Get on the Lecture Circuit as a Paid Professional Speaker...

The Lecture Circuit™

The ONLY "guided execution" program specially designed for
professional speakers, high-fee experts, business consultants and authors...

You know you have what it takes to be successful on the lecture circuit - but you're not quite sure how to tackle all the moving parts of how to make it work for YOU and YOUR particular speaking, consulting or expert business...

The Problem: The world of the paid professional speaker can be confusing. Not the actual speaking - but how to MARKET and SELL your speaking services...

The best description I've ever heard of the lecture circuit as a sales and marketing environment comes from my National Speakers Association colleague and Hall of Fame speaker, the amazing Sally Hogshead...

She said, "The buying decision for speakers happens in a locked black box inside a hidden ivory tower." And no truer words were ever spoken...

You don't have to waste another minute trying to figure it all out on your own...

With the Lecture Circuit™ program, you will cut to the head of the line and get everything you need to...

Powerfully brand your speaking, consulting, or coaching business (from your "10-second sound bites" to your program titles, taglines, brands, and sub-brands so you get a focused, consistent, and irresistible package)
Precisely target your most relevant prospects, clients, professional groups, and industries (so you stop spinning your wheels and finally develop your strong "home base" of credibility, repeatability, and referrability that becomes the basis for your "perpetual marketing plan")
Effortlessly connect you to your highest-probability prospects (who are eager to hear from you, look forward to your communications, and who consider you a true partner and not a peddler when it comes to solving their urgent, pervasive, and expensive problems)

Imagine you have X-ray vision into the inner workings of the lecture circuit...

You know the exact wants, needs & urgencies of your best and most likely prospects
You STOP worrying about "convincing" decision-makers about the relevance of your topic and the value in hiring you
You wake up each morning knowing EXACTLY how and where to spend your energy in terms of marketing, writing, publishing, social media, relationship building, networking, and any other method of business outreach
You instantly connect with decision-makers and executives whose first reaction after 30 seconds on the phone with you is "Yes - we want some of THAT!"
You sit down each day at your computer armed with a clear game plan, a set of customized templates and proven scripts (in your own voice), and a hand-picked target list of prospects eager to hear from you so that marketing your speaking, consulting, or professional services business becomes easy, effortless, and enjoyable (yes, REALLY!)

THIS program generates real results - No theory, no fluff, and no bull. And more importantly, NO MORE "stupid sales tricks" - chasing prospects - or spinning your wheels...

...just a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you, and enthusiastically refer your services to others...

The Lecture Circuit™ PRIVATE 1-on-1 personal marketing program is unlike anything else out there.

It combines three critical factors for your marketing success. Tackle one or two of these in isolation and you will struggle. Nail all three - and the floodgates will open for you and you'll wonder why this business was so hard for so long...

PHASE 1: Branding, Niching, and Positioning

Whether you've been in business for 2 weeks or 20 years, you always need to adapt your message, your topics, your titles and your "thought leadership platform" so you stay credible, relevant, and urgent in today's marketplace on today's issues for today's buyers. You want to align yourself with the marketplace so your services, products, and programs move into the HAVE TO HAVE category - and not slip into the "nice to have" category where so many professionals go broke. (Sad, but true!)

After PHASE 1, you will have:

Company name (if needed)
New program titles
New "10-second pitch/sound bite introduction"
New tagline(s) or slogan(s)
Titles for your books, products, and resources
Your overall "brand platform" through which everything you offer suddenly "makes sense"

PHASE 2: Targeting Best-Fit Clients and Audiences

Next, we'll precisely target your most relevant prospective clients, groups, and industries - not in theory, but in actual "live ammo" practice. No more guessing - and you'll finally be able to quit using hope as a sales strategy.

