A client of mine is launching a new professional services business venture. She has identified Responsible Leadership as her expertise and distinction in the marketplace. She wants to name her company Responsible Leadership and build it out under the domain she already bought, www.ResponsibleLeadership.com She asked me what I thought of that name.
I told her - we gotta be careful.
The name is not going to stand on its own - it's going to become your methodology, your approach, your brand, and the umbrella that spans all of your offerings.
Soooo.... make sure you love all of the following, too... (Go ahead and plug in YOUR brand or YOUR words that articulate your fabulousness below):
- Responsible Leadership Assessment
- Responsible Leadership Retreats
- Responsible Leadership Survey
- Responsible Leadership Seminar
- Responsible Leadership Training
- Responsible Leadership Coaching
- Responsible Leadership IQ
- Responsible Leadership Conference
- Responsible Leadership News
- Responsible Leadership Blog
- Responsible Leadership Ezine
- Responsible Leadership Summit
- Responsible Leadership Tools
- Responsible Leadership Certification
- Responsible Leadership - the book
- Responsible Leadership - the keynote
- Responsible Leadership - the MBA guest lecture
- Responsible Leadership - the podcast
- Responsible Leadership - the PBS Special
- Responsible Leadership - the video series
- Responsible Leadership - the E-learning course
- Responsible Leadership - the 6-month leadership development course
- ... and so on!
So naming your company is no joke. And I'm not just saying that because I'm a marketing speaker and marketing coach and do this work all day long for a living! It really is a BIG, far-reaching decision.
You want everything to line up under your brand so you get a self-reinforcing marketing system where all the pieces "fit and click" - or in sales-speak, so you have plenty of opportunities for cross-selling, up-selling, and cross-pollination.
You want to own the "thought leadership platform" around your name and your offerings.
Question: How does YOUR professional services empire stack up?
Please leave a comment below and let us know!!
