Do It! Marketing Blog: Marketing for Smart People™

Top 5 Things to Get Excited About in YOUR Business

doit marketing five things to get excited about 2013Inspired by my pal Michael Goldberg of Building Blocks Consulting - who wrote this post - here are the Top 5 things to get excited about in YOUR business for the New Year and all of Lucky '13!

1. Books

Reading 'em. Writing 'em. Ebooks. Hardcopy books. All kinds of books.

As you may know, the DO IT! Marketing book is coming this summer from AMACOM and there's lots of cool developments brewing there... but let's talk about YOU... 

  • Do YOU want to write a book? 
  • Have YOU written a book that's under-marketed? 
  • Do YOU have an ebook or information product that you're working on and just can't seem to finish?
  • Do YOU have plans to develop a NEW book or information product - and just don't know where to begin?

Don't get stuck - let me help you take your first (or next) ebook, book, or information product over the finish line.

As for books to read - here are five recommendations for YOUR 2013 reading list:

2. Focus

Focus on a specific target market.

Focus on your "secret sauce" of expertise.

Focus on your most fun and profitable projects, prospects and programs.






3. Fitness, Toughness, Accountability 

As you may know, I've lost a tremendous amount of weight recently.

Sidebar: OK, my wife Vanessa HATES when I say that to people - it's 18 pounds in 90 days to be exact. (She thinks I make it sound like 100 pounds and she further thinks it makes people feel awkward when they haven't noticed. On the other hand, people whom I haven't seen in YEARS are shocked by my total weight loss of almost 40 pounds since 2008 - so to ME, it IS a "tremendous" amount!!)

The secret? The Charlie Newman hardass eating program plus twice weekly workouts at Nick's Gym.

What's the Charlie Newman program? Three things - all simple but not easy: 

  1. No white stuff (dramatically reduce carbs, breads, sugars, etc.)
  2. Drink a ton of water daily. More than is comfortable. More than is fun. More than you want to. Like you need to go pee 10 times a day. That is the right amount.
  3. No food after 7pm.

The toughness comes at times like Thanksgiving, Christmas and New Year's Eve - when it's EASY (or even expected) that you'll go overboard and do things you should not do. Toughness says you don't go there. 

Accountability is the fact that I live with Charlie Newman - he's my son - and he SEES what I eat, HOW much, WHEN I eat it... and there aren't enough places to hide in our kitchen. 

So consider one of your goals - what's going to fuel YOUR fitness (financial fitness, marketing fitness, relationship fitness, physical fitness, etc)? And which kinds of built-in toughness and accountability mechanisms will you use to ensure your success?

4. Travel + Leisure

Yes, I mean both the concept - and the magazine. We get this magazine and it has opened my eyes to an undiscovered opportunity that YOU have if business travel is part of YOUR work...

In my work as a professional speaker and marketing coach, travel is a given.

How much you enjoy it and exploit it is 100% up to YOU... 

2012 trips have taken me to Columbus OH, NYC, Toronto, Denver, Shelton CT, Indianapolis, Minneapolis, Phoenix, Atlantic City, and Winnipeg ("Brrr...") Future trips already planned for 2013 include Atlanta, Vancouver, NYC, Minneapolis, Pittsburgh, and Chicago.

But there is a HUGE difference between the two words "trips" and "travel." You can take business trips and they look like this:

  • Get to airport in your home city 
  • Go through security
  • Swallow stale air in thin metal tube for between 1-8 hours
  • Land 
  • Taxi to hotel
  • See inside of hotel
  • See inside of conference rooms
  • Eat inside hotel
  • Eat inside conference rooms
  • Taxi to airport
  • Go through security
  • Swallow stale air in thin metal tube for between 1-8 hours
  • Land
  • Go home. Hug spouse. Kiss dog. Fall into own bed.
  • Repeat as needed to meet your career or entrepreneurial goals

THAT, my friends, is not travel.

Travel is sightseeing, museums, restaurants, cafes, bars, shopping, exploring new places and discovering local experiences.

Question for you: How can you bake more TRAVEL into your TRIPS during 2013? I'll do my best - and hope you do, too.

Let's check in with each other over the next few months to see how we're both doing!

5. Giving away WAY more FREE stuff

Since November, I have made a commitment to sharing MORE experiences of value - for free - and making MORE profit-rich resources available - again, for free.

If you know me at all, you know I've always done this BIG-time. But I wanted to see what would happen if I ramped this UP to near-ridiculous levels.

  • Would I burn out? (No)
  • Would you? (Not yet - but we're just starting)
  • Would anybody come (Yes - see below) 
  • Would there be anything left for me to monetize and sell? (Apparently)
  • Would people tell their friends and colleagues? (Yes - and thank you!)

Early Results:

In November, I presented the "Marketing Strategy Blueprint for 2013." We had 169 people register for that info-packed training call and it generated $4500 of client work. Good for you - and good for me. 

In December, I presented the "Sponsorship Strategy Blueprint." We had 161 people register for that training call where I laid out my VERY BEST fee-paid advice with no holds barred. That call generated $8100 of client work. Again good for you - and good for me.

Coming up later this week, YOU are invited to "Your Speaking Business in 2013" with my friend and colleague Andrea Gold of Gold Star Speakers Bureau and author of "The Business of Successful Speaking."

Join us - you don't need to buy anything and there's no catch. If we provide value and you want more, you'll know what to do.

Questions for you:

  • Are you strategically giving away RIDICULOUS amounts of value? 
  • How could you give even MORE? 
  • What could you do to AMPLIFY your impact with your target market? 
  • Whose HELP do you need? Partners, affiliates, mentors?
  • WHEN will you launch your "WAY More FREE Stuff" campaign?
  • HOW will you measure its success?

What do you think?

Use the COMMENTS area below to share what YOU are most excited about in YOUR business for 2013 and... 

doit marketing excited about your business

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, professional speaker marketing, marketing ideas, marketing coach, marketing for authors, marketing tips