (or other search engines)
  2. Your articles in hardcopy publications (industry magazines, trade journals, association publications)
  3. Your articles posted online (guest blogs, contributed columns, niche industry websites)
  4. Your social media accounts (Twitter, Linkedin, Facebook, etc.)
  5. Your blog
  6. Your personal network (friends, family, colleagues)
  7. A referral (current client, past client, or non-client fan/influencer)
  8. Directories and listings (online, offline)
  9. Your speaking engagements (local, regional, national, fee or free)
  10. Your videos (on your website or sites like YouTube, Vimeo, etc.)
  11. Your teleseminars (the ones you host or where you're the guest)
  12. Your media interviews (TV, radio, print)

Become fanatical about connecting new customers and clients to specific marketing channels. 

Put a sign up on your office wall to remind you if necessary... 

There is NO blue!

Tags: Marketing speaker, marketing coach, thought leadership marketing, lead generation

Grab your FREE copy of the Platform Promotion Checklist!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

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Tags: marketing for speakers, consultant marketing, thought leadership marketing, word of mouth marketing, professional services marketing, trusted advisor marketing, professional speaker, professional speaker marketing, marketing mix, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, content marketing, referral marketing, business strategy, networking, public speaker marketing

Marketing Speaker: How to Generate Leads at EVERY Speech

Here's a step-by-step method (and word for word script) on how professional speakers, authors, consultants and thought-leading professionals like YOU can generate leads from speaking to groups of your target market. Take a look:

THIS is the approach you MUST take every time you stand up to speak so that your speaking generates MORE leads, BETTER prospects and BIGGER sales. 

And, of course, so that you STOP wasting your time, money, effort and energy on "free speaking" that doesn't lead to MORE business for YOU.

Keywords: marketing for speakers, marketing for authors, marketing for experts, professional services marketing, marketing speaker, marketing coach 

What do you think? Please use the COMMENTS area below to share your advice, insights and recommendations on how to make speaking PAY OFF for your business...

doit marketing how to generate leads from every speech

Tags: marketing for speakers, marketing speaker, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, professional speaker, professional speaker marketing, motivational speaker marketing, speaker marketing, marketing for authors, marketing for consultants, public speaker marketing

Marketing for Speakers AND Professionals Who Speak

Two quick things for you:

Professionals Who Speak1. NEW Group on LinkedIn for "Professionals Who Speak" - if you're a speaker, author, independent professional, corporate executive or entrepreneur, the conversations, resources and people you'll connect with here are top-notch. Join us here:
2. There is still time to register for Speaker Liftoff - the program begins Dec. 7 and all the details are waiting for you online here: 
Looking forward to seeing you in either place. Or both. Rock on!

Keywords: Marketing for Speakers, Speaker Marketing, Marketing for Professionals Who Speak

Tags: marketing for speakers, marketing speaker, marketing for coaches, marketing professional services, marketing professional services firms, professional speaker, professional speaker marketing, marketing ideas, small business marketing, marketing for authors, marketing for consultants

Speaker Marketing: Interview with Shawn Ellis of Succeed Speaking

Speaker marketing coach, marketing speakerHere is special treat for you: A 68-minute content-packed interview with speaker's bureau owner and speaker success coach Shawn Ellis of Succeed Speaking and The Speakers Group.

Simply right-click the link below and select "Save File As..." "Save Target As..." or "Download Linked File..." and save the digital audio file to your Desktop:

Download Interview Now

Shawn and I share some rock-solid ideas to help you grow your speaking business, approach speakers bureaus in the right way at the right time and for the right reasons, separate your speaking business from the rest of the pack, and leverage your long-term value to clients way beyond your speech. 

Shawn helps speakers have more fun, reach more people and make more money.

NOTE: Don't forget to grab your Succeed Speaking Subscribers Toolbox of resources, videos and tips that Shawn and I mention during our interview. Grab your copy now at... 

Listen in, grab your free resources and then please leave a comment below so you can...

doit marketing speaker david newman

Tags: marketing for speakers, motivational speaker, professional speaker, speaking, professional speaker marketing, marketing coach, motivational speaker marketing, speaker marketing, marketing tips, sponsored speaking, speaker placement

Marketing Coach: 13 Marketing Questions for a Brilliant Q2

marketing coach action planThis email just came across my desk from marketing speaker and marketing coach Machen MacDonald...


The first 90 days of 2012 are in the bag. How did you do?  

Are you on track for hitting your annual goals?

Consider using the powerful questions below to help you and your team reflect, re-calibrate and project increasing results.

