Do It! Marketing Blog: Marketing for Smart People™

Marketing Concept: Viral is for Morons (Here's Why)

Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true. 

How many times have you heard professional services marketing ideas like:

  • We'll make a funny YouTube video ...and it'll go viral!
  • We'll post a really controversial/ snarky/ edgy blog ...and it'll go viral!
  • We'll create a really cool ebook ...and it'll go viral!
Take a look at this well-done Slideshare from the smart marketing folks at espresso:
The Ugly Truth About Viral Marketing
So... What do you think? Use the COMMENTS area below and...
professional services marketing blog

Tags: marketing speaker, consultant marketing, consulting firm marketing, marketing concept, thought leadership marketing, word of mouth marketing, viral marketing, marketing professional services, professional services marketing, entrepreneurship, marketing ideas, speaker marketing, social media marketing, content marketing, inbound marketing