Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: How to Profit from Licensing and Certifying Others

consulting revenue roadmapAs a consultant, author or thought-leading professional, have you considered building long-term recurring revenue into your business model with licensing and certification programs?

Obviously, this is a huge topic but I wanted to at least get you started thinking about it in this post because the potential is so great. This is your ticket to breaking free of the time-for-money trap once and for all.

Imagine a handful of certified consultants delivering your programs for clients large and small all across the country – or even across the world.

Now imagine a dozen of them. And then imagine two dozen. And then imagine a hundred of them. You can see where this is going… pretty exciting for most of us to consider.

If your empire is based on “Responsible Leadership” – you could have a small army of “Responsible Leadership-Certified” Consultants. This is exactly what my friend John Jantsch did with Duct Tape Marketing – what John Maxwell did with his “John Maxwell Team” and what dozens of training firms – who are now multi-million dollar corporations – have done, like Dale Carnegie, Franklin Covey, AchieveGlobal and many others.

But my point is that it started with the first licensee. The first certified consultant. And even before that, it started with things YOU can start to put in place tomorrow – the first subcontractor. The first remote coach. The first on-demand consultant who goes out to your client to deliver your program under your brand.

And who makes you money that is suddenly NOT connected to your personal time, attention and presence.

There are two steps to this piece of your entrepreneurial puzzle – productizing and systematizing. You have to have all your consulting products buttoned down. Training manuals, consultant toolkits, leader’s guides, audios, videos, whatever is part of your flagship package.

And then you need to document all the processes, delivery systems, timelines, backoffice operations, and client-facing experiences that need to happen to deliver the consulting results you are promising to deliver.

Does this take a fairly significant up-front effort? You bet.

Does it pay off handsomely if you are committed to seeing it through? Definitely. 

NOTE: Join us for the "Consulting Revenue Roadmap" teleseminar on Wed. May 8th to get a whole slew of ideas for boosting your consulting success. Register right now so you don't miss out. 

Tags: marketing for speakers, marketing speaker, marketing for coaches, consultant marketing, consulting firm marketing, thought leadership marketing, trusted advisor marketing, consulting, professional speaker marketing, marketing strategist, marketing for authors, marketing for consultants