The Speaking Show with David Newman

Episode 76: Tom Poland

Leadsology for Speakers with Tom Poland

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Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

Tom Poland joins us on The Speaking Show to talk about his ‘Leadsology’ program and how it can benefit your marketing as a speaker. Tom also talks about the differences between selling and marketing, best practices in prospect relations, and who you should really be targeting for your leads!

In This Episode, You'll Learn...

  • Tom’s Backstory
  • Why he started ‘Leadsology’
  • What ‘Leadsology’ does not include and why they wouldn’t work today
  • ‘Hugh Jackman Marketing’
  • Taking your prospects on ‘dates’
  • Marketing vs. Selling
  • The oldest and most proven marketing strategy in the world
  • The best asset to get your message through
  • Tom’s ‘Boardroom Briefings’
  • Where some people can lose sight of the program
  • What scalable lead generation is really about


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