The Speaking Show with David Newman

Episode 54: Rachel Pedersen

Social Media Management with Rachel Pedersen

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Rachel Pedersen is a social Media Strategist who specializes in creating and implementing intense social media strategies for a strong result. Rachel helps entrepreneurs grow their business with social media and shows them how to become successful social media managers!
 
Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.. Rachel and David go through the best practices of effectively managing your social media presence on all of these platforms and more!
 

In This Episode, You'll Learn...

  • Becoming the “Queen of Social Media”
  • Why you should embrace the competition
  • Tips to building your social media group audience
  • Make it less about you and more about your audience
  • How Rachel’s matchmaking service works
  • The viral wedding ring post
  • Personal and professional social media
  • Tips on utilizing Facebook, Instagram, Twitter, Snapchat
  • When to determine an idea as a failure
  • Why you should reach out to influencers
  • Automating your social media
  • When it is best to pursue podcast
  • The relevance of blogging

 

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Episode 53: Mark Sanborn

Fireside Chat About the Business of Speaking with Mark Sanborn

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Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author, keynote leadership speaker and noted expert on team building, customer service and change.

Mark shares his insight of 30+ years in the business from working in multiple markets to producing content and offers some much sought after advice for newcomers in the speaking realm!
 

In This Episode, You'll Learn...

  • Mark on the speaking industry – Past, present, and future
  • Effectively diversifying within the business
  • Maintaining brand consistency throughout a transition
  • How ‘The Five Friends’ were formed
  • Mark’s roles in Speakers’ Roundtable and Mastermind groups
  • The importance and easy of creating video content
  • Finding the right fit in an association or Mastermind group
  • Separating opportunities from distractions
  • When to determine an idea as a failure
  • Advice to newcomers on having a personal message and developing relevance within your market
  • What buyers really want from a speaker

 

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Episode 52: Pat Iyer

Books and Courses for Experts with Pat Iyer

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Pat Iyer MSN RN LNCC is a professional speaker, editor and author. Pat’s publishing career began in 1980 when she met a woman whose husband’s beating left her paralyzed. To answer the question of “Why did she stay with him” Pat wrote her class paper on battered women. At the encouragement of her graduate school professor, she turned the paper into her first article. Since then, Pat has written or edited over 800 books, case studies, articles, online courses or chapters.

Pat shares her journey of getting into writing, editing, and legal nurse consultation. Including her experience with writing her first article to co-authoring, working as a freelance editor, and creating a business of networking between attorneys and expert witnesses.
 

In This Episode, You'll Learn...

  • How Pat published her first article
  • How Pat’s networking business works
  • Thoughts on being a ‘serial entrepreneur’
  • Using a ghost writer
  • Writing like you speak – the right way to go?
  • Editing between a freelancer or in-house at your publishing company
  • Creating an online course from your book or vice versa

 

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Episode 51: Yifat Cohen

Build Your Community with Yifat Cohen

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An Engagement Maven, Yifat Cohen is a visionary. A muse. The architect behind generating a quarter of a million dollar in just 10 days with live video. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists.
She also loves speaking, strategizing and sharing her 4 min. solutions with anyone possessing a great sense of humor.

Yifat and David talk about the most effective ways to create and retain engagement from your audience through building a community of peers. They also discuss the best platforms to host your communities and how she uses her show “I’m That Geek” to engage with her audience.
 

In This Episode, You'll Learn...

  • Yifat’s beginnings with the launch of Google +
  • How she gained early access to Google Hangouts Air
  • The benefits of creating a community
  • Having a show on Google Hangouts
  • Difference between passive viewing and active participation
  • ‘Rented property’ and why you shouldn’t rely on them to build maintain your community
  • Starting on a public platform (Facebook, LinkedIn, etc..) and moving to your own real estate (website, blog, etc.…)
  • Why you should prioritize community over content
  • Difference between community and fan club

 

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Episode 50: Alfred Poor

Self-Publishing Fireside Chat with Alfred Poor

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Alfred Poor has made a career out of making complex concepts accessible to people so that they can put them to practical use. He is an experienced speaker and trainer. He offers a range of speaking programs for colleges, corporate clients, and small businesses. He also is freelance writer with thousands of columns and reviews to his credit, as well as more than a dozen books. He is available for writing assignments with online and print publications, as well as for white paper projects for individual clients.

The Speaking Show wraps up 2018 with an informative chat featuring Alfred Poor! Alfred and David discuss the best practices of successfully selling your books, how the landscape of publishing has changed over the years, and breaks down the process of getting a contract with a publisher.
 

In This Episode, You'll Learn...

  • Writing on the first HP LaserJet Printer
  • Publishing in the late 80’s and early 90’s
  • Getting paid NOT to write a book
  • How a book contract with a publisher works
  • Problems with the royalty system
  • Advances don’t sell books
  • Why it can be hard to come by an advance
  • Why there are less perks from publishing companies today
  • Problems with Legacy publishing
  • Self-publishing
  • Using a book coach
  • Why Alfred releases his books in print only (not ebooks)
  • You don’t need a book, you need a book strategy

 

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Episode 49: Tami Evans

How to Play the Long Game and Win with Tami Evans

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Tami is an energetic and thought-provoking communicator and performer, with extensive background in both corporate and independent environments. She holds a Master of Fine Arts degree and Bachelor’s degrees in Broadcasting Communications, and Theatre. She has CTI coaching training, and firmly believes laughter is a vital part of learning and living.

