Is Your Expertise “Essential”?

You know it is! And I know it is. But do your clients know how essential your programs, services, consulting, coaching, ...

Speaking is NOT Dead

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. Here’s what that argument ...

The 4 Levels of Marketing

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels ...

Use Testimonials Wisely

Testimonials are among the most powerful marketing ammunition in your marketing arsenal. Testimonials have the power to ...

What COVID-19 *Should* Mean to You and Me

No doubt about it – our world has turned upside down and inside out with the global Coronavirus pandemic. Despite the ...

17 Reasons to Serve the Top of Your Market

What’s the difference between a professional practice (or company or expert) that feeds on the bottom vs. YOUR business ...

7 Things Entrepreneurs Must Do Daily

Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day: ...

7 WTFs For You

This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell ...

Let Go So You Can Grow

As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been ...

Why Those IDIOTS Don’t Buy from You

Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they ...