Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition

Book Description:

Kick your business into high gear with this fast, fun, pull-no-punches guide.

As a business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

Avoid "blah, blah, blah" marketing
Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
Get noticed
Position yourself as an expert
Become the obvious choice in your market
Do social media right
Learn to speak prospect language about prospect problems
Get a steady stream of referrals
Identify and focus on high-payoff activities
Cultivate and leverage enthusiastic advocates
And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

Book Glamor Photos:

PROLOGUE
Doing Your Best is Not Enough

PART ONE: MARKETING ROCKS
Introduction
1. Stop Throwing Money Into a Marketing Black Hole
2. First WHO, Then WHY—and Your WHAT Comes Last

PART TWO: IT’S ABOUT THEM, REALLY
3. Who are YOU?
4. What Do You Want to Be KNOWN For?
5. Who Are THEY?
6. Show Up with a Bucket
7. Hula Hoops® and Kool Aid®
8. Avoid Blah-Blah-Blah Marketing
9. Stop Selling Sugar
10. Visibility + Credibility = Buyability
11. 50 Reasons People Should Buy From You

PART THREE: LEARN TO SPEAK PROSPECT
12. Build Your Marketing Language Bank
13. Seven Questions to Identify Your Best Buyers
14. Don’t Fall into the Same-O Lame-O Trap
15. Zero In On Your Pain/Gain Factors
16. How to Build Your Prospect Phrase Book
17. The Only 3 Problems You Can Solve
18. You Solve People Problems
19. You Solve Process Problems
20. You Solve Profit Problems
21. Control is Priceless
22. Your Buyers Are Lazy, Busy, Befuddled
23. Clarity Indicates Expertise
DO IT! Success Strategy: What a Nine-Year-Old Can Teach You About Sales Clarity

PART FOUR: EXPERT POSITIONING
24. How to Profit from 3PR
25. CEO Speaking is Your Best Weapon
26. Which Audiences Pay Off?
DO IT! Success Strategy: Boost Your Business with Press Releases
27. Be Serious
DO IT! Success Strategy: 10 Ways To Win Clients
28. Chasing Chum Makes You a Chump

PART FIVE: DOMINATE SOCIAL MEDIA
29. Killer Social Media Scripts
DO IT! Success Strategy: Be Programmatic in Your Marketing
30. 7 Rules for Your Email Signature File
31. The (Real) IDIOT’S Guide to Social Media Marketing
32. I: “I, Me, My” Syndrome
33. D: Dumb It Down
34. I: Information Without Invitation
DO IT! Success Strategy: Focus on Your Talk Triggers
35. O: Overselling
DO IT! Success Strategy: Three Ways to Be More Visible and Credible on Social Media
36. T: Talk without Action
37. S: Short-term focus
DO IT! Success Strategy: 12 Tips to Becoming Successful on LinkedIn

PART SIX: THE “S” WORD
38. Sell Like a Girl
39. Your Sales To-Don’t List
DO IT! Success Strategy: 6 Rules for Selling to the C-Suite
40. You Don’t Need Sales Training

PART SEVEN: GET MORE LEADS
41. Market to People Who Are Already Listening
42. Why You DON’T Want to Be in the Book
43. Old Media is Dead! Long Live Old Media!
44. Nobody Is Going to Steal Your Idea
DO IT! Success Strategy: 6 Ways to Generate Sales in Your Small Business

PART EIGHT: GET BETTER PROSPECTS
45. Five Reasons You’re Getting Referred to Losers—And How to Fix It
46. Build Your Referral Blurb
47. Don’t Be a Referral Jackass
48. Work Your Network
DO IT! Success Strategy: The Least-Cost, Highest-Return Marketing Strategy EVER
49. Why Your Inbound Leads are a 911 Call
50. 7 Stupid Ways to Blow Up Your Sales Process
51. Five Signs that Your Prospect is Giving You Too Much BS
52. Your 9-Point Client GPS
53. How Good of a Client Will You Be?

PART NINE: ELIMINATE ROADBLOCKS
54. RBI Meets CSI
55. Become the Missing Piece
56. Stop Wasting Your Time Following Up
DO IT! Success Strategy: Why People Don’t Return Your Phone Calls and How to Fix It
57. Nobody Leaves Hungry

PART TEN: YOUR BUSINESS DNA
58. Branding is BS
59. Your Name Supports Everything You Do
60. BMW at One Dollar Over Invoice!
61. You’re Competing with Idiots—and They’re Winning
DO IT! Success Strategy: How CRM Systems Can Cut Your Expenses and Save Your Bacon
62. Diversify While Still Specializing
DO IT! Success Strategy: 11 Ways to Own Your Niche
63. Focus on Strategy Not Tactics
64. Planning Trumps Passion, Every Time!

PART ELEVEN: PERSONAL SUCCESS STRATEGIES
65. Confidence is Sexy
66. Charm is NOT a Four-Letter Word
67. Lone Wolves Starve to Death
68. Live Out of Your Calendar Not Your Inbox
69. Five Ways to Use Email Without Getting Sucked In
70. The Secret Sauce
71. Do WHAT You Love for the PEOPLE You Love

PART TWELVE: TAKING ACTION
72. Five Marketing Moves for Business Success
73. Move 1: Move Up
74. Move 2: Move In
75. Move 3: Move Ahead
76. Move 4: Move Aside
77. Move 5: Move Alone
DO IT! Success Strategy: Four MORE Small Business Moves that Matter

PART THIRTEEN: Your 21-Day Launch Plan
Day 1. Who are YOU?
Day 2. Who are THEY?
Day 3. Develop Your Platform-Building Plan—Part I
Day 4. Develop Your Platform-Building Plan—Part II
Day 5. Personal Branding, Domain and Web Setup
Day 6. Research and (Re-)Set Your Prices
Day 7. Article Day
Day 8. Rest Day
Day 9. Website Setup or Review/Revision
Day 10. Building Inbound Links
Day 11. Assembling your basic presentation
Day 12. Build a simple one-sheet
Day 13. Find Speaking Leads and Places to Deliver Your Client-Magnet Presentation
Day 14. Ask for A-I-R (Advice, Insights, Recommendations)
Day 15. Article Submission Day
Day 16. Rest Day
Day 17. Product Development Day
Day 18. Create your email and list-building platform
Day 19. Social media day
Day 20. Map out your organization chart
Day 21. You made it!!!

Your 21-Day Do It! Marketing Playbook
How to Reach Us
How to Order Books for Your Organization
Instant Profit Center: Use This Book with YOUR Clients
About the Author
Index