Speaker Profit Blueprint™

NOTE: This program is SOLD OUT!! Look for the next one in Summer 2012. CONTACT US for priority notification the moment the next dates are set.

8-week Speaker Branding, Targeting, and Outreach Program Begins April 11, 2012

Dear Speaking Colleague,

As a full-time professional speaker who spent almost a full year “on the other side of the table” booking speakers for 160+ events, I want to give you the keys to...

Powerfully brand your speaking business (from your "verbal business card" to your program titles, taglines, brands, and sub-brands so you get a focused, consistent, and irresistible package)
Precisely target your most relevant associations, groups, and conferences (so you stop spinning your wheels and finally develop your strong "home base" of credibility, repeatability, and referrability that becomes the basis for your "speaker booking machine")
Effortlessly connect you to your highest-probability prospects (who are eager to hear from you, look forward to your communications, and who consider you a true partner and not a peddler when it comes to solving their urgent, pervasive, and expensive problems)

Imagine you have X-ray vision into the professional speaking marketplace...

You know the exact wants, needs & urgencies of your best and most likely prospects
You STOP worrying about "convincing" association and corporate decision-makers about the relevance of your topic and the value in hiring you
You wake up each morning knowing EXACTLY how and where to spend your energy in terms of marketing, writing, publishing, social media, relationship building, networking, and any other method of business outreach
You instantly connect with meeting planners, conference producers, and corporate executives whose first reaction after 30 seconds on the phone with you is "Yes - we want some of THAT!"
You sit down each day at your computer armed with a clear game plan, a set of customized templates and proven scripts (in your own voice), and a hand-picked target list of prospects eager to hear from you so that marketing your speaking business is easy, effortless, and enjoyable (yes, REALLY!)

THIS program generates real results - No theory, no fluff, and no bull. And more importantly, NO MORE "stupid sales tricks" - chasing prospects - or spinning your wheels...

...just a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you, and enthusiastically refer your services to others...

The Speaker Profit Blueprint™ 8-week program is unlike anything else out there.

It combines three critical factors for your speaker marketing success. Tackle one or two of these in isolation and you will struggle. Nail all three - and the floodgates will open for you and you'll wonder why this business was so hard for so long...

PHASE 1: First, we'll focus on your branding, niching, and positioning.Whether you've been in the speaking business for 2 weeks or 20 years, you always need to adapt your message, your topics, your titles and your "thought leadership platform" so you stay credible, relevant, and urgent in today's marketplace on today's issues for today's buyers. You want to align yourself with the marketplace so your speech titles, your services, and your products remain in the HAVE TO HAVE category - and not slip into the "nice to have" category where so many speakers go broke. (Sad, but true!)

After PHASE 1, you will have:

Company name (if needed)
New program titles
New "verbal business card"
New tagline(s) or slogan(s)
Titles for your books, products, and resources
Your overall "brand platform" through which everything you offer suddenly "makes sense"

PHASE 2: Next, we'll precisely target your most relevant associations, groups, and conferences - not in theory, but in actual "live ammo" practice. No more guessing - and you'll finally be able to quit using hope as a sales strategy.

During PHASE 2, you will get:

A clearly articulated niche and a game plan to penetrate related fields
Short, manageable lists of associations (state, regional, national) based on your niche & topic
A hit list of specific conferences, conventions, meetings and a simple plan to build relationships that will keep you top of mind
Easy ways to get in front of relevant affiliation groups of decision-makers and influencers
A handful of target-rich networking venues that are actually worth your time
Strategies to recruit referral partners that serve your same target markets and buyers
Simple ways to brainstorm and identify potential sponsors eager to pay you to speak to or work with their members, dealers, employees, or customers
Google search terms and Google Alerts that will keep a steady stream of fresh leads pouring into your inbox week after week, month after month

PHASE 3: Finally, you'll get everything you need to effortlessly connect with those high-probability prospects you just identified. If you love the phone, you'll use the phone... if you love to write, you'll write. And no matter what your approach - online or offline - you'll get exactly what to say at every step using "done for you" templates and pre-written tools.

During PHASE 3, you're getting:

A complete set of outreach tools, templates, scripts, and a game plan that puts it all together for you at your own pace
Email templates
Phone scripts for initial contacts, follow-up, voice mails (where so many deals are lost!) and actually closing the deal
Ready-to-use templates for pitching and getting your articles placed in key publications aligned with your target market and topic (magazines, newsletters, industry journals, trade publications)
A social media game plan for effectively using your own blog plus LinkedIn, Facebook, Twitter, and YouTube to expand your reach and deepen your connections to your target buyers (all in less than 2 hours per week)
Templatized tools and affordable strategies for reaching media outlets and specific journalists who cover your topic and industry
A customizable 5-part sponsor pitch letter that will get the attention of potential sponsors and open doors for you to have more and better conversations that lead to more revenue while making the sponsor feel great about working with you

In short, you'll get a customized marketing blueprint that FITS, WORKS and LASTS... and you're also getting the help and support you need over time to IMPLEMENT it to create RESULTS.