Tami takes us through her journey from a soap opera actress to entering the speaking world and what moves she has made to create and maintain relationships among her peers and clients!
 

In This Episode, You'll Learn...

  • Tami’s early career
  • Getting into the speaking business
  • Presenting existing tools in her own unique way
  • Transition from training to keynotes
  • Narrowing down content for keynotes
  • Make room for attendees to be the star of the show
  • Be sellable, be seen, and be solo
  • Think of bureaus as a ‘who’ not a ‘what’
  • Spend the amount you want to make on your video
  • Communicate with your A/V team
  • Speaking leads to speaking
  • Be your own bureau

 

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Episode 48: Parry Ramstead

Client Success Showcase with Kathy Parry & John Ramstead

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Kathy Parry works with leading professional services firms including: Consulting, Accounting and Banking that want to energize employees in order to boost performance, increase retention and improve staff utilization.

John Ramstead began as a Navy pilot, having flown during Desert Storm before becoming a successful startup entrepreneur and joining the management team of a Fortune 100 company. Today, John is the founder of Beyond Influence LLC, a global leadership coaching and consulting firm.

Kathy and John share with David their experiences before, during, and after working with Do It! Marketing and how it has affected their business, income, and overall mindset.
 

In This Episode, You'll Learn...

  • Their first successes since using David’s strategies
  • What was missing prior to working with Do It! Marketing
  • Why they ultimately chose to work with David
  • What they learned from working with David
  • Fee difference between before and after working with Do It! Marketing
  • Advice to those on the fence with using David’s services

 

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Episode 47: Corey Perlman

Authentically Social Media with Corey Perlman

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As the owner of Impact Social Media, Corey Perlman is at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.

Aside from goofing off, Corey and David discuss having an authentic social media presence, his new book in the works, and going from running workshops to keynotes and managing an agency.
 

In This Episode, You'll Learn...

  • Potential directions for Corey’s new book
  • Publishing his first two books
  • Strategies to getting butts in seats for workshops
  • Your champion customers = Your salesforce
  • Value of training workshops
  • Transition to keynote speaking
  • Benefits of creating a relevant secondary revenue source
  • Changing the company name
  • Becoming a team manager and valuing your team
  • Utilizing Upwork and Fiveer for your business
  • Personalizing your social media presence

 

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Episode 46: Robertson Thomson

Client Success Showcase with Susan Robertson and Dr. Mike Thomson

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Susan Robertson of Sharpen Innovation, started off driving marketing innovation for Gatorade, Hasbro, Sunbeam, and more. Since becoming a speaker and consultant, she has been invited to consult for large corporations like Georgia Pacific, Pepsico, Clorox, PetCo, Chase, Wells Fargo, and more. In addition to this, she is also an instructor at Harvard University.

For the past 2 1/2 decades, “Dr. Mike,” as he is known around the world, has been described as “The Master of Entertainment, Comedy, Fun, and Learning.” Dr. Mike has presented his unique brand of “Edutainment”, part education and a whole lot of entertainment in many venues across the world. He has spoken to or consulted with virtually every type of business, school, organization, or association worldwide. His talks have now been heard by over 2.5 million (and growing) people worldwide making him a highly sought after speaker. Again, Dr. Mike is pure “Edutainment” with a message, style and energy that is definitely diverse and distinct compared to what is currently available

Susan and Dr. Mike Thomson share their experiences in working with David and how it has affected themselves as well as their business as speakers, experts, and consultants.
 

In This Episode, You'll Learn...

  • Their first successes since using David’s strategies
  • What was missing prior to working with Do It! Marketing
  • What they learned from working with David
  • Fee difference between before and after working with Do It! Marketing
  • Advice to those on the fence with using David’s services

 

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Episode 45: Mark Hunter

Producing Your Own Events with Mark Hunter

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For nearly 20 years, Mark Hunter has worked with thousands of salespeople and sales leaders as a consultant, speaker, and coach. Prior to this, Mark has 15+ years of experience in sales, working for three Fortune 200 companies in sales leadership and marketing positions.

Mark Hunter returns to The Speaking Show to talk about his Outbound 2019 conference. What are its benefits? Costs? And of course, the importance of focusing on the outcome!
 

In This Episode, You'll Learn...

  • Putting together a conference: Easy or hard?
  • Handling marketing, logistics, and pricing
  • Mindset: Thinking and acting as the next level
  • Focus on the what and the why, then the how will work itself out
  • Ways to increase attendance
  • Creating a community through audience interaction
  • Thinking long term with events
  • Perks or deals for prospects and bureaus?
  • Focusing and believing in the outcome
  • Why you should keep track of your client’s successes

 

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