Do It! Marketing Blog: Marketing for Smart People™

Business Card Kung Fu

As a marketing speaker and marketing coach, I often get asked about business cards - what should go on a business card? Do I use the back? Should it have my picture on it? What do I say? What are some good ideas for using my marketing "real estate" on the card?

Finally, we have some answers in Business Card Kung Fu - in the form of a funny, fast-paced 7-minute whirlwind tour of good business card marketing ideas.

Here's the deal - a boring, plain, blah business card costs just as much to print as a funny, powerful, and attractive business card.

Which category does YOUR business card fall into?

Right now, I'm trying to create a creative, funny, inspirational business card that's gonna have a strong "pass around" factor - funny as hell... or different... or something.

I gave my awesome designer, Erin Hyland, of www.jackoutofthebox.com a design assignment - actually it's not just a design assignment, it's a creative assignment.

Starters / initial thoughts: I wanted to put something clever on the back, such as:

If you hate marketers, I'm a professional speaker... If you hate professional speakers, I'm a marketer. Nyah-nyah!

- OR -

Our firm also does business under ALL of the following names:

• Someone Else ("We decided to hire someone else")
• A Different Direction ("We're going in a different direction")
• A Budget of Zero ("We have a budget of zero")
• Our Current Agency ("We're happy with our current agency")

If you're considering one of these other options, please continue to make checks payable to David Newman

Or I could go in this direction... man, is this ever TEMPTING:

What's the funniest, cleverest, wittiest copy you've ever seen on a business card?

Let me know in the COMMENTS area below - in fact, the best idea will win something cool from me. [No, it's not a puppy.]  

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And then leave a comment below with your questions, thoughts, and advice on the ideas above.

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