by Ivana Taylor
It all started on Twitter. It was crazy early in the morning and I was perusing my Twitter stream over that first cup of coffee. I saw this Tweet by David Newman (@DNewman). I can’t remember the details, but I think he said something about a book or marketing or a marketing book.
I don’t know – but whatever it was, I deemed it click-worthy and that’s when I saw “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.”
When I see a book title with the words “do” and “marketing” in the same phrase – what do you think I have to do? Get a copy!
So I tweet Mr. Newman and within a few minutes – bam! We are in email contact and on the phone. I’m so sorry that you can’t hear this guy – because he is an absolute hoot.
The good news is that his robust sense of humor and marketing genius come through in the book. So you’ll not only be laughing, but you’ll be learning and most importantly of all – doing the effective marketing that’s been eluding you.
This is one of my most favorite kind of books (hence the gushing review). Because you don’t really have to read the entire book from start to finish. Just start with the table of contents, pick a marketing area you want to work on, turn to that chapter and page and then just do what it says.
There really isn’t much more I can tell you. So I guess I should just show you.
Pick a marketing challenge you’re having right now. I’ll wait a minute for you to do that. . . ahh – good one – getting better prospects. That is an awesome challenge. When you attract the right prospects, you get better and more profitable customers. Let’s work on that.
Part Eight: Get Better Prospects
That is page 132 and by the time the chapter ends on page 155 (just over 20 pages) you will:
- Figure out a way to stop getting referred to losers and tire kickers.
- Build a great referral blurb.
- Stop being a referral jackass.
- Get a 9-point client GPS that will have you kicking your pain in the neck clients out and helping you identify those vampire clients that are sucking your energy and profits.
This is just one small section. But there are so many wonderful and practical ideas in this book. My favorite is the very end, where he actually has a 21-Day Launch Plan that you can dig into and follow day-to-day assignments that will guide you through the strategic market planning of your business.
Newman Makes Traditional Strategies Accessible and Fun
Newman is a funny guy – but don’t let his humble and humorous demeanor fool you. There is real substance and some crazy-good guidance in this book.
David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate more leads, better prospects and bigger sales.
David has been working at the intersection of marketing, technology and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker and strategic business coach. David has presented marketing keynotes, seminars and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations and companies of every size.
The Practical Marketing Smack-Around That’s Been Missing in Your Business
In a lot of ways reading Do It! Marketing is like working with a personal trainer – it hurts so good. You may not be happy with what you read. But the way Newman writes, you won’t care about any of those things.
This is an ideal book for anyone remotely responsible for sales and marketing. Do It! Marketing will give your marketing plan a real workout – but the only thing you’ll be moaning about is what to do with all the new customers you have.