"Professional services marketing? No thanks! I'm tired of throwing money into a marketing black hole..."

As a professional services firm principal, managing partner, CEO, President, or practice leader...
Is this you?

• "We always get beat up on price because we have no credibility with prospects who've never heard of us before"
• "I'm constantly asked for new marketing tools, brochures and presentations but nothing seems to help"
• "How do I know which marketing strategies and tools will help us close more sales?"
• "There has to be a more systematic way we can market our products/services"
• "There are so many new ways to reach buyers these days; should we be using social media, blogs, podcasts, video? And do any of those even work in our industry?"

Define > Organize > Implement > Track

Define

• Your buyer personas (Your "Who")
• Problems your company solves (Your "Why")
• Articulation of your value (Your "What")
• Your competitive landscape
• Your brand strategy
• Your distribution channels
• Your pricing models
• Your sales process
• Specific marketing strategies you'll use
• Resources and metrics you'll track

Organize

• Your corporate identity
• Naming of your products/services
• How you manage prospects and customers
• Your messaging and languaging
• Your sales literature and tools
• Your websites and online presence

Implement

• Your inbound marketing tactics
• Your customer retention plan
• Your publicity campaign
• Your proactive sales management practices
• Trade show and event marketing
• Your list-building and email marketing plan
• Your telephone outreach campaigns
• Search engine optimization and search engine marketing
• Your targeted direct mail program
• Coordinated business development tactics

Track

• Your Marketing ROI (Return on Investment)
• Customer lifetime value
• Marketing campaign effectiveness
• Marketing vendor/partner effectiveness
• Online leads, conversions, and sales
• Offline leads, conversions, and sales
• Your customized metrics dashboard