Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach Tip: Everything old is profitable again

 

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Old is the New "NEW" - meaning, when it comes to marketing, everything old is profitable again! 

As a marketing speaker and marketing coach, I'm always being asked, "What's new? What's next?" Well, this answer may surprise you...

If you've been doing business (online or not) since the 1990's, today's marketing landscape should be eerily familiar... 

Check out these "retro" tactics - they're BACK and BIGGER and BETTER than ever... 

1. Online advertising - Google AdWords was the Granddaddy of them all... Remember when you could just buy some banner ads and the leads would pour in? (Yah, me neither. It was ALWAYS more complicated than that!!) Modern update: Advertising on Facebook, Linkedin, and Twitter (and yes, Google of course) is creating a whole new online ad boom - just like the good old days!

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

2. Pop-up ads and pop-up offers - long the scourge of the Internet, pop-ups (and pop-under, pop-over, PopTart and every other sneaky variation) were rampant in the 1990's and early 2000's. Until the pop-up blocker industry came along, made millions of dollars, wiped the evil pop-up off the face of the earth... until today when pop-ups are back, bigger and better than ever.

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

3. Teleseminars - 10 years ago, you couldn't spit without hitting some business guru offering free teleseminars to showcase his or her products, services, or programs. Or offering paid teleseminars to generate a lot of revenue quickly. Fast forward to today, yes we have webinars, Google Hangouts, and virtual training - but guess what? Old school teleseminars are back, bigger than ever.

Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money. 

p.s. I don't know much about online advertising or pop-ups, but you can grab a boatload of actionable information on teleseminars (both Teleseminars as Marketing - and Teleseminars as Revenue) in this free "Teleseminar Domination" video series. Enjoy!

Click below to grab your FREE videos...


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Tags: marketing for speakers, marketing for coaches, consultant marketing, thought leadership marketing, coach marketing, teleseminar marketing, teleseminar selling, trusted advisor marketing, marketing for trainers, marketing for authors, marketing for consultants, do it marketing, lead generation