The Speaking Show with David Newman

Episode 72: AJ Wilcox

LinkedIn Advertising Revealed with AJ Wilcox

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AJ Wilcox is a LinkedIn Ads pro who founded, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.

LinkedIn Ads expert and founder of, AJ Wilcox reveals the secrets to successful advertising via LinkedIn! AJ tells us the best ways of determining a target audience for advertising and generating leads through speaking and landing pages.

In This Episode, You'll Learn...

  • Who should be thinking about advertising on LinkedIn?
  • LinkedIn vs. Facebook for advertising
  • What if you’re already doing well organically?
  • What you need to know to determine a target audience
  • Lead generation with landing pages
  • Putting prices on your website
  • Lead generating speaking vs. Revenue speaking
  • Know how you get paid
  • Tracking where clients come from
  • Getting into courses
  • 3 niches that work well on LinkedIn
  • Lead magnets and hard sell; Knowing the difference


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Links and Resources

  • B2Linked - Free LinkedIn Ads startup checklist that contains everything that a new advertiser needs to get started
  • Where to find AJ: LinkedIn and Twitter