Once or twice a month, I get interviewed, featured or quoted by other experts, the news media, or my mom. (Hi Mom!)
How can you do the same?
You won't get coverage from my mom but you WILL get major media from PRLeads.com like I do. Try it - it's your best deal for public relations bar none.
But that's not the point of this post.
The point of this post is... Balls.
Nerve.
Moxie.
Stepping up and asking for what you want.
Just like my new friend Damian Niolet did when he asked me for an interview.
Damian could easily have succumbed to negative self-talk like "Oh, this David Newman character is a big deal and he'll never agree to an interview. I'm just a guy studying marketing who has a meager 50 Twitter followers. He's not going to waste his time talking to me..." and so on.
Good news for Damian - he did not sabotage himself with any such nonsense.
He asked. I said yes. We did an interview that totally kicked ass and - frankly - was a hell of a lot better than anything I've given to The New York Times, Philadelphia Business Journal (Hi Craig!) or FastCompany.com.
Here's the interview.
Listen online or grab a copy to download.
Why is this interview valuable to you?
First, because Damian prepared thoughtful questions I've never been asked before. (Like the ethical code of marketing? Or how marketing affects our society? Wow... nice!) So the content will help you market smarter and generate more leads, better prospects and bigger sales.
Secondly, this interview shows you how YOU may want to use interviewing as a marketing strategy yourself. Either purely for research OR to build relationships with your prospects and colleagues OR as a content development strategy to enrich your blog and establish yourself as an authority in your field.
For your reference - and to make it easier to follow along if you listen in - here is the list of 15 questions Damian prepared for our conversation...
See if YOU can develop a list of smart, detailed and occasionally surprising questions like these for YOUR next interview:
- Can you provide a brief overview of your experience, to include education? (Leading up to your marketing experience, unless you knew from the start you wanted to work in marketing, in which case you can speak to your experience working for other marketing firms)
- What drove you to enter the world of marketing? (Your passion for marketing; Leading up to starting Do It! Marketing)
- What drove you to start up Do It! Marketing? (Why and when)
- What was the most difficult part of the start-up process? (How)
- Did you have a marketing strategy from the start? How did it evolve?
- What is your view/opinion of how marketing has changed in the last 15-20 years?
- Has social networking always been a big part of your strategy? (Dependent on when Do It! Marketing was founded)
- What is the very first bit of advice you’d give to a client to get them started?
- What is the very most important bit of advice you’d give to a client for whom you are building a marketing strategy?
- What would you say to those who suggest that using social networks in a passive mode (as a conversation tool only) is time wasted because it does not necessarily focus on leads?
- Is there a medium, other than social networks, you believe to be invaluable?
- What company do you believe exemplifies marketing at its best?
- Is there an ethical code within marketing? Is this code debatable?
- The manner in which marketing is practice undoubtedly influences society at large. Do you believe the marketing practices in America over the last 50+ years have had a positive or negative impact on society?
- What will marketing look like in the future? Are there near-term changes we can expect? Is there another revolution on the distant horizon?
Catch up with the rest of Damian's blog and keep your eye on this guy. He's gonna do BIG things.
p.s. We still have a few open spaces for the Simple Marketing Success 10-Week Virtual Bootcamp experience. The program is open by application only. Let me know you're interested (email or call me 610.716.5984) and I'll forward you the application materials and program guidelines right away. We start the program September 26, 2012.
For professional speakers, consultants, coaches, independent professionals, and business owners, kickass public relations is often closer than you think.