You'll put all the pieces together - the WHO, WHAT, and HOW of a detailed plan containing hand-selected marketing activities and tasks that you'll actually enjoy doing.

And you'll finally be able to answer the 4 magic questions about branding, targeting, and connecting that every professional speaker asks - and that getting the answers to will (finally!) open the floodgates of new business for you:

1. What do I say?

2. How do I say it?

3. What do I do?

4. How do I do it?

Marketing for speakers Imagine spending the next 8 weeks - with only a few hours invested per week - to assemble the following ingredients and get ready to kick some serious butt:

Crystal clear definition of your target market and what makes them "tick"
Your "Marketing Language Bank" that speaks your clients' language about their own most pressing problems
A thorough understanding of what to SAY and DO today so your marketing WORKS tomorrow, and next month, and next year
A detailed blueprint and roadmap of all your key associations, conferences, groups, decision-makers, influencers, publications, referral partners, potential sponsors, networking venues, blogs, and social media destinations ALL with a high probability of generating repeat and referral business for years to come
A complete arsenal of marketing tactics, filled-in templates, and completed tools you can deploy immediately to reach out to those targets, open sincere value-first conversations, get booked - and stay booked!

This one-of-a-kind program is personally led by me and delivered via weekly teleseminars, email, and web conferencing.

Frequently Asked Questions
(and Answers):

1. Will the calls be recorded in case I miss one or would like to re-listen and review?
Yes, each of our weekly calls will be recorded and available to you for later listening/review or in case you can't attend the live call. A few days after each call, you'll also be able to download a transcript in case you prefer reviewing the material we covered in written form.

2. When are our weekly calls scheduled?
Wednesdays from 1:00pm-2:00pm Eastern from April 11, 2012 through May 30, 2012.

3. Does the program include private consulting time where I will work with David individually on my speaking business?
Yes, I'll help you personally on an unlimited basis via email and also through our private web conferencing/forum site. In addition, you'll get TWO (2) 30-minute calls with me 1-on-1 to use in any way you wish before, during, or after the full program.

4. Will there be a chance to learn from, connect to, and build relationships with the other speakers in our group?
Yes, you'll share resources, info, successes, challenges, questions, and answers with fellow participants (and with me) 24-7 via our private web conferencing/forum site. Also, each weekly call will have a conversational segment; and you'll be able to connect with other participants to form mastermind relationships to keep each other accountable and moving forward long after the 8-week program is over.

5. Will I receive any written study materials when I register for the program?
Yes, as a participant you will receive a full electronic copy of my Speaker Marketing Toolkit Manual with over 150 pages of speaker-specific business building tools, templates, and worksheets. Includes bonus materials from some of the most successful speakers and marketers in the National Speakers Association, including Mark LeBlanc, Scott "Nametag Guy" Ginsberg, Terri Langhans CSP, Jim Mathis CSP, Lois Creamer, and Michael Soon Lee CSP.

6. OK, David - how much?
Because of the group nature of the program, your investment has been significantly reduced.

Regular Registration AFTER Apr. 4 is $1,500
EARLY BIRD Registration BEFORE Apr. 4 is $1,200

And to make this program even more affordable, you can choose the 3-EASY PAYMENT OPTION (automated billing of $415 via credit card for 3 months = total of $1,245) but only until April 4th.

7. I'm ready to sign up BUT... I'll be unavailable or traveling during part of the 8 weeks. Will I still get full value and maximum results from the program?
Yes you will. The program is teleseminar-driven and forum-supported. We use Yahoo! Groups for private online conferencing/forums and during the 8 weeks, I usually supplement your weekly assignments with some bonus resources, audios, samples, templates and special gifts . Everything is archived, recorded and posted online so your "real-time" attendance is beneficial but not required. Thus, you have maximum flexibility to absorb and apply the program at your own pace.

8. How many people will be in the program with us?
The size of our group will be limited to ensure YOU get maximum value from the program. When the allocated number of slots are gone, they're GONE and the program will be closed.

I look forward to working with you if you're one of the FEW smart, brave, and committed entrepreneurs who want more leverage, more momentum, more clients, and more fun in your professional services business not someday - but right now.

-- David Newman

p.s. This 8-week program may be EXACTLY what you've been looking for to help you dissolve the overwhelm and walk you through what to do step-by-step, week by week to generate MORE leads, BETTER prospects and BIGGER sales.

Join the Program by Clicking Below:

8-Week Speaker Profit Blueprint Program
Runs from April 11 - May 30, 2012
REGISTER NOW by clicking below:

Register with EARLY BIRD Savings (Maximum Savings 1 x 1200):

Contact us or call (610) 716-5984 to learn more.

