Marketing Concept: Viral is for Morons (Here's Why)

Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true.

How many times have you heard professional services marketing ideas like:

Take a look at this well-done Slideshare from the smart marketing folks at espresso:

The Ugly Truth About Viral Marketing

So... What do you think? Use the COMMENTS area below and...

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