Welcome to the first in a series of powerful marketing concepts... you can call them riffs, sound bites, or guiding principles.
When folks come to us for marketing mentoring, marketing speaking, or our done-with-you marketing services, the first place we begin is to help them operationalize one or more of these marketing concepts.
If YOU try them, you'll be amazed with your results. (And when that happens, please stop by here again to leave a comment and share your success stories!!)
The first one is among the most powerful - and it's the marketing concept of overcoming inertia.
Marketing Concept: Get Started - Now!
Starting.
Moving.
Implementing.
Executing.
DOING!
As my motivational speaker friend Scott Ginsberg likes to say, "You don't need an idea - you need an I DID."
No matter how small the action - stop planning and start DOING. Only action creates results.
Scottish mountain climber W. H. Murray wrote:
"Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way."
Whatever your big idea happens to be - writing your book - launching your product - kicking off your new service - shipping your insanely great software - putting on your amazing conference - reinventing your career - birthing your awesome project - embarking on your new adventure...
Get Started - Now!!
For any professional services firm or consulting company working in or around the software industry, here's an invaluable resource: SoftwareCEO (