Do It! Marketing Blog: Marketing for Smart People™

Marketing for professional speakers: Conference cancellations

Scary scary email I got this morning from a conference where I was the keynote speaker last year:
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Please be informed that the AMMC Conference has been cancelled!

With so many other conferences being cancelled, cuts in travel budgets and staff reductions, we must do what is best for our institutions during this period where generating revenue and reduction in spending has become a top priority. We apologize for the inconvenience and will be keeping the AMMC ( http://artmuseummembership.org/ ) website live with updates on next steps.

We will also be posting the program, with the speaker's information, so that you can contact the person directly with your questions. We will continue to think of other ideas on how the website can be utilized.

Thank you!

The AMMC Advisory Committee
http://artmuseummembership.org/
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My take on this -- please re-read this sentence and look at the crazy backwards logic of it: we must do what is best for our institutions during this period where generating revenue and reduction in spending has become a top priority.marketing for professional speakers

Hellloooooooo.... Isn't that THE #1 reason to have the conference - to HELP your members "generate revenue and reduce spending" while increasing ROI, serving THEIR customers better, and innovating with agility and new skills to combat the outside conditions that no one can control?

This is scary thinking, folks... I'm fully aware of economic reality, but this pretzel logic just makes me want to shout from the rooftops -- YOU NEED MEETINGS NOW MORE THAN EVER!!!!!

Good luck trying to figure out where to go from here ON YOUR OWN.

-- David

Tags: marketing for speakers, keynote speaker, motivational speaker, professional speaker marketing