The Speaking Show with David Newman

Episode 74: Shell Brodnax

Association Insider Secrets with Shell Brodnax

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For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,000 members, 50 chapters, and 300 leaders. Shell was voted as one of the Top 100 Most Influential People in Real Estate Staging.

In this episode, Shell Brodnax sits with David and gives us insights from the point of view of an association and what they look for in speakers for their events. Shell also talks to us about staying relevant in your niche, coming up with new programs, and what makes a successful association!
 

In This Episode, You'll Learn...

  • How Shell landed her first job over a bet
  • How the universe presented the trade association industry to Shell
  • Shell’s ‘Staging to Sell’ program
  • About the speaker selection process
  • Know the ‘gripe’ of your industry
  • Staying relevant in your niche
  • The RESA Edge events
  • What separates a successful association from a failing one
  • What tier of speakers is the best value
  • ‘Stager Talk’
  • What to do after an event to extend your value as a speaker
  • Offering speaker recommendations to associations after an event
  • Give the people what they want

 

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Episode 73: Diane DiResta

Knockout Presentations with Diane DiResta

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Diane DiResta, Certified Speaking Professional, is founder and president of DiResta Communications, Inc. Known as the Speaking Strategist, Diane brings over 20 years as a communications expert and speech pathologist using her unique 4M approach. Her company works with Fortune 500 companies, media trains sports and entertainment celebrities from the NBA, WNBA, USGA and coaches C-level executives how to exude executive presence and shine on the platform. She’s been featured on CNN and quoted in the NY Times. WSJ, Investor’s Business Daily, the London Guardian, Fast Company and more. Diane is a past president of NSA NY chapter and recipient of the Golden Mic award.

As a professional speaker, Diane has spoken in Africa, the Caribbean, Europe, Russia, the Middle East and South America. Prior to establishing her company, she was an AVP at Drexel Burnham, a training specialist for Salomon Brothers and a Speech Pathologist for the NYC schools. She holds a master’s degree in Speech Pathology from Columbia University, is a graduate of CoachU, and the author of the popular book, Knockout Presentations. Now in its 3rd edition.

Diane, the presentation guru, talks with David about some of the best practices of delivering knockout presentations! Including effective use of PowerPoints, note cards, developing an overall solid structure for your presentation, and steering away from disaster in a Q&A session!
 

In This Episode, You'll Learn...

  • Becoming the presentation guru
  • Gifted speakers are born, effective speakers are made
  • The ‘YAM’ Formula
  • Using PowerPoints in your presentation
  • How speaking skills move markets
  • Referencing, not reading when using note cards
  • Putting prices on your website
  • Opening and closing a presentation effectively
  • One reason why meetings are ineffective
  • Managing a Q&A session
  • Using humor, not jokes in your presentation
  • How speaking is the new competitive advantage

 

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Episode 72: AJ Wilcox

LinkedIn Advertising Revealed with AJ Wilcox

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AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.

LinkedIn Ads expert and founder of B2Linked.com, AJ Wilcox reveals the secrets to successful advertising via LinkedIn! AJ tells us the best ways of determining a target audience for advertising and generating leads through speaking and landing pages.
 

In This Episode, You'll Learn...

  • Who should be thinking about advertising on LinkedIn?
  • LinkedIn vs. Facebook for advertising
  • What if you’re already doing well organically?
  • What you need to know to determine a target audience
  • Lead generation with landing pages
  • Putting prices on your website
  • Lead generating speaking vs. Revenue speaking
  • Know how you get paid
  • Tracking where clients come from
  • Getting into courses
  • 3 niches that work well on LinkedIn
  • Lead magnets and hard sell; Knowing the difference

 

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Links and Resources

  • B2Linked - Free LinkedIn Ads startup checklist that contains everything that a new advertiser needs to get started
  • Where to find AJ: LinkedIn and Twitter

 

 

Episode 71: Joel Schwartzberg

Smarter Email with Joel Schwartzberg

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Joel Schwartzberg has been teaching effective presentation and messaging techniques to corporate, group, and individual clients since 2006, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter (October 2017, Berrett-Koehler). His clients include American Express, Blue Apron, the American Society for the Prevention of Cruelty to Animals (ASPCA), Comedy Central, the American Jewish Committee, the Brennan Center for Justice, and the Georgetown University Executive Global Strategic Communications Program.

Joel returns to The Speaking Show to discuss with David the best practices of sending effective emails and conveying the right message over a medium of communication where much of our human interaction is gone!
 

In This Episode, You'll Learn...

  • Some generic mistakes made with email conduct
  • Writing crystal clear subject lines
  • Writing a ‘you’ centric email and personalization
  • Salutations: Best ways to intro in an email
  • Closing an email without sounding insincere
  • Negative impacts of poor grammar
  • How to politely say ‘no’

 

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Episode 70: Scott Chesney

The Heart of Motivation with Scott Chesney

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Scott is a world-renowned motivational speaker to over 1.5 million people in 40 countries.  Some of his clients include The United Nations, The Pentagon, FBI, Fortune 500 corporations, associations, sports teams, colleges and universities, and K-12 schools.  He is also a popular Life Coach.  Scott and his wife and two children reside in New Jersey.

