Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: Say No Fast

say no fastLike you, I get a lot of offers every day.

Not just “offers” to buy things - those are easy to say no to. Rather, I’m talking about offers to read something, download something, review something, offers to get introduced to people, offers to speak, offers to connect.

The key to success - and to moving swiftly through these hundreds of micro-decisions we all face daily - is to say no fast.

Naturally, that also means you need to develop the ability to say yes fast.

But no is harder.

Saying no triggers all sorts of irrational thoughts in your brain, like:

  • I’m missing out
  • I’m being a jerk
  • I'm letting them down
  • They’ll think I’m rude
  • They’ll hire a competitor
  • And on and on and on...

None of those are true.

And most choices are reversible.

But the key to success in marketing - and in business - and in life, really - is to develop this one muscle: your DECISION muscle:

  • Do I stay or do I go?
  • Do I opt in or opt out?
  • Do I connect or do I pass?
  • Do I read or do I delete?
  • Do I say yes or no?

If you want to exercise this muscle right now (with completely no pressure and no consequence), then pop down to the COMMENTS section of this blog and post the word YES or NO. Super simple. It’ll take you 10 seconds.

Next level up from that exercise - go to your email inbox. Look at the first 20 messages. Don’t READ anything.

Just decide what to do with the email.

If it’s junk, delete it.

If it’s important, file it.

If you’re not sure… A-ha! Gotcha!!

THAT is the muscle you need to develop.

The certainty muscle - the confidence muscle - the ability not only to MAKE decisions but to TRUST your own decisions. 

  • In or out?
  • Yes or no?
  • Black or white?
  • Boxers or briefs?
  • Chocolate or strawberry?
  • Hardback or Kindle (couldn't resist!)
  • You get the idea...

As soon as you STOP “thinking” and start “deciding” - everything in your business gets easier.

You start getting unstuck.

You start building momentum.

You start implementing, moving, and acting.

And in marketing - it’s ACTION that gives you TRACTION.

So go ahead… Say yes. Say no.

Decide! Act!! Do!!!

That’s the key to your entrepreneurial success.

Let me know how I can help. (Or don’t! See how this works?)

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on saying no fast and trusting your decisions...

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Tags: marketing success, thought leadership marketing, trusted advisor marketing, marketing coaching, marketing coach, success tips, marketing tips