Do It! Marketing Blog: Marketing for Smart People™

3 Secrets to Great Conferences

conference oldI go to a fair number of conferences, both as a speaker and as a plain old participant. 

Some conferences are great - and some... well, not so much. 

In my experience, a great conference combines three secret ingredients for success. 

What are they? 

Glad you asked. 

Here they are... 

1. Speaker management - Give me high-energy, high-content speakers who deliver the goods. Strong content delivered with authenticity, enthusiasm, and with a clear point-of-view. I don't want to hear speakers who deliver same-o, lame-o information (i.e. crap that I could just as easily read in a book or find in a Google search). I want to be shaken, stirred, riled up, smacked down, and taken for a ride. No vanilla speakers. I want you to bring the mango gelato, the sriracha sorbet, the oddballs, the freaks, the wild ones. 

2. Engagement management - Don't (please don't) make me sit in a theater, an auditorium, or a meeting room and watch from my seat. I want to interact. I want to engage. I want to collaborate, communicate, and cross-pollinate with the speakers, the audience, the organizers. I want you to put the CONFER back into the word CONFERENCE. I want to strategize, conspire, and confab with all the amazing people in the room. Not just the gal to my left and the guy on my right. Not just during deeply misguided Q&A sessions that ruin even the best talks. All. The. Time. Mix it up - mini-seminars, peer-to-peer jam sessions, strategic mastermind roundtables. Put the intellectual talent of the room on stage and let's REALLY dig in.

3. Time and experience management - Never start late. Let me repeat that - never, EVER start late. No session or panel longer than 20 minutes. Less and faster is the name of the game. Take the sage off the stage and put the guide on the side. Move me around the theater - into the lobby, up on the platform, out in the hall. Mix, mingle, shake up the stale conference format. No more 1-to-many. Make it many-to-many. Or 1-to-1. Manage my time. Manage my experience. Connect me. Inspire me. Fire me up. Let me feel important. Let me plug in to the event and the people you've brought together. Stir my pot. Season my soup. I want to leave your event feeling like I'm a rock star who just played a set with the best musicians on the planet. I want to feel LUCKY to have been part of your event. I don't want to leave with information. I want to leave with insights specifically designed to help me kick some serious ass. I want to leave with my action plan for global domination AND a whole army of new friends whom I can call on to make it happen. 

Can your event do that for me? 

'Cuz if it can't... I won't be there. I'll just stay home. And read a book. Or jump on Google. Or watch videos on

I don't need to travel and use up my time, money, effort, and energy going to your old school conference with a string of speakers who talk at me while I sit with a random bunch of strangers who'll never even get to know my name.

The bar has been raised. Those events are so past their expiration date that they're starting to stink like an old bucket of yogurt.   

Want to experience something new and better? 

Join me for the America Talks Business conference in Philadelphia on July 25, 2013. 

The future is here. Now. 

Join us?

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing speaker, marketing concept, word of mouth marketing, conference, small business conference, America Talks Business, viral marketing, entrepreneurship, marketing coach, small business marketing, thought leadership, small business marketing speaker, conference speaker, marketing conference

Guerrilla Marketing from the Source...

jay conrad levinsonMy friend and mentor, Jay Conrad Levinson asked me to send this special invitation to you below... this program may be exactly what you need to kick off your 2013 with a BANG and generate the results you want in your business.
Learn Guerrilla Marketing from the man who invented it, Jay Levinson. Whether you are a small or medium sized business owner, in marketing or sales, or are a CEO, your business will be invigorated and you will gain fresh perspectives on moving forward after attending the Guerrilla Marketing Intensive. There is no better investment.

Jay is a winner of first prizes in all the media, he has been part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, and the Jolly Green Giant. He was a First prize winner at both the Cannes Film Festival and Venice Film Festival. He is the best selling author of the Guerrilla Marketing series.

We keep the Intensive under ten people as they are at Jay's personal home in Debary, Florida.

The next date for live training with Jay himself is:
  • November 12th - 14th, 2012
We hope you can make it..

If you want to reserve your seat, please register as soon as possible here.

PS: Read what this year's attendees have said about the Guerrilla Marketing Intensive.

I must tell you, this week was one of the most informative and productive weeks I have had in a very long time. Jay and Jeannie were wonderful hosts and teachers. I left there revved up and ready to take my business to new heights through Guerrilla Marketing.
Tom Lemery, President & CEO
Creatacor, Inc.

I just wanted to say thanks again for a great 3 days. You've motivated, inspired and given me the tools to take the action that I have been procrastinating.
Kelli Hoskins, CEO & Master Business Coach
ActionCOACH /The World's #1 Business Coaching Firm

Amy, I should tell you that I am in love with your parents. Jay and Jeannie are so amazing.
Elayna Fernandez, The Positive Mom Foundation
Bestselling Author | Guerrilla Positioning Strategist

I would like to thank you for your wonderful hospitality at the Intensive. Jay was just fantastic.
Ashish Desai, Sujanil Chemo Industries

Click here to learn more.

Tags: marketing speaker, marketing success, word of mouth marketing, viral marketing, guerrilla marketing, marketing professional services, entrepreneurship, small business marketing expert, marketing strategist, small business marketing, small business marketing coach, marketing tips

Marketing Concept: Viral is for Morons (Here's Why)

Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true. 

How many times have you heard professional services marketing ideas like:

  • We'll make a funny YouTube video ...and it'll go viral!
  • We'll post a really controversial/ snarky/ edgy blog ...and it'll go viral!
  • We'll create a really cool ebook ...and it'll go viral!
Take a look at this well-done Slideshare from the smart marketing folks at espresso:
The Ugly Truth About Viral Marketing
So... What do you think? Use the COMMENTS area below and...
professional services marketing blog

Tags: marketing speaker, consultant marketing, consulting firm marketing, marketing concept, thought leadership marketing, word of mouth marketing, viral marketing, marketing professional services, professional services marketing, entrepreneurship, marketing ideas, speaker marketing, social media marketing, content marketing, inbound marketing