Develop, Market and Monetize Your Next High-Value Information Product...

The Product Development Toolkit™
8-week program begins March 5, 2013

This Program Puts Your First (or Next) Information Product
into Your Hands... FAST!

As a speaker, author, or thought-leading professional, do you...

Feel exhausted by long days filled with time-consuming one-on-one client work, running from one meeting to the next, and an endless stream of emails and phone calls...
Find yourself frustrated by chasing the broken business model of trading hours for dollars...
Fear that your business is taking over your life with less and less free time for creative play, family and friends, and proactive planning and business development...
Wish you could LEVERAGE yourself and your knowledge to generate more PASSIVE income...
Want to figure out how to work with better clients while making even MORE money and working LESS? (Yes, really!!)

Shhh... Here's the SECRET you don't want your friends, clients, spouse, neighbors, or colleagues to know: Although you are very successful, you still want MORE... and you're really not sure how to get to that next level!

Somehow, some way, you want to grow your thought leadership platform so you get:

MORE Leads
MORE Clients
MORE Consulting Work
MORE Speaking Engagements
MORE Profits
MORE Passive Income
and 100-300% MORE Revenue...

Which will in turn, help you generate:

MORE Clarity
MORE Confidence
MORE Control
MORE Cashflow
MORE Time Off
MORE Leverage
and dramatically MORE Freedom...

Just like YOU, I know what it feels like! And as a marketing speaker, marketing coach, and former VP of Product Development for a $5 million infopublishing company, I want to show YOU how to enhance your cashflow, grow your client base, and increase your leverage by helping YOU create your NEXT information product FAST.

Are you already successful? Good! The Product Development Toolkit program was designed for you!

By all accounts, including your bank account, you may be ‘successful.' But it's very possible that the brand of success that you created has a price which can best be described with the saying, "Nothing fails like Success!"

Imagine yourself after your initial success... speaking 50+ days a year at good fees; coaching dozens of senior executives a month; selling 10-15,000 books under your own steam; consulting and running seminars for your roster of Fortune 500 clients...

BUT today, you are traveling way too much, working way too hard, and there's no time to market your services, develop new products, write more books, or live your life! After reaching your initial success, you're now trapped by it!

That's problem #1. And in this program, I'll help you solve it.

- OR -

Are you just starting out? Good! The Product Development Toolkit program was designed for you!

You may be stuck in overwhelm mode... When do you market? When do you service clients? How do you balance all the demands on your time, energy, and brainpower?

You may not have access to recession-proof marketing tools; your message might be ignored in an ultra-noisy marketplace; and worst of all, you may be unaware of the massive library of master's-level tools, techniques, and strategies that you could exploit RIGHT NOW to leverage the power of passive revenue more quickly than you can imagine!

That's problem #2. And I'll help you solve that one, too.

The moment you see exactly how you can break the link between your NUMBER OF HOURS you work and the AMOUNT OF MONEY you earn, it's not a question of IF you will earn more money... but "HOW MUCH MORE do you want to earn?"

Imagine a program that generates real results - No theory, no fluff, and no bull. And more importantly, NO MORE empty promises...

...just a stepwise DO-IT-NOW implementation-oriented plan to get your first (or next) high-value, high-leverage information product planned, created, and marketed...

Zero dollars, zero clients, zero products, zero income...

This is where we all started. And from firsthand experience, I can tell you... IT'S NO FUN. Today, I have 8 books, dozens of operating websites, coaching programs, live seminars, bootcamps and more than a dozen high-value information products.

Did this happen overnight? No way.

Could it have happened a lot faster and with a lot less pain, time, money, headache, heartache, and anxiety knowing what I know today? Absolutely!

Do YOU have to struggle through the same growing pains that I did? Absolutely not!

The Product Development Toolkit covers the entire gamut of things you must know and do to create an information product from scratch, with little or nothing out of pocket, and build it into an information empire that churns out money month after month, year after year.

As one of only 10 participants in this program, you will:

Design the best product strategy and pipeline for your particular business;
Discover and evaluate potential niche markets;
Learn a simple, repeatable process for guess-free product development that ensures you only create products that your target market will be eager to buy
Author a new information product based on your expertise;
Package, promote, and price your product for optimum sales;
Set up your backend systems to handle online sales;
Adopt simple, no-hype, high-integrity methods of selling thousands of dollars of products each time you speak, train, coach, or consult with your clients;
Develop a continuing stream of new prospects to fill your professional practice and your marketing database;
Build long-term recurring revenue into your business model with licensing and certification programs
Do all of this in a specific, structured, and stepwise way to short-circuit any feelings of overwhelm and to regain full control of your business, your income, and your life!

