Your Recording & Gifts: Marketing for Speakers Who Hate Marketing »

Face it – many speakers aren’t great at sales and marketing.You probably got in the business to speak, not sell and market. Unfortunately, a speaker who can’t or won’t market will end up speaking to no one (unless you count your spouse or your dog). 

And you risk pursuing marketing strategies and tactics that don’t work, aren’t aligned, and that you hate doing. The end result is that you may eventually give up and leave the business.

When you hate sales and marketing, the key is to get clear, get focused, and get amazing.

Join me as I interview Avish Parashar, the "Motivational Improviser," and owner of SpeakingExpert.com, for this valuable, fun and content-rich call where you will discover: 

  • Why “being really good” may be your biggest problem
  • Why it’s OK to ignore everything everyone says you "have to" do…
  • The right balance between “figuring it out” and “jumping in”
  • The pros and cons of niching – and what really matters about identifying your market
  • How to use your strengths, background, and style to differentiate yourself in the market
  • The importance of efficiency and consistencyin your marketing
  • The role of “creating emotion” in your marketing AND presentation
  • The 3 categories of leads you should be generating for a healthy business – and tactics for each
  • How measuring the wrong things may be setting you up for failure (and what to really measure instead)
  • The two most critical elements to long-term success in the speaking business