Do It! Marketing Blog: Marketing for Smart People™

5 Signs that Your Prospect is Giving You Too Much Bullsh*t

marketing concept you don't need this bullshitToday's marketing concept for you is simple - check this out:

Your marketing and sales process should be easy, effortless, and enjoyable.

Period. End of sentence.

If it is not - and if you're attracting difficult, high-maintenance or non-enjoyable prospects - here's another marketing concept for you:

If the dating doesn't go well, it won't get better once you're married.

As the great business sage, Donald Trump, once said:

"Sometimes the best deals are the ones you don't do."

Amen, brother Trump!

5 Signs that Your Prospect is Giving You Too Much Bullsh*t

1. Agreeing to sign on and then backing off at the last minute or the next day to ask for references, birth certificates, blood tests, or guarantees.

2. Bargaining. Namely, asking for a price reduction with no corresponding reduction in services, terms, value, or relationship. (Asking for a price concession "just because" is a classic form of prospect bullsh*t!)

3. Undervaluing your services, track record, and expertise. "I could do this myself, I just don't have time..." or "We've outsourced this to several vendors and have never been happy..." (Run, my friend, run!)

4. Telling you upfront, "We're notoriously difficult to work with / a control freak / a perfectionist / highly demanding - but don't take it personally." (This means they've been fired by other service providers in the past and they're prepping you for the same eventuality while playing BOTH sides of good cop / bad cop. Nice!)

5. Using terms of false affection like "Big Guy'" and "My dear" or false compliments like "You are a great salesperson!" (Obviously, if you were a great salesperson, you would not be wasting your time with this narcissistic sociopath nightmare client from hell, would you?)

As poet Maya Angelou has so eloquently said, "When someone SHOWS you who they are, believe them."

Finally, a cautionary (and VERY funny) video to illustrate the point about Prospect Bullsh*t and how it looks in everyday life:

 

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Marketing Concept: 9-Point Client GPS (Goofball Prevention Screening)

marketing concept client goofball prevention screeningEvery day here at Do It! Marketing HQ, we work hard to make sure the clients we love are extremely happy with our work and our results. At the same time, we work hard to keep OUT clients who will make us nuts, sap our energy, or for whom it will be impossible to do our best work.

In this spirit, here is today's marketing concept: Your Client GPS tool (Goofball Prevention Screening)

A client may well prove to be a Goofball if they…

  1. Lack high standards of excellence – Good enough is good enough…
  2. Don’t care about increasing their knowledge – Not committed to becoming valuable resources to their own clients and customers…
  3. Refuse to work hard and commit to their own success – Lack persistence and are unwilling to try new things to achieve results…
  4. Think they already know everything – And are unwilling to accept help in expanding their skills, expertise, or capabilities…
  5. Resist investing in themselves and their business – They fail to understand that this is the best investment of all…
  6. Operate from a mindset of fear and scarcity – They can’t make good decisions long-term because they are so risk-averse in the short term…
  7. Won’t (or can’t) pay their bills – Their lack of financial responsibility spills over onto others in the form of late payment, non-payment, and endless excuses…
  8. Exude negative energy – Negative self-talk, pessimism and cynicism repel new opportunities, new partners, and new ideas (all vital to success)…
  9. Can’t commit to mutually supportive relationships – In business and in life, the most successful people don’t make it alone…
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And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

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