Marketing Concept: The Power of "Because"

Guest post from Sales Speaker Ron Karr

Imagine you have been waiting on a long line for the cashier in a supermarket. After 20 minutes your turn is finally approaching and out of nowhere someone cuts in front of you.

What would you do?  

Depending on your personality and values, the answers would vary from being quite physical to saying, “Hey buddy, the line starts back there.”  

Now imagine the same scenario, this time the person who cuts in front of you says, “Would you mind terribly if I cut in? I need to because __________”  

The reasons after the word “because” can vary from the person needing to get back to a child or animal in a car, needing to get home for an ailing person, being late picking up his kids, being late for work, not feeling well, etc.  

The actual reason matters, but it would not mean anything if the word “because” did not precede it. The word “because” signals a justification, a reason why something should be done. In the example above, not many people would... 

Read the rest of this post on Ron's Sales Expert blog here.