Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: The REAL Value of LinkedIn Skills

doit marketing linkedin skillsAs a marketing speaker and marketing coach, I get a ton of questions about LinkedIn.

Although I'm no LinkedIn expert like my pal Viveka Von Rosen, I have learned a thing or two about the REAL value of using the Skills feature on LinkedIn.

Here's a short video to walk you through how YOU can maximize the connection value of endorsing the Skills of folks in YOUR network: 

(Hit the "full screen" icon in the lower right for a bigger, sharper video)

As you've heard me say about many other social media marketing tools and tactics - the power of using LinkedIn Skills is really not about YOU. No good marketing, sales or business development tactic ever is. 

It's about THEM. 

What do you think? Please use the COMMENTS area below to share your experience and opinions about the Skills feature of LinkedIn...

doit marketing using endorsements on linkedin

Tags: marketing for speakers, marketing success, thought leadership marketing, social media, linkedin, professional services marketing, trusted advisor marketing, professional speaker marketing, marketing coach, success tips, marketing for authors, marketing for consultants, thought leadership, marketing tip, social media marketing, public speaker marketing