IT marketing firms? No thanks!
"We're tired of throwing money into a marketing black hole..."

As an IT services firm owner, CEO, or practice leader...
Is this you?

"We always get beat up on price because we have no credibility with prospects who've never heard of us before"
"I'm constantly asked for new marketing tools, brochures and presentations but nothing seems to help"
"How do I know which marketing strategies and tools will help us close more sales?"
"There has to be a more systematic way we can market our products/services"
"There are so many new ways to reach buyers these days; should we be using social media, blogs, podcasts, video? And do any of those even work in our industry?"

We can help you do IT marketing the right way using our Professional Services Marketing PSM 4.0™ process and straightforward approach, which can be summarized as...

Define > Organize > Implement > Track

Define

Your buyer personas (Your "Who")
Problems your company solves (Your "Why")
Articulation of your value (Your "What")
Your competitive landscape
Your brand strategy
Your distribution channels
Your pricing models
Your sales process
Specific marketing strategies you'll use
Resources and metrics you'll track

Organize

Your corporate identity
Naming of your products/services
How you manage prospects and customers
Your messaging and languaging
Your sales literature and tools
Your websites and online presence

Implement

Your inbound marketing tactics
Your customer retention plan
Your publicity campaign
Your proactive sales management practices
Trade show and event marketing
Your list-building and email marketing plan
Your telephone outreach campaigns
Search engine optimization and search engine marketing
Your targeted direct mail program
Coordinated business development tactics

Track

Your Marketing ROI (Return on Investment)
Customer lifetime value
Marketing campaign effectiveness
Marketing vendor/partner effectiveness
Online leads, conversions, and sales
Offline leads, conversions, and sales
Your customized metrics dashboard

Contact us or call (610) 716-5984 to learn more.

Business Coach | Business Coaching

IT Marketing to Grow Your Firm's Visibility, Credibility & Profitability

IT Marketing Accolades

"David is simply brilliant when it comes to assessing a marketing situation, and making recommendations. In addition, he is truly an expert in helping IT firms drive sales and generate quality leads. David's detailed knowledge in this area is truly phenomenal."
-- Chris Farias, President, Eastern Business Software

"David's marketing and sales strategies provided me with a common sense approach on how to sell more. I would recommend that any sales, marketing or c-level executive should listen to David's ideas on how to get results."
-- Doug Schmidt, Director of Business Development,
MarketWorks

"David, your program is right on target: practical, nuts and bolts, and loaded with valuable resources, strategies, tools, and tactics that all of us can benefit from. In over 30 years of my professional career, I’ve rarely seen your unique combination of professionalism, humor, mile-a-minute content, and high level of personalization and client engagement. Even before we left the room, we had $30,000 or $40,000 worth of actionable ideas on our calendars. Thanks again!"
-- Steven M. Horner,
Horner & Associates LLC

"Implementing a few of David's ideas on prospecting alone was enough to make a major impact on my sales."
-- Jim Carty MBA, President, IS Value Corporation

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, CEO
Philly Marketing Labs

"David is a true 'Renaissance Man.' He is knowledgeable about marketing but brings much greater vision and an innovative spirit to everything he engages in. David is someone who will go the extra distance to help you succeed."
-- Irving Tyler, CIO,
Quaker Chemical Co.

IT Marketing Download Free eBook:

Our 15 Min. of Fame:

DO IT! MARKETING founder David Newman has been featured and quoted in lots of cool places like:

Specially Designed for:

Those responsible for managing, marketing, or selling:

IT Consulting Services
Hardware, Software, Networking, Telephony and
IT Infrastructure
Custom Software Development
IT Sales, Service and Maintenance
Specialized IT Services (ERP, SFA, CRM, etc.)

This program is also geared towards people who are responsible for marketing IT products and services as a part-time portion of their professional responsibilities (e.g. field technicians, staff consultants, and firm executives).

Why Work with Us?

IT marketing

Because we speak geek.
Because we know what you're up against in the commoditized world of technology.
Because David became one of the first Microsoft Certified Trainers in 1994 and gets the business of your business as well as how to maximize the impact of your IT marketing.
Because David was online with CompuServe in 1983 (as 73247,731) using a 300 baud modem and could consistenly generate 619k of base memory in DOS by tweaking config.sys and autoexec.bat. (This simply proves point #1.)

IT marketing firms? No thanks!"We're tired of throwing money into a marketing black hole..."