In order to receive the Inbound Marketing Certification, the recipient must attend a variety of courses and pass a comprehensive certification exam, demonstrating subject matter expertise in the following areas:
- Advanced Search Engine Optimization and Ranking Improvement Strategies
- How to Blog Effectively for Businesses
- Social Media and Building Community
- Business Applications for Facebook, LinkedIn, Twitter and other Social Networks
- Viral Marketing and World-Wide Raves
- Creating Strong Calls to Action and Effective Landing Pages
- Inbound Lead Nurturing (Turning Leads into Sales)
- Successful Email Marketing
- Analyzing Results and Demonstrating ROI
This certification demonstrates our expanding commitment to serving our community of professional speakers, consultants, coaches, trainers, experts, authors, and thought-leading service business owners as their "instant infrastructure" team combining:
- Inbound marketing services to make the phone ring and fill your calendar in the best possible way (when you get THEM to call YOU!)
- Offline thought-leadership marketing through article placement in leading trade, professional, and industry publications of your target market, webinars, teleseminars, guest interviews, and other hand-selected opportunities
- Admin/backoffice service and support for upselling, cross-selling, and stimulating repeat and referral business from buyers, audiences, and past clients
If you'd like to learn more about how we can help YOU generate more leads, better prospects, and bigger sales - visit Done-for-You Marketing for Speakers, Consultants, and Experts.
p.s. It's also a great way to fill your calendar with LESS time, effort, energy, and drudgery.