Create Personal Visibility as an Expert Who Speaks so that You...

marketing professional services firms csp40

Speaker marketing expert David Newman

"Thank you VERY much for the work you've done with me. In 20/20 hindsight, I wish I had done this about 10 years ago! As well as think more intentionally -- with your help -- about my marketing. Your insights and your energy made the sessions enjoyable and worthwhile."
-- Josh Stroup, Author of Crack the CODE to Great Customer Service

"I’ve accomplished more working with David than I have with all the other advisors, mentors and consultants combined. Specifically, in terms of marketing strategy, pricing structure, how-to-get-published-and-establish-credibility, on and on and on, David’s advice is practical, easy-to-follow and immediately usable. I felt more confident, relaxed, and focused than I had before. I’d recommend David to everyone EXCEPT my competition. To everyone else I say: whether it’s a group program or individual consulting, you’ll be VERY glad you worked with David."
-- Mark Parham, professional speaker and author

"David's coaching program is the perfect blend of branding, product development, strategy, and week-by-week implementation that has helped me take a hard look at all of my marketing and sharpen what's working, throw out what's not working, and raise the bar on my success as a professional speaker. What David teaches definitely isn't easy - but the value is enormous."
-- Richard Tremblay, professional speaker and consultant, Catch Your Roadrunner

"I am 100% thrilled with David's 10-week program. To be able to work on my business, week in and week out, with focus, momentum, specific strategies, and detailed implementation assignments makes all the difference. This isn't just a once-and-done process. David makes sure we take each revenue-generating idea, customize it to our specific business, and then DO IT. I'll be honest - at first, I wasn't sure of the ROI on spending this kind of money. Turns out, dollar for dollar, this program is the #1 best investment I've made into my professional speaking career."
-- Jim Bob Solsbery, professional speaker and author of Laugh Your Way Out

"This program has forced me to ask some hard questions - but unlike trying to answer them on my own or with my staff, David provided the framework, tools, and resources to answer them smartly and always with an eye toward generating more revenue and profit both long-term and right now. As a business owner, this is precisely the bottom-line perspective that I need to take my speaking and training firm from 6 figures to 7 and beyond."
-- Hugh Culver, Certified Speaking Professional, CEO Marathon Communications

"With your program, I am now re-directing my marketing efforts. In the past, since being a member of NSA, I've gotten advice from speaker bureau people, meeting planners, and speaker experts: I have to say that your program is superior to what I have learned from all of them. I expect much better outcomes and more bookings. Now I feel a lot more confident and equipped to close deals. Thank you!"
-- John Madden, International Speaker, Author, and Motivational Humorist

"David has one of the quickest and most creative marketing minds I've ever come across. His practical, ready-to-be-used advice is dead on. His style is in-your-face without being too harsh, with a twist of good humor thrown in. I strongly recommend David to help you grow your business."
-- Kirstin Carey, Certified Speaking Professional

"Having experienced a multitude of other programs, I was astonished at the tangible and immediate results of David's action-oriented program. I walked away with 2 results - an increase in clients and revenue, and a yearning to continue to apply these skills. Finally... something that works!"
-- Gail Welkes, President,
Focus Personnel

"Just the wake up call I needed to understand the thinking of the meeting planner. I gave your session a big thumb-up on the CSP Link today for one of the best programs at NSA this year."
-- Jeff Justice,
Certified Speaking Professional

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, author of
The Cheap Revolution

"I've been speaking for seven years and David is the first and only speaker to tell it as it really is! If you have the chance to hear David; RUN, don't walk. His advice, expertise and delivery will fast forward your career by years!"
-- Ciaran McGuigan,
Certified Speaking Professional

"Thank you for giving me the template for a 'business plan in a box' and then providing the keys to personalize it for my business."
-- Jim Buro,
Wall Street Speaking

"David, I keep hearing such good things about your work in small business marketing and business development. Keep it up and thank you!"
-- Mark LeBlanc,
National Speakers Association President 2007-08

"David, your program is right on target: practical, nuts and bolts, and loaded with valuable resources, new ideas, strategies, tools, and tactics that all of us can benefit from. In over 30 years of my professional career, I’ve rarely seen your unique combination of professionalism, humor, mile-a-minute content, and high level of personalization and client engagement. Thanks again!"
-- Steven M. Horner,
Horner & Associates LLC

"David Newman's program isn't just a good investment, it's an excellent bang-for-the-buck. You'll learn an effective sales and marketing system that's tailored to your own business and your own strengths -- one that you can use for the rest of your professional life. Working with David reminded me of marketing responsibilities I didn't even know I had!"
-- Tom McCaffrey, Real Help Communications

"I've had the privilege of coaching Google, IBM and other blue-chip companies. So I know excellence when I see it. And David Newman's advice and guidance are excellent! He provides you with the mindset and the skill set to help you achieve the results you seek!"
-- Daniel Grissom,
Certified Speaking Professional

"David's marketing expertise is second to none, especially as it relates to positioning, targeting, branding, strategy, and using the web. He has helped me with all of the above! His teaching style is dynamic while providing a ton of content and actionable approaches you can implement today! You are absolutely insane if you don't hire him now. Do it!"
-- Michael Goldberg, Certified Speaking Professional

"David Newman knows how to market. He knows how to help others market themselves. He is also incredibly generous with his ideas and time. David's the consummate pro!"
-- Marjorie Brody, Certified Speaking Professional and CPAE Speaker Hall of Fame