As you may know, my loyal Labrador Retriever, Woofie, works part-time as marketing dog here at Do It! Marketing HQ.
Her website attracts a LOT of traffic and she gets some very nice inbound traction via email (at least for a dog!)
Here are nine secrets to Woofie's online success - and perhaps some good ideas for YOU, too:
- Post regularly. She posts updates annually on her birthday (4/29) but the point is that her audience has come to EXPECT that. You should post more often - but with the same dogged consistency.
- Don't ask for much. Woofie shares her updates with enthusiasm and authenticity. She never sells. She never begs. She never whines. How about you?
- Be cute and relax. Woofie's main job with her web marketing is to be herself. Share what's interesting and important to her and her like-minded followers. Bacon. Cheese. Wagging. Tennis balls.
- Let people come up to you first. Woofie has lots of ways to interact with her on her website. You can email her. You can follow her on Twitter, Facebook, or LinkedIn. She makes herself approachable and then lets her fans be in charge of getting in touch.
- Photos - visuals sell. Her website is 80% photos and 20% text. As my pal Jay Baer, author of the great new book Youtility, likes to say, "Text is going away. Everything online is moving to photos and video."
- Let other people help you. Since Woofie has no opposable thumbs, she needs people to answer her email for her. That's where I come in. Folks email her. I respond, pointing out the fact that I'm responding on her behalf because of the whole thumbs problem. Generally, you'll do much better in business if you FLOP (Feature and Leverage Other People.)
- Make people feel better about themselves after engaging with you. 'Nuf said.
- It's OK to be silly. Especially if you're a Labrador Retriever! And it's OK to be funny, human, and kind if you happen to be funny, human, or kind.
- 10 kisses, one bark - keep it positive. Nobody like growling, barking and whining. Not from a dog. And not from a blog. And certainly not from an online expert, thought-leading professional, or entrepreneur like YOU.
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation...