- Whatever it is you're working on - it's NOT what you think it is
- And it's BIGGER than you think it is
- Your job is not to work alone - lone wolves starve to death
- Your job is to build containers for collaboration
- You need three groups of people...
- You need your posse (partners, colleagues, team)
- You need your tribe (followers, fans, customers, clients)
- You need your dream team (advisors, coaches, mentors)
- And you must avoid one group at all costs...
- Keep away from the herd (sheep, lemmings, tire kickers, goofballs)
- "Yes" is almost never a good first answer
- Focus like a maniac on what matters most
- Turn off email - Yes, really
- Live out of your calendar, not your inbox
- Be kinder than you need to be
- Let go to move faster
- Stop letting fear make your decisions for you
- Learn to love the verb DECIDE...
- Make more decisions
- Make faster decisions
- 90% of your decisions can always be changed later
- The magic word to get most anything you want: ASK!
- Charge premium fees...
- Good clients will follow
- Bad clients will fall away
- Stop asking for permission...
- Why? Because you already have it
- You don't need to see the whole staircase - just the first step
- Action eliminates fear
- Overdeliver like crazy
- It's better to have a capacity problem than a sales problem
- Customer loyalty goes both ways
- The saddest referral is one that was earned but never given (See #22)
- If it doesn't matter to your customer, it doesn't matter
- Forget features and benefits
- Focus exclusively on outcomes, results, and payoffs
- Learn to speak prospect language about prospect problems
- If you want to sell fire extinguishers, first show the fire
- If you don't risk turning some people off, you'll never turn anybody on
- Diversify while still specializing
- If you can prove what you do works, you win
- People never argue against their own opinions, data, and feelings
- When selling an idea, show up with a bucket, not a microphone
- There is no "sales gene"...
- Everyone can sell once they find their own voice
- Marketing comes down to four words: Offer value, Invite engagement
- Imagine that it's easy
- Good things come to those who bust their ass and never give up
- Your success day in and day out, year in and year out depends on two things...
- How fast you're willing to learn (relearn, unlearn)
- How much you're willing to grow (personally, professionally, emotionally)
- Every prospect qualifies - they just might not qualify for YOU
- If the first version of your product/service isn't embarrassing, you waited too long to launch it
- Happy people are that way because they want to be
- Miserable people are that way because they want to be
- Please secure your own mask before assisting others
- If you're a great starter, learn to finish
- Are you willing to do what you have to do so you get to do what you want to do?
- If you ain't got people skills, I don't care how smart you are - you're dead
- Stop acting like a numbnutz and your life will improve
- Different isn't better
- Better is better
- Until you have loved a dog, part of your soul remains unawakened
- Get out of the office - yes you - yes right now. That's where life happens
- Happiness is to have family that you treat like friends and friends that you treat like family
- Everyone needs allies, advocates, brothers, sisters, and co-conspirators in mischief and merry-making
- Getting what you want is easy - Deciding what you want is the hard part
- Fish gotta swim, birds gotta fly, writers gotta write, dancers gotta dance...
- So what are you waiting for?
- Don't carry home-made business cards...
- Don't build a free template website...
- Professionals use professional tools
- Get serious, get help, or get out
- If mama ain't happy, ain't nobody happy - remember that
- Once a day, do something brave
- Once a day, do something kind
- Once a day, do something smart
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