Do It! Marketing Blog: Marketing for Smart People™

Marketing speaker: Lessons from #1

marketing speaker david newman smuckersA few years back, J.M. Smucker topped the list of the "100 Best Companies to Work For" compiled by the Great Place to Work Institute and published annually in Fortune magazine.

Their extremely simple code of conduct (and the foundation of their strong corporate culture) is as follows:

  • Listen with your full attention
  • Look for the good in others
  • Have a sense of humor
  • Say thank you for a job well done

See, it's simple! No big words.

No "mission/vision/gobbledygook."

And what is most interesting to me is that the "corporate code" above is not corporate at all -- it's PERSONAL. It addresses the way each individual person is expected to BEHAVE (not think - but ACT).

Marketing speaker marketing coach David NewmanWhat's the corporate code where you work?
Is there a difference between the written code (on the wall in the lobby, perhaps?) and the way people really treat each other? Click in the COMMENTS section below and let's discuss...

David Newman is a marketing speaker and marketing coach who works with professionals who want to do a better job of marketing so they get more leads, better prospects, and bigger sales.

Tags: marketing speaker, professional services marketing, marketing, leadership, professional speaker marketing, marketing coach, small business marketing, small business marketing speaker, business, business strategy, love