During PHASE 2, you will get:

A clearly articulated niche and a game plan to penetrate related fields
Short, manageable lists of target companies and trade associations (state, regional, national) based on your niche & topic
A hit list of specific conferences, conventions, meetings and a simple plan to build relationships that will keep you top of mind
Easy ways to get in front of relevant affiliation groups of decision-makers and influencers
A handful of target-rich networking venues that are actually worth your time
Strategies to recruit referral partners that serve your same target markets and buyers
Simple ways to brainstorm and identify potential sponsors eager to pay you to speak to or work with their members, dealers, employees, or customers
Google search terms and Google Alerts that will keep a steady stream of fresh leads pouring into your inbox week after week, month after month

PHASE 3: Contact Strategies and Guided Implementation

Finally, you'll get everything you need to effortlessly connect with those high-probability prospects you just identified. If you love the phone, you'll use the phone... if you love to write, you'll write. And no matter what your approach - online or offline - you'll get exactly what to say at every step using "done for you" templates and pre-written tools.

During PHASE 3, you're getting:

A complete set of outreach tools, templates, scripts, and a game plan that puts it all together for you
Email templates
Phone scripts for initial contacts, follow-up, voice mails (where so many speaking gigs are lost!) and actually closing the deal
Ready-to-use templates for pitching and getting your articles placed in key publications aligned with your target market and topic (magazines, newsletters, industry journals, trade publications)
A social media game plan for effectively using your own blog plus LinkedIn, Facebook, Twitter, and YouTube to expand your reach and deepen your connections to your target buyers (all in less than 2 hours per week)
Templatized tools and affordable strategies for reaching media outlets and specific journalists who cover your topic and industry
A customizable 5-part sponsor pitch letter that will get the attention of potential sponsors and open doors for you to have more and better conversations that lead to more revenue while making the sponsor feel great about working with you

You'll put all the pieces together - the WHO, WHAT, and HOW plus hand-selected marketing activities and tasks that you'll actually enjoy doing.In short, you'll get a customized INSTANT-ACTION marketing and selling plan that FITS, WORKS and LASTS... and you're also getting the help and support you need over time to IMPLEMENT it to create RESULTS.

And you'll be able to answer the 4 magic questions about branding, targeting, and connecting that every professional speaker and consultant asks - and these answers will (finally!) open the floodgates of the lecture circuit for you:

1. What do I say?
2. How do I say it?
3. What do I do?
4. How do I do it?

Imagine a totally personalized program where we work together to assemble the following ingredients and get YOU ready to kick some serious butt on the lecture circuit:

Crystal clear definition of your target markets and audiences and what makes them "tick"
Your "Marketing Language Bank" that speaks your clients' language about their own most pressing problems
A thorough understanding of what to SAY and DO today so your lecture circuit marketing WORKS tomorrow, and next month, and next year
A detailed lecture circuit blueprint and roadmap of all your key groups, decision-makers, influencers, publications, referral partners, potential sponsors, networking venues, blogs, and social media destinations ALL with a high probability of generating repeat and referral business for years to come
A complete arsenal of marketing tactics, filled-in templates, and completed tools you can deploy immediately to reach out to those targets, open sincere value-first conversations, get booked - and stay booked!

This one-of-a-kind program is NOT a teleseminar, NOT a class, NOT a group. It's YOU, ME and building YOUR lecture circuit strategy, creation of your customized marketing and sales tools, PLUS me on your team guiding you 1-on-1 at every step of implementation.

We'll focus 100% on generating MORE leads, BETTER prospects, and BIGGER sales for your speaking, consulting, products, and professional services.

How does The Lecture Circuit™ work and what's the investment?

1-on-1 private sessions by phone and/or in-person if mutually convenient
Working through a defined system
Completely personalized to YOU, your strengths, preferences, and the needs of your business
The Lecture Circuit™ has two different options for you to choose from:

Level 1: You get up to six months of 1-on-1 personal access to create, operationalize and help you execute your plan (Note: most people prefer to work through the program in 3-4 months to maximize momentum, accelerate your results and shorten your "time to revenue.") Investment: $9,500.
Level 2: Includes Level 1 PLUS professionally designed speaker marketing materials: 5-page premium website, speaker one-sheet, digital media kit (PDF), complete identity package, proposal and agreement templates, customized email, phone, and social media scripts. Investment: $14,500.