That may all sound pretty good BUT... we've already established that you may be overworked, maxed out, spinning your wheels and NOT looking for more "jobs" to add to your plate right now. Fair enough.

So here's the STOP-doing list for you when you register for The Product Development Toolkit program:

STOP paying thousands to be "published" in vanity anthologies
STOP using your basement to store thousands of unsold copies of your materials
STOP flooding the media with useless press releases that get shredded immediately
STOP the endless "chasing" of prospects, clients, and customers
STOP worrying about where next month's mortgage payment is coming from
STOP trading your precious time for too few dollars
STOP selling books, speeches, products, and services one at a time
STOP the drip-drip-drip of revenue and open up a consistent flood of cash

Marketing speaker coach, professional speaker marketing

You'll get a customized product development AND product marketing toolkit that FITS, WORKS and LASTS... and you're also getting the help and support you need over time to IMPLEMENT it to create RESULTS.

This one-of-a-kind program is personally led by me and delivered via weekly teleseminars, email, and web conferencing.

The real difference - you'll cross the chasm from information to implementation with weekly assignments that move you forward in tangible, specific ways. You'll be amazed at your own progress starting the very first week!

Frequently Asked Questions
(and Answers):

1. Will the calls be recorded in case I miss one or would like to re-listen and review?
Yes, each of our weekly calls will be recorded and available to you for later listening/review or in case you can't attend the live call. A few days after each call, you'll also be able to download a transcript in case you prefer reviewing the material we covered in written form.

2. When are our calls scheduled?
Tuesdays from 2pm-3pm Eastern from March 5, 2013 through April 30, 2013.

3. Does the program include private consulting time where I will work with David individually on my product development and marketing?
Yes, I'll help you personally via email and also through our private web conferencing/forum site. In addition, you'll get two private 30-minute calls with me to use in any way you wish before, during, or after the full program.

4. Will there be a chance to learn from, connect to, and build relationships with the other participants in our group?
Yes, you'll share resources, info, successes, challenges, questions, and answers with fellow participants (and with me) 24-7 via our private web conferencing/forum site. Also, each weekly call will have a conversational segment; and you'll be able to connect with other participants to form mastermind relationships to keep each other accountable and moving forward long after the 8-week program is over.

5. Will I receive any written study materials when I register for the program?
Yes, as a participant you will receive a full electronic copy of my Product Development Toolkit Manual. Includes easy product development tools; proven online and offline product marketing strategies and plenty of fill-in-the-blank samples for you to use.

6. I'm ready to sign up BUT... I'll be unavailable or traveling during part of the 8 weeks. Will I still get full value and maximum results from the program?
Yes you will. The program is teleseminar-driven (all recorded and transcribed for you) with email support and 24/7 online forum access. We use Yahoo! Groups for private online conferencing/forums and during the 8 weeks, I usually supplement your assignments with some extra resources, tools and templates. Everything is archived, recorded and posted online so "real-time" attendance - although always good - is NOT required. Thus, you have maximum flexibility to absorb and apply the program at your own pace.

7. OK, David - how much?
Because of the group nature of the program, your investment has been significantly reduced.

Your investment AFTER Feb. 28 is $1,500
Early Bird: Your investment BEFORE Feb. 28 is $1,200

And to make this program even more affordable, you can choose the 3-EASY PAYMENT OPTION (automated billing of $415 via credit card for 3 months = total of $1,245) but only until February 28, 2013.

This will be a small group to ensure you get maximum value from me and from your fellow participants.

8-Week Product Development Toolkit Starts Tuesday March 5, 2013 - REGISTER BELOW

I look forward to working with you if you're one of the FEW smart, brave, and committed entrepreneurs who want more leverage, more momentum, more clients, and more fun in your business not someday - but right now.

-- David Newman

p.s. This 8-week program may be EXACTLY what you've been looking for to help you dissolve the overwhelm and walk you through EXACTLY what to do step by step to create products, programs, and profit centers NOT directly tied to your personal time, attention, and presence.

Contact us or call David at (610) 716-5984 to learn more.

