The Speaking Show with David Newman

Episode 74: Shell Brodnax

Association Insider Secrets with Shell Brodnax

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For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,000 members, 50 chapters, and 300 leaders. Shell was voted as one of the Top 100 Most Influential People in Real Estate Staging.

In this episode, Shell Brodnax sits with David and gives us insights from the point of view of an association and what they look for in speakers for their events. Shell also talks to us about staying relevant in your niche, coming up with new programs, and what makes a successful association!

In This Episode, You'll Learn...

  • How Shell landed her first job over a bet
  • How the universe presented the trade association industry to Shell
  • Shell’s ‘Staging to Sell’ program
  • About the speaker selection process
  • Know the ‘gripe’ of your industry
  • Staying relevant in your niche
  • The RESA Edge events
  • What separates a successful association from a failing one
  • What tier of speakers is the best value
  • ‘Stager Talk’
  • What to do after an event to extend your value as a speaker
  • Offering speaker recommendations to associations after an event
  • Give the people what they want


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