Reflecting on Q1:

1.  What was your biggest triumph in Q1?
2.  What was the smartest decision you made in Q1?
3.  What one word best sums up and describes your Q1 experience?
4.  What was the greatest lesson you learned in Q1?
5.  What was the most loving service you performed in Q1?
6.  What is your biggest piece of unfinished business in Q1?
7.  What are you most happy about completing in Q1?
8.  Who were the 3 people that had the greatest impact on your life in Q1?
9.  What was the biggest risk you took in Q1?
10. What was the biggest surprise in Q1?
11. What important relationship improved the most in Q1?
12. What compliment would you liked to have received in Q1?
13. What compliment would you liked to have given in Q1?
14. What else do you need to do or say to be complete with Q1?

Re-calibrating and Creating a Compelling Q2:

1. What would you like to be your biggest triumph in Q2?
2. What advice would you like to give yourself in Q2?
3. What is the major effort you are planning to improve your financial results in Q2?
4. What would you be most happy about completing in Q2?
5. What major indulgence are you willing to experience in Q2?
6. What would you most like to change about yourself in Q2?
7. What are you looking forward to learning in Q2?
8. What do you think your biggest risk will be in Q2?
9. What about your work, are you most committed to changing and improving in Q2?
10. What is one as yet undeveloped talent you are willing to explore in Q2?
11. What brings you the most joy & how are you going to do or have more of that in Q2?
12. Who or what, other than yourself, are you most committed to loving & serving in Q2?
13. What one word would you like to have as your theme in Q2?

By investing just 15-20 minutes right now and really thinking through these questions you can dramatically impact the next 90 days in your life and in your business. 

Isn't it worth the small fraction of your time? 

To your continued success,

Coach Machen (530) 273-8000

ProBrilliance! Leadership Institute

Tags: consulting firm marketing, professional services marketing, trusted advisor marketing, entrepreneurship, small business marketing expert, small business coach, professional speaker, professional speaker marketing, motivational speaker marketing, small business marketing, small business marketing speaker

Marketing Concept: Execution Means DO SOMETHING!

"No great deed is done by falterers who ask for certainty."marketing speaker marketing coach for professional services firms
– George Eliot  

"One must verify or expel his doubts, and convert them into the certainty of Yes or No."
– Thomas Carlyle  

The importance of “execution” is a business and marketing concept that has gained a lot of currency. At its core, it's pretty simple...

Execution is just a big word for DO SOMETHING!!  

In the old business world, the normal process for getting something done could be described as “Ready, Aim, Fire!”  With the quality movement and the other management fads that came and went during the 1980’s and 1990’s, the process became a little more involved.

Perhaps “Aim, Ready, Aim, Fire!” could describe the resulting corporate mindset: Document everything you Do, and Do everything that you’ve Documented.  That meant a lot of extra work and not much improvement in actual quality.

Then Tom Peters encouraged managers to adopt a new philosophy which he presented as “Ready, Fire, Aim” — execute on your ideas, and then refocus/refine later.  Today, successful corporate and entrepreneurial leaders need to be innovative, brave, smart, and fast.

Perhaps our new motto needs to become “Fire, Fire, Fire, Fire!”  

That means that “Ready” has to be built in - In the corporate world, it has to be built in to every department, every manager, every employee. In the startup and entrepreneurial world, "Ready" has to be built in to your venture - your ideas, your messaging, your services, your network.

"Ready" is the new status quo. And aiming is no longer a separate step.

Aiming is about creativity, scoping out the possibilities, and finding the next opportunity before the competition does.  Part of being Ready is, in fact, to always be aiming!

This is the only way that “Fire, Fire, Fire, Fire!” is ever going to work without descending into havoc.  

Yes or No? Fire!  

What do you think? Leave your comment below and... 

professional services marketing agency

Tags: marketing for speakers, marketing success, marketing for coaches, marketing concept, marketing professional services, professional services marketing, small business marketing expert, professional speaker, professional speaker marketing, motivational speaker marketing, marketing consultant, small business marketing speaker, marketing tip, public speaker marketing

Marketing Concept: Words that Work in Headlines

professional services marketing for consultants and speakersOne marketing concept that a lot of thought-leading professionals wrestle with is headlines.

Well, this just came across my email from copywriting and
info-marketing genius Bob Bly:

***Words that work in headlines***

Here are some words and phrases that, according to advertising
great Ted Nicholas, work especially well in headlines:

Announcing ...

Secrets of ... 

Facts you ...

Advice to ...

Protect ...

Do you ...

Yes ...

Love ...

Hate ...

How much ...

How would you ... 

Only ...

Free ...

You ...

How to ...

New ...

Now ... 

Amazing ...

Breakthroughs ...

At last ...

Life ...

Discover ...

