The Speaking Show with David Newman

Episode 24: Andy Masters

How to Sell Smarter to Associations with Andy Masters

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Andy Masters, MA, CSP is an award-winning author and international speaker who has written 5 books, earned 4 degrees, and presented over 750+ leadership, sales/service, and personal development programs. Andy helps leaders across many industries ignite a cultural transformation to cultivate & empower employees, boost sales & customer loyalty, and solve the succession planning crisis--all within a fun & high-morale work environment.

Andy and David talk about how sales and service relationships can be the same as dating and maintaining a personal relationship. As well as specific client prospecting by narrowing down the number of targets and choosing an executive with a specific title with an association.
 

In This Episode, You'll Learn...

  • Things not to do in a sales process
  • Give prospects a reason to remain in contact
  • How to make a ‘cold’ email ‘warm’
  • The magic of small numbers when prospecting
  • Humanizing and personalizing your marketing
  • Andy’s favorite executive to target within a company/association

 

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Episode 23: Dan Janal

Write Your Book in a Flash with Dan Janal

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Dan Janal and David Newman bring forth an obvious reality many struggle to face: writing a book is much easier than it seems! And they would know, both are successful authors! Tune in to see how a simple change of mindset can smooth out your book writing process.
 

In This Episode, You'll Learn...

  • Start with the easy stuff
  • You may already have the content you need for your book
  • No research required. Just insight!
  • Getting rich from book sales?
  • Your book = The Silent Salesman
  • Your book title is your brand
  • How a creative director can be helpful to the book writing process
  • There’s no need to ghost the ghost writer

 

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Episode 22: David Siteman Garland

Online Course Palooza with David Siteman Garland

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David Siteman Garland, the enthusiastic and extroverted creator of The Rise to the Top and Create Awesome Online Courses, has more than an earful to say about his own Rise To The Top! So have your pen and notepad ready to go, because there’s a lot to learn if you’re an expert interested in making some real money through online courses…..and then some!
 

In This Episode, You'll Learn...

  • How David got into creating web courses
  • Diversifying your business within its focus
  • Achieving growth through delegation
  • Dealing with copycats in your business
  • Conquering the fear of marketing yourself
  • Why a quality online course is much better in the long run
  • An online course is more than just that
  • The biggest objection to creating an online course and how to reverse it

 

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Episode 21: Brynne Tillman

Social Selling Secrets with Brynne Tillman

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Brynne Tillman talks with David on how she helps build sales pipelines for her clients through Social Selling and leveraging LinkedIn. In this episode, you’ll hear tips on prospecting, developing, initiating, and maintain sales relationships with LinkedIn!
 

In This Episode, You'll Learn...

  • What areas to focus on in LinkedIn
  • LinkedIn does NOT replace making phone calls to prospects
  • A typical sales relationship building process through LinkedIn
  • Prospecting through mutual connections
  • Common mistakes made on LinkedIn
  • Using LinkedIn Groups
  • Utilizing skills and endorsements on your profile
  • The importance of recommendations on LinkedIn

 

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Episode 20: Shawn Ellis

What’s the Real Deal with Speaker’s Bureaus with Shawn Ellis

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Shawn Ellis is responsible for finding the perfect speakers for meeting planners and is the founder of The Speakers’ Group. Shawn provides a perspective in the speaking business that can be extremely valuable to fellow speakers in multiple industries.
 

In This Episode, You'll Learn...

  • When to approach a bureau
  • What speaking bureaus really do
  • Getting into a speaker’s bureau
  • The realistic amount of work you could get from a bureau
  • Avoiding an obsolete status
  • A bureau’s real target market
  • Myths of speaking bureaus
  • Shawn’s must have marketing tools
  • Common mistakes speakers make in their marketing

 

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Episode 19: Tom Davidson

Podcast Niche Mastery with Tom Davidson

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Tom Davidson, CSP, PCC, SPHR is a forester and leadership expert who has coached hundreds of new managers, emerging leaders, and senior executives in the private and public sector.

Tom and David discuss leveraging media outlets, mainly in the form of podcasts to establish and maintain connections within their niche industries and establishing target audiences. Pay attention as you may learn a thing or two on how to truly utilize and run a podcast at its best!
 

In This Episode, You'll Learn...

  •  Podcasting as a source of media and prospecting
  • How Tom started doing theme-based seasons for his podcast
  • Tom’s pre-interview prep
  • Maintaining relationships post-interview
  • Tom’s preferred CRM
  • What is ‘premium editing’
  • Benefits of re-distributing your podcast

 

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Episode 18: Alysa Rushton

Get Clients with Speaking with Alysa Rushton

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Passion, vibrations, mindset. Keywords for this episode with holistic nutrition health coach, Alysa Rushton! Tune in as she talks to David about how applying these keywords can generate business for you!
 

In This Episode, You'll Learn...

  • Changing your mindset on marketing can improve your sales
  • What your business is truly about
  • A perfect sales script? Or a perfect sales mindset?
  • Selling your enthusiasm for the product, not just the product
  • Clearing the ‘headtrash’

 

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Episode 17: Dawnna St. Louis

6 Kick-A$$ Strategies of the Million-Dollar Entrepreneur with Dawnna St. Louis

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From sleeping in her car to founding three multi-million-dollar businesses, AND THEN becoming a successful keynote speaker. Needless to say, Dawnna has the expertise and experience in building business that you do not want to miss! Learn about her story, her kick-a$$ strategies, and a couple of other tid-bits you may not find anywhere else!
 

In This Episode, You'll Learn...

  • There’s more to it than listening to everyone and having a great website
  • The four pieces of ‘the seed’ of your business
  • Taking steps back if something is not working within your business
  • Dawnna’s exclusive roundtable groups
  • 6 ways to sustain your business foundation

 

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Episode 16: Geoff Ramm

OMG! Marketing for Experts with Geoff Ramm

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OMG! Geoff Ramm, customer service and marketing expert and speaker, talks with David on what the true power of OMG marketing through a couple of amazing true stories that will make you go……OMG! You’ll hear stories and tips on how businesses can truly stand out!
 

In This Episode, You'll Learn...

  • About Geoff’s favorite audience
  • The true power of OMG Marketing
  • Geoff’s favorite marketing book
  • What is Celebrity Customer Service?
  • Why you should avoid ‘easy’?
  • The benefits of sending gifts to clients and employees

 

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Episode 15: Tom Morkes

Everything Publishing: Books, Courses, Kickstarter & More with Tom Morkes

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The title says it all! Listen in as David and Tom tackle the myths and bad practices and steer you in the right direction of what you really need when publishing a book, course, or crowdfunding campaign.
 

In This Episode, You'll Learn...

  • The best audience to publish ANYTHING for
  • Being the ‘authority’ of your niche
  • Changing course from niche to niche
  • What you really need for a crowdfunding campaign
  • The difference between a ‘speaker book’ and a good book
  • Managing ‘resistance’ or procrastination when starting a book

 

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