Bad news: You are 9 days into the month and your website traffic is down 43%.
Worse news: You don't even know about it.
Because if you're like most small business owners, (non-web) entrepreneurs and independent professionals, you look at your web stats once a month - and almost always when it's too late.
So the question for you and your organization is - are you looking at your web marketing game plan as a forward-looking fitness program -- or as a backward-looking autopsy?
The autopsy approach sounds like this: "What went wrong? Where did our site visits go? How come opt-ins dropped? Our bounce rate climbed again..." Sigh, worry, fret, fret, fret...
The fitness approach sounds like this: "It's been 10 days since our last blog post, we have to post more regularly - let's put something up this Tuesday and again on Thursday. Where's our SEO score card? I think we dropped back a few places on two of our keywords and it looks like we're back at #1 again for 'Poughkeepsie laundromat' - woo hoo! We need to load some fresh tweets to drive more traffic to our free report because it looks like opt-ins are dropping..."
DANGER: The fit get fitter. And the autopsy people are dead on the table.
Where do your website stats stand today?
Please leave your insights, advice and recommendations in the COMMENTS section below...
Keywords: Marketing coach, small business marketing coach