Product Development for Thought-Leaders

Marketing speaker - speaker marketing coach

Marketing and Product Development Expert
David Newman

Accolades and client success stories

"I've had the privilege of coaching Google, IBM and other blue-chip companies. So I know excellence when I see it. And David Newman's advice and guidance are excellent! He provides you with the mindset and the skill set to help you achieve the results you seek!"
-- Daniel Grissom,
Certified Speaking Professional

"With your program, I am now re-directing my marketing efforts. In the past, since being a member of NSA, I've gotten advice from speaker bureau people, meeting planners, and speaker experts: I have to say that your program is superior to what I have learned from all of them. I expect much better outcomes and more bookings. Now I feel a lot more confident and equipped to close deals. Thank you!"
-- John Madden, International Speaker, Author, and Motivational Humorist

"David has one of the quickest and most creative marketing minds I've ever come across. His practical, ready-to-be-used advice is dead on. His style is in-your-face without being too harsh, with a twist of good humor thrown in. I strongly recommend David to help you grow your business."
-- Kirstin Carey, Certified Speaking Professional

"Having experienced a multitude of other programs, I was astonished at the tangible and immediate results of David's action-oriented program. I walked away with 2 results - an increase in clients and revenue, and a yearning to continue to apply these skills. Finally... something that works!"
-- Gail Welkes, President,
Focus Personnel

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, author of
The Cheap Revolution

"I've been speaking for seven years and David is the first and only speaker to tell it as it really is! If you have the chance to hear David; RUN, don't walk. His advice, expertise and delivery will fast forward your career by years!"
-- Ciaran McGuigan,
Certified Speaking Professional

"Thank you for giving me the template for a 'business plan in a box' and then providing the keys to personalize it for my business."
-- Jim Buro,
Wall Street Speaking

"David, I keep hearing such good things about your work in small business marketing and business development. Keep it up and thank you!"
-- Mark LeBlanc,
National Speakers Association President 2007-08

"Any ONE of the four dozen strategies, tools, techniques, and resources David provided would be worth the price of admission. I can't count the number of A-ha! Moments I've had over the course of the program. Thank you, thank you, and thank you!"
-- Ginny McGinnis,
Catholic Leadership Institute

"Starts me on a totally renewed marketing and sales plan. You took the rigidity out of most marketing formulas I've seen. David, you’re intuitively brilliant and I want to use you in the future as a second pair of eyes, reviewer, and advisor. All of which you do so well."
-- Gerry Lantz,
Stories that Work™
Consulting & Training

"David, your program is right on target: practical, nuts and bolts, and loaded with valuable resources, new ideas, strategies, tools, and tactics that all of us can benefit from. In over 30 years of my professional career, I’ve rarely seen your unique combination of professionalism, humor, mile-a-minute content, and high level of personalization and client engagement. Thanks again!"
-- Steven M. Horner,
Horner & Associates LLC

"David, working with you was exactly what I needed. I'm eager to keep applying all your strategies, tools, and resources. I'm now equipped to keep all this stuff moving forward. Working with you really helped me get my business to the next level -- making it more web-based, more passive income, more product-oriented, more leverage (more money for less work) plus a much broader geographic reach and reputation."
-- Ford R. Myers, author of Get the Job You Want, Even When No One's Hiring

"Thank you VERY much for the work you've done with me on my customer service binder infoproduct, and the seminars you've led. In 20/20 hindsight, I wish I had done this about 10 years ago! As well as think more intentionally -- with your help -- about my marketing. Your insights and your energy made the sessions enjoyable and worthwhile."
-- Josh Stroup, Author of Crack the CODE to Great Customer Service

"I’ve accomplished more working with David than I have with all the other advisors, mentors and consultants combined. Specifically, in terms of marketing strategy, pricing structure, how-to-get-published-and-establish-credibility, on and on and on, David’s advice is practical, easy-to-follow and immediately usable. I felt more confident, relaxed, and focused than I had before. I’d recommend David to everyone EXCEPT my competition. To everyone else I say: whether it’s a group program or individual consulting, you’ll be VERY glad you worked with David."
-- Mark Parham, professional speaker and Author of What About Bob?

