Many of my marketing mentor clients want to boost their online presence - in the words of my pal Henry DeVries, they want “more blogs, more buzz, and more business.”
So how - exactly - do you generate more buzz around your online platform?
One of the easiest ways is to host conversations and dialogue on your blog by proactively inviting your readers, subscribers, and visitors to leave comments.
There are two paths to doing this - and one is a whole lot more effective than the other. But either one is better than doing nothing at all. More on that in a moment...
How to Generate a Ton More Blog Comments in 10 Seconds
Approach #1: Ask! (General)
End each of your blog posts with an invitation to comment. Don’t just ask “What do you think?” - you have to be more explicit and TELL people to use the comment feature on your blog - and then tell them what to do to get there.
Example #1:
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on these ideas and join the conversation...
Approach #2: Ask! (Specific)
One of my favorite clients, Integrity-Based Leadership expert Richard Melancon, recommends taking this one step further. Rather than asking broadly for comments at the end of your blog posts, Richard is a fan of asking very specific questions directly related to the content of the blog ideas you just shared.
Example #2:
For my recent post, “I’ve Quit and Here’s Why” I took Richard’s advice and used the following at the end of the post:
What have YOU changed up in the last 3-6 months to STOP doing what doesn't matter and start DOING more of what matters most? Please use the COMMENTS area below to share your specific changes and how they've freed up more time or made you more money...
Example #3:
On my previous post, “17 Keys to a Great Sale and a Great Date,” I used this:
What do you think? What parallels do you see between dating and selling? How have your best sales conversations unfolded? Please share your advice, insights, and experiences in the COMMENTS area below...
Big difference, right?
There’s no right and wrong here - you may want to try both approaches and see which one generates more comments, more dialogue, and more good conversation with your fans, followers, and readers. The proof is in the pudding.
As for me... well, you can see what I’ve decided to do below.
What do you think about inviting blog comments in a general way or a specific way? Have you gotten better results with one or the other? Please share your own blog commenting philosophy in the COMMENTS area below and...
