For BIG Companies Who Want to Get More SMB Customers...
Small Business is HUGE...
And they've been under-served, under-valued, and under-developed as a marketing segment by big brands and Fortune 1000 companies (yours, perhaps?) for far too long.
- Marketing to small and medium-sized businesses (SMB) can be extremely rewarding
- But getting it right isn’t easy. Results of an Inc. Magazine study reveal that the needs of America’s small businesses are commonly ignored by the very companies that try to sell products and services to them
- Among the 546 Small-Medium Business owners responding to the nationwide survey, more than half (52%) said that brands are ineffective at marketing to them
- More bad news: 44¢ of every dollar large companies spend to reach these elusive SMB buyers is wasted
Even more important to the SMB owner is the degree to which companies fail to reach them on a personal level, the very level that is the psychological engine, motivation driver and competitive differentiator for this group:
- 43% state that brands/companies do not understand my needs
- 47% state that companies do not make the effort to understand my business
- 46% state that companies try to sell to me versus talking to me
Your Opportunity to Dominate the Small-Medium Business (SMB) Market
Fortune 1000 firms like yours hire us to create value-rich SMB content (blogs, articles, videos, podcasts), business-building SMB events (SMB marketing seminars/webinars, nationwide SMB conferences, customer forums), and SMB thought-leadership programs (audio/video interviews, SMB author/speaker series, web cafes, TED-style events) to help you attract, engage, and win more SMB customers. After working with us, you will be able to:
- Substantiate your company's SMB expertise, message and brand
- Enrich your company's SMB relationships with its critical stakeholders, including key customers and prospects, partners, opinion leaders, the media, and internal audiences
- Stimulate more sales, more referrals, more loyalty, and more word-of-mouth
- Improve visibility and stature of your SMB-facing executives and SMB sales/marketing leaders
- Influence your industry's SMB agenda at all levels – and give you the opportunity to own significant elements of it
The Problem
Imagine playing a game every day – for money – and 
not knowing the rules...
Even though the SMB market looks very attractive, large companies like yours may face many hurdles...
- The SMB market is highly fragmented, diverse and unconventional
- Prospecting for SMB customers is not an easy task
- Surprisingly, the sales cycle can be as long as that for enterprise companies if it is not handled properly
- Finally, conventional approaches and channels used to reach enterprise customers will not yield the desired results in the SMB segment
Imagine spending millions of dollars on refining your SMB products and services, building your SMB online and offline marketing programs, spending even more on SMB advertising, sending your SMB salesforce to trade shows, conferences, and industry events... Yet never really gaining traction -- and sometimes not even knowing what worked, what didn’t, or how to improve for next time.
Do It! Marketing™ SMB Programs with David Newman
When your organization partners with marketing speaker, bestselling author and recognized SMB expert David Newman, you'll get a custom-tailored program designed to create the content, conversations and community to engage small business owners who directly impact your marketplace success.
This may include your customers, clients, channel partners, dealers, distributors, vendors and/or your internal SMB sales and marketing teams.
The Solution: Your SMB Program, Your SMB Goals
Because we custom-design each program around your strategic SMB marketing objectives to enhance your existing marketing efforts, your program results and outcomes may include:
- Boost brand loyalty
- Improve SMB market share
- Increase SMB product/service exposure
- Develop qualified SMB sales leads
- Create SMB growth communities
Build deeper, more meaningful engagement- Change / reinforce your SMB brand image
- B2B (Belly-to-belly) relationship building
- Drive retail or online traffic
- Open desirable geographic territories
- Narrowcasting to hone in on a niche market
- Recruit, retain or incentivize channel partners, dealers, distributors
- Market positioning as the champion of small business owners
- Putting an SMB-friendly face on your company
- Forge new links with SMB opinion leaders
- Attract new SMB customers
- Thank current SMB customers
- Demonstrate SMB category leadership
- Opportunity to test new SMB products/services
- Enhance commitment to a specific SMB demographic or ethnic group (Boomers, Gen X/Y, Women, Multicultural, LGBTQ)
Maximize Your SMB Impact, Influence, and Income:
Maximize your return on the marketing investments you're already making in the Small and Medium Business market segment... so that you get MORE Leads, BETTER Prospects and BIGGER Sales.
