Just came across this terrific item from my fellow marketing speaker and marketing coach, Jose Palomino of Value Prop Interactive - take a look. (Jose's ideas are ALWAYS worthwhile so you may want to subscribe too!)

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Just when we thought we had exhausted our creativity with YouTube, up comes this small brand with a truly and literally “out of the box” idea. Bringing to mind those old “Choose-Your-Own-Adventure” books that became a fad among young readers in the 90’s, this recent promotional spot from Tipp-Ex (BIC’s European brand of correctional fluids and tapes) lets viewers interact with the video to change its outcome.

At first, viewers might not realize that the advertisement is interactive, or even that the video they’re watching is an advertisement at all. It starts off as an apparent home video of a two-man camping trip, but their adventure (and unfortunately, their language as well) turns sour when a bear wanders into the campsite. Much to the viewers’ surprise, they are asked to choose what happens next...

Read the rest on Jose's blog, Strategic Propositions

What do you think? Crazy? Innovative? Effective? Share your thoughts in the COMMENTS section below.