"David's coaching program is the perfect blend of branding, product development, strategy, and week-by-week implementation that has helped me take a hard look at all of my marketing and sharpen what's working, throw out what's not working, and raise the bar on my success as a professional speaker. What David teaches definitely isn't easy - but the value is enormous."
-- Richard Tremblay, professional speaker and consultant, Catch Your Roadrunner

"I am 100% thrilled with David's Toolkit program. To be able to work with focus, momentum, specific strategies, and detailed implementation assignments makes all the difference. This isn't just a once-and-done process. David makes sure we take each revenue-generating idea, customize it to our specific business, and then DO IT. I'll be honest - at first, I wasn't sure of the ROI on spending this kind of money. Turns out, dollar for dollar, this program is the #1 best investment I've made into my professional career."
-- Jim Bob Solsbery, professional speaker and author of Laugh Your Way Out

"This Toolkit program has forced me to ask some hard questions - but unlike trying to answer them on my own or with my staff, David provided the framework, tools, and resources to answer them smartly and always with an eye toward generating more revenue and profit both long-term and right now. As a business owner, this is precisely the bottom-line perspective that I need to take my speaking and training firm from 6 figures to 7 and beyond."
-- Hugh Culver, Certified Speaking Professional, CEO Marathon Communications

Is This YOU?

EXPERTS who have finally realized that giving away all their information in $20 books is keeping them broke;
EXECUTIVES fed up with the rat race, who want to start a business built on their personal or professional experience and expertise;
SPEAKERS who are tired of the broken business model of chasing after a different audience for speeches every week;
CONSULTANTS who are stuck in the trading-hours-for money trap.
INDEPENDENT PROFESSIONALS who want to build their practice, establish their brand, and rise head and shoulders above the pack of "Same-o, Lame-o" competitors.

OR you could be someone who isn't in any of these fields, but you have expertise that you want to monetize. That's fine too.

The most important thing is that you have experience and knowledge that others are willing to pay for.

This program will UNLOCK those revenue streams and help you create more investable opportunities in your business that DO NOT require your personal time, attention or presence.

And THAT is the definition of LEVERAGE. Leverage means your business can run while you're not there. Productizing your knowledge is the #1 fastest, easiest, and most reliable way to do that.

Your new info-product empire might include...

Videos

product development manager's guides Manager's Guides

product development infoproducts research reports Surveys & Research

product development templates Templates

product development checklist infoproducts Manuals

email icon3 Email courses

product development tools Tools

product development toolkit interviews

Interviews

product development downloads infoproducts Downloads

Special Reports

product development membership websites Membership websites

What kinds of information products could YOU create?

The secret to adding LEVERAGE to your business is to DIVERSIFY the methods and media with which you share your expertise with the world.

You can use the Product Development Toolkit methodology you'll learn in this program to create ANY of the following:

Books
E-books
Workbooks
Field guides
Audio programs (CD, mp3, podcast)
Video programs (DVD, streaming, mini-lessons)
E-learning modules
Consulting packages
Coaching programs
Teleseminars
Webinars
Action Packs
Implementation Kits
Meeting Starters
Email courses
Online forums
Assessments
Certification programs
Licensing programs

...the list is limited only by your imagination, your personal preferences, and your revenue-generating goals for your product(s).

Why Should You Listen to Me?

Great question - there are WAY too many people claiming to be experts in the areas of speaking, consulting, coaching, and product development who have NEVER made their main living doing ANY of these activities!

They're simply in the business of "selling shovels to gold miners."

Well - good news and bad news - I'm a gold miner myself so I've made ALL the mistakes: Over-spending; Under-spending; Writing the right books; Writing the wrong books; Developing killer products (and my fair share of duds along the way); Adding products to my services; Adding services to my products... And making a living by doing so since 2001.

So unlike a lot of gurus who have to remind themselves to "practice what they preach"... I'm preaching ONLY what I have practiced - and ONLY what has worked and what has put TENS of thousands of dollars into my clients' bank accounts.

After you take this program, there's no reason YOU can't do the same!!

More good news...

You can create the vast majority of these products using simple tools and technology you probably already have in your office or sitting on your computer right now...

STILL BETTER NEWS: Your revenue from a single product in your first month of selling it can easily return 2-3x your investment in this program.

DO THE MATH: If you create a product for $299, after four sales - you're ahead of the game. Even if your infoproduct sells for only $99, the first time you offer it for sale via email or in person, chances are excellent you'll sell a dozen copies. After that, you've got a 100% money-maker that will generate income for you on an evergreen basis - month after month, year after year.