Klout.
"Excuse me?" or "Yech..."
I can hear you already...
If you know what KLOUT is (www.klout.com), then you might think it's the web's version of a superficial popularity contest.
If you don't, you may chalk it up to more internet marketing mumbo-jumbo, the latest buzzword or a piece of jargon not worth knowing about...
And in both cases, you'd be wrong.
If you want to increase your online and offline influence, impact - and income - then you need to know about KLOUT.
The best KLOUT resource I've found is the great new book KLOUT Matters by Terry Brock and Gina Carr.
Recently, I was lucky enough to interview my friend, Hall of Fame speaker and technology expert Terry Brock.
Here's the video for you. Listen in to Terry's lively advice - with many high-value nuggets and takeaways for YOU as you build your marketing game plan for 2014 and beyond:
Please leave a comment below and share your thoughts about KLOUT, Twitter, Facebook, and social media engagement as a measure of genuine influence. Are you a believer? A skeptic? Somewhere in the middle? Let's discuss...
