Just came across this Facebook post from someone who shall remain nameless to protect the self-absorbed.
On the surface, this will look innocent enough.
But a treacherous marketing gaffe lies in wait...
Another victim is about to fall prey to the Social Media disease known as...
[Drum roll]...
Social Me...
Check it out and let's discuss...
While I really value having connections on Facebook, I'm noticing that I'm not as active on my personal page and decided that focusing on my Public page will be the best use of my time and allow me to really connect more with people. So I am in the process of deactivating this page - if you haven't already, please 'like' my community page so we can still connect there: [link]
What's wrong with this picture?
Let's color-code it and you'll see how NOT to confuse "Social Me" with "Social Media"...
While I really value having connections on Facebook, I'm noticing that I'm not as active on my personal page and decided that focusing on my Public page will be the best use of my time and allow me to really connect more with people. So I am in the process of deactivating this page - if you haven't already, please 'like' my community page so we can still connect there: [link]
If you were keeping score, you noticed that there were 10 - TEN! - mentions of "I, Me, My" in this two-sentence post.
One of the games I like to play with my marketing coaching clients is to take ANY piece of copy - a sales letter, a web page, a prospecting email - and totally REMOVE ALL "I, Me, My" language and translate it 100% into YOU and YOUR language, which is much more compelling to most of your prospects, readers, and fans.
Here goes...
The level of activity on this page has diminished so that the value you're getting is not at the level you deserve. Please click over to this new page [link] where you can tap into a much more active community, ask your questions, take part in value-rich discussions, get the answers you need PLUS you'll get access to valuable downloads, resources, and tools. See you on the other side!
Social Media...
Did you notice the new score?
Let's turn on the colors again and see how you did...
The level of activity on this page has diminished so that the value you're getting is not at the level you deserve. Please click over to this new page [link] where you can tap into a much more active community, ask your questions, take part in value-rich discussions, get the answers you need PLUS you'll get access to valuable downloads, resources, and tools. See you on the other side!
Old score (Social Me): 0-10. You lose!
New score (Social Media): 7-0. You win!
What do you think? Please use the COMMENTS area below to share your advice, insights and recommendations when it comes to Social Media vs. Social Me...
Grab your FREE copy of the Strategic Marketing eBook.
And then leave a comment below with your questions, thoughts, and advice on the ideas above.
Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!