Scott tells us how he created a business by telling his life story and motivating people around the world to overcome their adversaries, and how he stumbled upon becoming a life coach. Scott also discusses how he manages to find his self-worth when determining financial compensation without disconnecting from the higher purpose of his business.
 

In This Episode, You'll Learn...

  • How Scott became a professional speaker
  • Determining a worthy fee
  • Target what you want, take what comes
  • Scott’s current target market
  • Getting into coaching

 

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Episode 69: Mark Hunter

High Profit Prospecting with Mark Hunter

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Mark Hunter talks anything and everything that has to do with prospecting with David! Mark shares with us why phone calls are his primary tool for prospecting and walks us through a typical call with a prospect. He also tells us why he feels it’s never been easier to secure a gig and how to avoid being a ‘dollar speaker’.
 

In This Episode, You'll Learn...

  • Why nobody prospects enough
  • A Mark Hunter prospect call from start to finish
  • Being in charge of the initial contact
  • Taking the assumptive approach
  • Best way to maintain fee integrity
  • Amount of time that should be put towards prospecting
  • Talking in their language

 

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Episode 68: Christine Cashen

Funny Speaker: Serious Business with Christine Cashen

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Christine Cashen delivers a fast-paced, hilarious program with useful content that makes her a sought-after speaker worldwide. For more than 20 years, she has jazzed an amazing variety of audiences throughout the United States, Canada, South Africa, and Australia. Christine is an authority on sparking innovative ideas, handling conflict, reducing stress and energizing employees.

Before hitting the speaking scene, Christine was a university admissions officer, corporate trainer, and broadcaster. Christine holds a Bachelors Degree in Communication and a Masters Degree in Adult Education. She is a member of the National Speakers Association and is a Certified Speaking Professional (CSP).
 

In This Episode, You'll Learn...

  • How Christine went from running day-long training and consulting sessions to one hour keynotes on the big stage!
  • How does she compact all of that expertise in to such a short amount of time?
  • How she chooses her topics for these keynotes
  • A new top secret segment she’s been working on

 

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Episode 67: Gregory Diehl

Becoming an Influential Author with Gregory Diehl

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Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people’s conceptions of self. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. In his free time, Gregory kidnaps felines from streets around the world and bathes them in his sink before passing them along to strangers.

Lots of tasteful tidbits are featured in this episode for those who are aspiring authors or who are looking to self-publish. Gregory breaks down the better practices and offers tips the processes of writing, publishing, and selling a book!
 

In This Episode, You'll Learn...

  • Gregory’s professional journey
  • His new book: “The Influential Author: How and Why to Write, Publish, and Sell Nonfiction Books That Matter”
  • Handling the complexities of self-publishing
  • Brand identity and book publishing
  • How important is it really to be a ‘bestseller’?
  • Do you really need a new book every 2 years?
  • Common stumbling blocks in writing, publishing, and selling

 

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Episode 66: Eddie Turner

Facilitated Leadership with Eddie Turner

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Eddie is a C-Suite Network Advisor, a professional speaker and a national media commentator who holds international certifications as a trainer, facilitator and coach. He is an alumnus of Northwestern University where he studied Leadership and Organization Behavior and of the John F. Kennedy School of Government at Harvard University where he completed the “Art and Practice of Leadership Development” executive education program. Eddie is member of the global network of Harvard educated Adaptive Leadership practitioners in the Adaptive Leadership Network.

Eddie and David discuss his path of escaping the IT typecast, developing emerging leaders, the benefits of facilitation, and debunking the myths of imposter syndrome. Eddie also shares how he brought together the content for his book, “140 Simple Messages to Guide Emerging Leaders”.
 

In This Episode, You'll Learn...

  • Eddie’s backstory
  • From developing C-level leaders to emerging leaders
  • The myths of ‘imposter syndrome’
  • The magic of facilitation
  • Increasing impact in less time
  • Putting together the 140 Simple Messages to Guide Emerging Leaders
  • Sorting through the noise on social
  • Marketing directly to corporations or via associations

 

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Episode 65: Theresa French

Negotiating for Speakers with Theresa French

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In this episode, David and Theresa hand deliver you a cheat sheet to negotiating for your business and steer you away from tactics that can hurt your business and get you stuck in the low-level chase from gig to gig.
 

In This Episode, You'll Learn...

  • Negotiating vs. Bargaining
  • Negotiating does not mean less
  • Negotiating up and negotiating down
  • Make an upsell menu
  • …and what else?
  • Diagnosis, prescription, treatment, and outcome
  • Everything has a value

 

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