Enrollment is by application only. Email me at david@doitmarketing.com if you'd like to be considered for the program. I'll send you the application materials and guidelines.

I look forward to hearing from you if you're one of the FEW smart, brave, and committed speakers, consultants, authors and experts who wants to FINALLY master the ins and outs of getting booked on the lecture circuit - not someday - but right NOW.

-- David Newman

Contact us or call (610) 716-5984 to learn more.

Marketing Speaker | Marketing Coach | Speaker Marketing Coach
Small Business Marketing Consulting Coaching
Small Business Speaker | Doit Marketing

Accolades:

"I’ve accomplished more working with David than I have with all the other advisors, mentors and consultants combined. Specifically, in terms of marketing strategy, pricing structure, how-to-get-published-and-establish-credibility, on and on and on, David’s advice is practical, easy-to-follow and immediately usable."
-- Mark Parham, professional speaker and trainer

"David's coaching program is the perfect blend of branding, product development, strategy, and week-by-week implementation that has helped me take a serious look at all of my marketing and sharpen what's working, throw out what's not working, and raise the bar on my success as a professional speaker. What David teaches definitely isn't easy - but the value is enormous."
-- Richard Tremblay, professional speaker and consultant, Catch Your Roadrunner

"I am 100% thrilled with David's program. To be able to work on my business, week in and week out, with focus, momentum, specific strategies, and detailed implementation assignments makes all the difference. At first, I wasn't sure of the ROI on spending this kind of money. Turns out, dollar for dollar, this program is the #1 best investment I've made into my professional speaking career."
-- Jim Bob Solsbery, professional speaker and author of Laugh Your Way Out

"This program has forced me to ask some hard questions - but unlike trying to answer them on my own or with my staff, David provided the framework, tools, and resources to answer them smartly and always with an eye toward generating more revenue and profit both long-term and right now. As a business owner, this is precisely the bottom-line perspective that I need to take my speaking and training firm from 6 figures to 7 and beyond."
-- Hugh Culver, Certified Speaking Professional, CEO Marathon Communications

"Having experienced a multitude of other programs, I was astonished at the tangible and immediate results of David's action-oriented program. I walked away with 2 results - an increase in clients and revenue, and a yearning to continue to apply these skills. Finally... something that works!"
-- Gail Welkes, President,
Focus Personnel

"I came to this process with a boatload of raw material. In a very short time, your insights helped put all the pieces together in a highly marketable package. You provide extremely high value. I'm still learning from your ideas!"
-- Skip Shuda, author of
The Cheap Revolution

"Thank you for giving me the template for a 'business plan in a box' and then providing the keys to personalize it for my business."
-- Jim Buro,
Wall Street Speaking

"David, I keep hearing such good things about your work in small business marketing and business development. Keep it up and thank you!"
-- Mark LeBlanc,
National Speakers Association President 2007-08

"David, your program is right on target: practical, nuts and bolts, and loaded with valuable resources, new ideas, strategies, tools, and tactics that all of us can benefit from. In over 30 years of my professional career, I’ve rarely seen your unique combination of professionalism, humor, mile-a-minute content, and high level of personalization and client engagement. If people don't get $30,000 or $40,000 of value, they must be sleeping. Thanks again!"
-- Steven M. Horner,
Horner & Associates LLC

"I've had the privilege of coaching Google, IBM and other blue-chip companies. So I know excellence when I see it. And David Newman's advice and guidance are excellent! He provides you with the mindset and the skill set to help you achieve the results you seek!"
-- Daniel Grissom,
Certified Speaking Professional

"David's marketing expertise is second to none, especially as it relates to positioning, targeting, branding, strategy, and using the web. He has helped me with all of the above! His teaching style is dynamic while providing a ton of content and actionable approaches you can implement today! You are absolutely insane if you don't hire him now. Do it!"
-- Michael Goldberg, Certified Speaking Professional

"David Newman knows how to market. He knows how to help others market themselves. He is also incredibly generous with his ideas and time. David's the consummate pro!"
-- Marjorie Brody, Certified Speaking Professional and CPAE Speaker Hall of Fame