Bargains ...

Sale ...


Source: "Success in the Sun," Ted Nicholas seminar, Tampa, FL.

p.s. Bob and I are two of the seven experts in the Speaking Expert Teleseminar Series that just launched. You still have time to catch 6 of the 7 sessions LIVE. The best part? There are both PAID and FREE options so you get to choose which one works best for you. Hope you'll join us for the series. My session is on Feb. 14 ('cuz you GOTTA LOVE to speak!!)

Tags: marketing for speakers, marketing speaker, marketing for coaches, marketing professional services, professional services marketing, motivational speaker, professional speaker, professional speaker marketing, motivational speaker marketing, marketing consultant, public speaker marketing

Marketing Coach: 62 Ways to Make 2012 Your Best Year Yet

marketing coach making 2012 your best yearKindly donated by Mr Robin Sharma, World Class Business Coach

1. Remember that leadership isn't about your position. It's about your influence.

2. Get fit like a pro athlete.

3. Lift people up versus tearing people down.

4. Protect your good name. An impeccable reputation takes a lifetime to build. And 60 seconds to lose.

5. Surround yourself with positive, ethical people who are committed to excellence.

6. Remember that even a 1% daily innovation rate amounts to at least a 100% rate of innovation in 100 days.

7. Believe in your dreams (even when others laugh at them).

8. Measure your success, not by your net worth but by your self worth (and how happy you feel).

9. Take an intelligent risk every 24 hours. No try-No Win.

10. Read "Buffett: The Making of an American Capitalist".

11. Watch "Man on Wire".

12. Regardless of your title at work, be a team builder.

13. Remember that business is all about relationships and human connections.

14. Say "please" more.

15. Say "thank you" more.

16. Know your Big 5: the five things that need to happen by the end of this year for you to feel its been your best year yet.

17. Read your Big 5 every morning while the rest of the world is asleep.

18. Read "As You Think". At least twice this year.

19. Be willing to fail. It's the price of greatness.

20. Focus less on making money and more on creating value.

21. Spend less, save more.

22. Leave everything you touch better than you found it.

23. Be the most positive person in every room you're in.

24. Run your own race.

24. Stay true to your deepest values and best ideals.

25. Write a handwritten thank you note to a customer/friend/loved one every day.

26. When you travel, send love letters to your kids on hotel stationary. In time, they'll have a rich collection to remember your travels by.

27. Read "Atlas Shrugged".

28. Be a problem solver versus a trouble maker.

29. Rather than doing many things at mediocrity do just a few things-but at mastery.

30. Honor your parents.

31. Commit to doing great work-whether anyone notices it or not. It's one of life's best sources of happiness.

32. Give more than you receive (another of the truths of happiness).

33. Have your 1/3/5/10/25 years goals recorded on paper and review them weekly.

34. Be patient. Slow and steady wins the race. The only reason businesses that went from zero to a billion in a year or two get featured in magazines is because 99% of businesses require a lot more time to win.

34. Underpromise and then overdeliver.

35. See part of your job as "a developer of people" (whether you work in the boardroom or the mailroom).

36. Wear your heart on your sleeve. When people see you're real, they'll fall in love with you.

37. Be authentic versus plastic.

38. Read "The Alchemist".

39. Remember that life wants you to win. So get out of your own way.

40. Consider that behind every fear lives your next level of growth (and power).

41. Eat less food.

42. Drink more water.

43. Rest when you need to.

44. Read "SUCCESS" magazine.

45. Write your eulogy and then live your life backwards.

46. Demand the best from yourself.

47. Remember that the more you go to your limits, the more your limits will expand.

48. See everything that happens to you as an opportunity to grow (and therefore, as a precious gift).

49. Be obsessed with learning and self-development.

50. Become comfortable alone (you are the only person you get to be with your whole life).

51. Smile. It's a stunningly effective way to win in business and life.

52. Reflect on the shortness of life.

53. Be bold when it comes to your dreams but gentle with those you love.

54. Remember that success is dangerous because it can kill drive/innovation/passion and going the extra mile. Be successful yet stay hungry.

55. Read "The Autobiography of Benjamin Franklin".

56. Be of deep value to this world.

57. Own beautiful things but don't let them own you.

58. Use excellent words.

59. Laugh more.

60. Don't complain, gossip or be negative.

61. Plan as if you'll live forever but live as if you'll die tomorrow.

62. Feel free to pass these lessons on to those you want to help.

Tags: marketing for speakers, marketing speaker, marketing success, marketing for coaches, marketing agency, marketing professional services, professional services marketing, professional speaker, professional speaker marketing, motivational speaker marketing, success tips, marketing consultant, marketing tips