It all started with this passionate rant...
If I see one more idiot posting about "millionaire speaker" bootcamps or info-marketing mega-courses, or moronic pitches to "work less and make more" I'm going to pop an artery because these are complete B.S.!!
You want the secret to work less and make more?
Great - here it is in three words: DELIVER. MASSIVE. VALUE.
Maybe four more words would help: WORK. YOUR. BUTT. OFF.
In addition to my main speaking and consulting work, I've made a very nice secondary income since 2008 in group coaching programs.
HOWEVER - let's not sugar-coat things, either: they are a tremendous amount of WORK. Preparation, planning, building the modules, marketing the programs, filling the classes.
And no, these aren't the $97 per month automated type of programs with canned emails and videos.
These are personally led by me in real time with real interaction and they carry a premium price tag and they are extremely well-received.
I can say with pinpoint accuracy that between 2008 and 2010, I ran...
- The Speaker Marketing Toolkit program 12 times since 2008 ($144,000)
- The Product Development Tookit 3 times ($28,800)
- The Speaker Profit Blueprint 3 times ($23,100)
- The 30-day SpeakerLiftoff program 5 times ($37,375)
- The Do It! Marketing Accelerator 8 people at $277/month ($6,648)
- The inaugural 2014 Book Marketing Workshop had 12 people at $777 ($9,324)
So if you truly want to leverage your time, talent, content, expertise, and experience...
You must learn to create, market and sell group coaching programs.
They're a great supplement and complement to your main business as a speaker, author, coach, consultant, or independent professional.
There is no magic bullet. There is no "millionaire fairy"... Get to work and you'll get these results.
p.s. Ready to go behind the scenes and do this for your own business? If so, then this might be exactly what you've been looking for.
